HyperX has recently been supporting many big gaming LAN events and has become a sponsor for many high level gaming tournaments and even including professional gaming teams; most of you will be familiar with the Dreamhack events & Intel Extreme Masters, just to name a few. This allows HyperX to rapidly reach thousands of gamers via all sorts of means: streaming media, Twitter, Facebook,...you name it, HyperX will be on it, a goal which could not be reached by normal means of advertising. The target of the HyperX crew is pretty straight forward: maximizing exposure to generate awareness, thus in the end resulting in increased sales.

EDIT: we also got just confirmed that HyperX is now one of the main sponsors for the Belgian powered OverClocking HWBot.org website.

 

 

First of all a big thanks Edward Baily for handing out the PowerPoint to us. Kudos sir!

Back to the presentation. For the new memory lineup:

We start off with some new memory products that were announced: the Fury lineup was launched not so long ago in mid April, targeting entry and mainstream users, who prefer quality and affordability over raw MHz and tight timings. By using four different color types these ram can be used to adapt to the color combination of the gaming rig. Secondly by using  a low profile heat spreader these Fury memory modules maximize the cooler compatibility. Last but not least the Fury kits include a feature alike XMP. However no manual intervention is required, just plug them in and play. Ranging from 1333 up to 1866MHz, these rams will not break any speed records, nor will they win the hearts of Overclockers. That is not the focus point of this HyperX  Fury range. The Fury series are here to relieve the good old Blu series from their duties. Summary: Fury in, Blu out.

 

 

For the more enthusiast crowd the upcoming Savage series will replace the Genesis variants. Compared to the Fury, the Savage kits will become available at higher rated specs from 1600MHz up to 2666MHz, by featuring a beefier  heat spreader it will allow the ICs to run cooler under heavy loads. Not much was revealed about the types of ICs that would be used, yet HyperX seems to be eager to take some market share from the other memory companies. Again scoring high in cooler compatibility thanks to the red low profile heat spreader design.

 

 

The new look for the Predators was not disclosed, besides that it will remain blue. Maybe this will be revealed at the upcoming Computex 2014? Though rated speeds up to 3200MHz sound awesome.

 

 

The current Beast series remain untouched. Now for all desktop rams, the team of  HyperX decided to be using a black PCB; no more cheap looking green PCB, looks really do matter.

For notebook users the SO-DIMMs too will get a refresh, this time under the Impact name. HyperX will have soon SO-DIMMs ready  for all desktop variants. Alike the competition these Impact rams will be equipped with a heat spreader for that extra classy look and higher cooling potential.

 

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Storage wise new products were also introduced; though it is still early days, as HyperX has opted to use the LSI Griffin SF3700 controller, expected to be released somewhere in early Q3 2014. The HyperX crew told us they rather would not release a half finished or untested product to the masses. A good choice, as LSI worked hard finding ways to increase performance and to drop temperature on their ultra fast controller. These new HyperX products will pop-up once they are finished and properly tested for reliability. Again probably most of the new M.2 and PCIe storage devices will again be shown to the press at Computex in Taipei. The branding names again come back, similar as with the memory kits from fast to fastest: Fury, Savage and Predator.

 

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At CES 2014 a Predator was demonstrated, achieving blistering transfer speeds of 1.8GB/s read. The Predator was capable of random reads of up to 150,000 IOPS. Till now only up to 1TB is confirmed, though rumors are a 2TB version might be a future option.

The USB line up receives the same naming scheme as the aforementioned products: Fury, Savage and Predator.

 

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A lot of time was spend on the HyperX Cloud gaming headset. With an estimated retail price of around 90 euros this comfortable headset is positioned competitively. We have tried the headset during the meet and greet event and it succeeded in great noise cancellation. Closing your eyes would have put you into a dance hall, totally forgetting about the numerous bystanders talking & laughing. Sound clarity was great, though I rather leave that to the experts to judge :)

 

 

The headset can be used for PC, tablet and Playstation 4. Powered by dynamic 53mm drivers producing a sound response range between 15 and 25,000Hz. The design is handled by Swedish manufacturer QPAD sporting a leather padded headband, interchangeable leatherette or velour ear cups, detachable Mic and features a healthy dose of accessories. Coming soon somewhere in July is a white version of this HyperX Cloud. Around October a  HyperX Cloud pro should be revealed. The Pro version will support surround sound and featuring an improved Mic and upgraded Control Box.

The HyperX Cloud gaming headset is officially used by numerous high professional teams, courtesy of the quality and of course a bit part of the sponsorship :)

 

 

At the 2BY2 a nice HyperX booth was set up to allow the present audience to go head to head with one of Team Dignitas' top players Bergie. The top qualifier could win some neat HyperX gear. The present gaming setups systems were sponsored by Gigabyte, HyperX and Antec.

 

 

 

Just to give the ladies a chance he even opted to switch hands. This guy really handled Track Mania like a champ, in fact he holds the World Champion title :)

 

 

 

 

 

 

Thanks ladies of Lewis PR, for having us, much appreciated!!

 

To conclude, HyperX, Bergie from Team Dignitas approves!!