5 PR Tips for Bootstrapped Startups
How Start-up Businesses Can Get PR with a Minimal Budget (Editor: We are pleased to share an article on some practical tips for bootstrapped startups on PR from invited contributor Cristy Brusoe of Brusoe Communication. Enjoy.) By Cristy Brusoe, Brusoe Communications By Small businesses don’t always have the budget to include public relations, yet it is a crucial aspect of success for any business. Even with a budget, oftentimes these start-ups aren’t sure where to turn for PR support. Aligning your business with the right partners is essential in taking the next step and growing the business. Included below is a few helpful tips for those small businesses owners who are searching for a way to increase their brand exposure and bring publicity to their product/service. Tip 1: Avoid Corporate PR . With a smaller budget, avoid large corporate PR firms that often ask you to work on a retainer. Search for a local freelancer or start-up PR firm, who is wo