Computex 2014: HyperX Strikes Back

Tradeshow & OC events by leeghoofd @ 2014-06-25

MadShrimps has already reported a while back about the plans of the memory giant Kingston. The HyperX brand is focusing hard on getting back a serious piece of the cake to become an even more dominant force than ever.  Main focus is on the gaming community, a scene which was doomed by Intel spokesmen not so long ago. However PC gaming is still going strong, while the console action is taking a plunge. At Computex 2014 Kingston held a massive press event for their HyperX lineup. The press event was held together with a League of Legends clash between two of the main eastern pro gaming teams. Meanwhile, at the same location, the launch event of the 2014 HOT HyperX OC tour kicked off. Finally later that week the present media was kindly invited to visit the Taiwanese Kingston factory.

HyperX Press Event

HyperX did not cut any corners at Computex. No booth at the Nangang hall, but an impressive private event location with an insane stage setup. How better then let your new lineup being showcased by pretty Taiwanese girls dressed in a leather outfit that came straight out of one of the Tron movies? Before highlighting the new products some pictures of the ongoing action.

 

 

 

 

All memory brands at Computex had DDR4 on display, Kingston couldn't miss out and had two DIMMs on display. While some vendors already advertise 3000+ speeds the HyperX crew kept the specifications at a modest 2133MHz. Further info was missing, though in September they will be ready with a full line up from entry to enthusiast series.

 

 

The successor to the HyperX Genesis aka Savage was also officially announced to the big audience. One must say the red heat spreader design looks fab and remains low profile for maximum cooler compatibility.

 

 

Below is a snippet from the press presentation including the rated speeds for the current HyperX lineup. Take note that there will be no longer any manual Bios intervention required to run these HyperX memory series.

 

 

The HyperX SO-DIMM Impact memory was displayed running at a blistering 2666MHz frequency, running at a mere 1.35VDIMM it will boost gaming notebooks and small form factor PCs to new heights.

Storage wise HyperX had the already shown at CES Las Vegas Predator PCIe SSD showing its true power. Sequential read speeds of up to 1800MB/s will make any Solid State Drive blush and even be a tough challenge for a RAID SSD setup. Seems the LSI Griffin SF-3700 is rapidly maturing and probably be ready to hit the retail shelves soon.

 

 

With the launch of the Intel Z97 chipset the decision to include either SATA EXPRESS and/or M.2 support is completely motherboard manufacturer dependent. Anyway HyperX have a medium sized 120GB variant ready with solid state drive performance of seq. reads up to 555MB/s and writes around 520MB/s; too bad 240GB or bigger versions are not yet officially announced. The low cost Fury SSD, based on the Sandforce SF-2281 controller and 128Gbit  MLC NAND is pushing the HyperX brand forward in the affordable low gaming segment. A similar direction as with the M.2 drive, only small 120 and 240GB capacities will be available at launch.

The new V310 SS, successor of the V300 will be available up to 960GB capacity thanks to the usage of Micron 128Gbit MLC NAND. A more consistent performance versus the predecessor is warranted by the HyperX crew.

 

HOT HyperX OC Event

 

On June 5th, HyperX hosted a $10.000 invite only overclocking competition during Computex 2014, this to celebrate the start of the HyperX OC Takeover (HOT) 2014 season. The Latin America online qualifier is starting in July, Asia is up due August, Europe in September and finally North America in October. A total of ten finalists will qualify for the HOT world final, to compete for a massive $15,000 in cash.

 

Invited teams for the Computex launch event were:

  • Team ASRock (Nick Shih, John Lam and Splave)
  • Team ASUS (did not participate)
  • Team Gigabyte (HiCookie and Sofos)
  • Team MSI (Pepinorang and Pt1t)
  • Team AU (JJJC and SniperOZ)
  • Team JagatOC ( Lucky_nOOb)
  • 8-pack
  • DFORDOG and Hero
  • Xtreme Addict

Each team could use their own hardware for motherboard, Kingston memory and Haswell CPU for the max memory frequency and SuperPi 32M benchmark. The Secret benchmark was Intel's XTU test for the 20th Anniversary Pentium edition processor.

 

Hardware provided:

  • HyperX Predator memory
  • Intel Pentium G3258 Anniversary Edition
  • 1500W Cooler Master power supply
  • Sapphire Graphic cards

The top 3 in the following benchmarks/categories could grab the following price money:

 

The memory frequency stage was dominated by Team Gigabyte and Team.AU due to the immaculate new Gigabyte Z97X SOC Force LN2 board. The latter is specially designed for maximum memory frequency, maybe the reason Team ASUS didn't even bother to show up as not even their precious ROG Impact boards can match the current frequencies of the LN2 board. A new WR for the Max memory frequency was set at 2282.8MHz. Team.AU finishing a close second with their Kingston set running at 2267.1MHz. DFORDOG and Hero on their ASUS Maximus VII Impact motherboard reached 2125.8MHz

The SuperPi 32M stage was a battle between solo bencher XA, Team Gigabyte, Team.AU and the ASRock team. All teams brought their best Intel i7-4770K processor for maximum frequency. Their binned processors were humming along at 6500MHz speeds and beyond. Besides XA, who was pushing his LN2 cooled Kingston memory hard, the other teams were running air cooled Samsung ICs. Tweaking, loads of Taiwanese beer and much persistence allowed the Polish Overclocker to snatch the top spot right in front of the factory Teams.

 

 

Here are some more snippets of the overclocking action, too bad most pictures look purplish, due to the room lightning. Event coverage was done by the Overclocking.Tv team and master Judge Massman from HWBot tried to keep it all at a fair play level.

 

 

 

 

 

 

 

 

 

 

The XTU stage had to be run on the brand new Intel Pentium Anniversary Edition processor, the G3258. These CPUs were provided by Intel especially for this event. As usual the frequencies were all over the place from a weak 5400MHz to a blistering 6000MHz for the Gigabyte Team, resulting in a 442 marks score; runner up were Team.AU at 5800MHz with a 433 XTU marks. 3rd spot was consolidated by another Pentium G3258 running 5800MHz for a final 427 score.

Here is the final scoreboard, with below the scores submitted by the different teams. More info and screenshots can be found at the HWBOT website at this link

 

 

Team Gigabyte went home with $3750, Team.AU with 3250 USD, Team China won 1500 USD as did XA for his winning SuperPI 32M score. A great event with good sportsmanship and friendly atmosphere, thanks again to the HyperX crew for hosting events like this and their support to the OC community!

 

 

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Kuddos Team HyperX, mission accomplished!

Kingston Factory Tour

On Friday the press was invited to join the Kingston Factory tour. After a short trip on the Taiwanese high speed railroad our journey continued in a few small mini busses.

 

 

 

Typical before entering the working floor of the factory the usual dress up scene takes place. For some of us this meant a total extreme makeover, for the factory workers it is a daily routine.

 

 

 

Stuff the men in black, these are the new super heroes that will blow your mind away! Lovely to see all the policies of the Kingston Company everywhere the factory.

 

 

 

We visited several floors in the Kingston Factory; sadly taking pictures was not always allowed as Kingston also manufacturers a lot of memory and SSD products for OEM partners. On the first floor we saw the machines who position and solder the memory modules on the PCB of an SSD. Close to no human interaction is required as everything, even the verification of it all is done by the automated machines.

 

 

 

 

On another floor we saw gazillions of memory testing setups, ranging from older socket S775 setup to modern laptops and ultra books. Some serious quality control and verifications process in full action here...

 

 

 

 

 

 

 

The labeling is mostly automated, sometimes however requiring manual interaction; too many machines passed the revue. Interesting was the burn-in chamber to make sure the products which hit the shelves have been carefully verified for maximum longevity and durability.

 

 

 

 

To finally arrive in the packaging department, wrapped up to soon to hit a store near you! Overall this was pretty impressive plant to visit. Even with the laid down restrictions we were allowed to snoop around and gather some nice information about the how's and why's.

Thanks a lot Kingston crew for the nice event and factory tour. Much appreciated!

 

 

 

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