In Real Life: Local SEO Tactics

How to support SEO with your local business knowledge

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About this course

What is the In Real Life: Local SEO Tactics course?

In Real Life: Local SEO Tactics is a four-part course that focuses on using knowledge of your local business to support your overall SEO strategy. Local business owners, store managers, and people who work in-store or within the local business space, have a wealth of knowledge and experience about their businesses, customers, and communities that can be leveraged to support SEO initiatives. This course lays the foundation for working with an in-house marketing team or agency by covering the what and why of traditional SEO practices as well as opportunities for collaboration that can lead to SEO success.

Who should take this course?

This course is designed for people within the local business community. It contains valuable insights for business owners, location managers, franchisees, franchisors, and anyone who is looking to supplement or boost their business’s SEO efforts without having to make adjustments to their website.

What can I expect to learn? What will I be able to accomplish after taking this course?

Whether you’re working on rolling out your first SEO strategy, working with an SEO team at a corporate level, or you’ve hired an SEO agency to help your business grow via online tactics, you will likely have opportunities to use your unique business knowledge to support these initiatives. This course will help you take your real-life knowledge and apply it to a digital space.

By the end of this course, you’ll have a better understanding of what your SEO team is doing for you and how it benefits the growth of your business. Additionally, you’ll come away with actionable next steps for supporting their initiatives and creative ideas for building your brand awareness. 

Upon completion of this course, you'll be able to support your SEO team's efforts by:

  • Leveraging business-to-business (B2B) relationships and industry knowledge to build links 
  • Supporting content creation by tapping into your business and community relationships
  • Impacting your business goals with location data and reputation management
  • Using social media to support reputation management
  • Encouraging engagement with your business on social media
  • Building community with your customers using knowledge about your business and location 

How long will it take to complete the course?

The course includes 1 hour and 45 minutes of on-demand, instructor-led video lessons along with tasks, quizzes, and a final exam. In total, it will take approximately 3-4 hours to complete. 

What’s included in my purchase?

You’ll complete the following sections of the course, guided by your instructor:

  • Course Introduction
  • SEO Basics
  • Local SEO
  • Link Building
  • Social Media & Brand Awareness
  • Conclusion & Final Exam

In addition to gaining a valuable new skillset and actionable insights for your business, you'll have access to the course materials for one year from the date of purchase, excluding promotions. If you use a promo code or register as part of a promotion, your access timeframe may differ (please check promotion information for access details).

Do I need a subscription to Moz tools to get value from the course?

No, you don’t! You will learn important concepts and theories that are independent of tools. While some application of these concepts takes place inside the Moz tools, what you learn in this series can be applied to other tool sets as well. Additionally, many of the other tools mentioned in the series offer free access or free trial options. Here are some details:

  • Local SEO: This section of the course focuses on the basics of local SEO and why it’s important for your business. Lessons on location data management and reputation management feature the Moz Local tool, but the concepts and practices can be applied to other tools. We will also refer to Google My Business, Facebook, and Yelp.
  • Link Building: This section of the course covers what link building is and how to use knowledge of your business and community to build localized links. Lessons feature Moz’s Link Explorer tool, which is free to use with a Moz Community account. There are two optional lessons which are entirely tool-focused.
  • Social Media & Brand Awareness: This section of the course covers concepts around social media and brand awareness. It features Facebook, Twitter, and Instagram. 

Please note: Google My Business (GMB) was recently rebranded as Google Business Profile (GBP) - the information regarding Google throughout this course should still be applicable. Additionally, this change should not impact your ability to connect Google to your Moz Local location profile. 

Curriculum105 min

  • Introduction
  • Course Introduction 4 min
  • Getting Started: Terminology & Jargon
  • Task: Local SEO Support Tracking Sheet
  • SEO Basics
  • Introduction to the SEO Basics Section 1 min
  • What is SEO? 2 min
  • Search Intent and the Sales Funnel 4 min
  • The Highlights: SERP Anatomy & SERP Features 7 min
  • The Highlights: Indexing & Crawling 4 min
  • Quiz: SEO Basics
  • Local SEO
  • Introduction to the Local SEO Section 1 min
  • The Highlights: Local SEO 9 min
  • The Highlights: Local Search Marketing 4 min
  • Location Data Management 9 min
  • Task: Check Your Online Presence
  • Reputation Management 12 min
  • Task: Check Your Reputation
  • Supporting Local SEO Efforts 6 min
  • Quiz: Local SEO
  • Link Building
  • Introduction to the Link Building Section 1 min
  • The Highlights: Link Building 5 min
  • Localized Link Building 9 min
  • Task: Check In With Your Team - Link Building
  • Find Additional Link Opportunities 3 min
  • Task: Try Link Intersect
  • Quiz: Link Building
  • Social Media & Brand Awareness
  • Introduction to the Social Media and Brand Awareness Section 1 min
  • The Highlights: Social Media and Brand Awarenss 7 min
  • Task: Check In With Your Team - Social Media
  • Easy Wins for Social Media 8 min
  • How are people talking about your brand? 7 min
  • Task: Develop a Feedback Loop
  • Quiz: Social Media and Brand Awareness
  • Conclusion
  • Wrapping Up: Course Recap 2 min
  • Task: Checklist for Action
  • Final Exam
  • Wrapping Up: Additional Reading & Resources
  • Feedback - In Real Life: Local SEO Tactics

About this course

What is the In Real Life: Local SEO Tactics course?

In Real Life: Local SEO Tactics is a four-part course that focuses on using knowledge of your local business to support your overall SEO strategy. Local business owners, store managers, and people who work in-store or within the local business space, have a wealth of knowledge and experience about their businesses, customers, and communities that can be leveraged to support SEO initiatives. This course lays the foundation for working with an in-house marketing team or agency by covering the what and why of traditional SEO practices as well as opportunities for collaboration that can lead to SEO success.

Who should take this course?

This course is designed for people within the local business community. It contains valuable insights for business owners, location managers, franchisees, franchisors, and anyone who is looking to supplement or boost their business’s SEO efforts without having to make adjustments to their website.

What can I expect to learn? What will I be able to accomplish after taking this course?

Whether you’re working on rolling out your first SEO strategy, working with an SEO team at a corporate level, or you’ve hired an SEO agency to help your business grow via online tactics, you will likely have opportunities to use your unique business knowledge to support these initiatives. This course will help you take your real-life knowledge and apply it to a digital space.

By the end of this course, you’ll have a better understanding of what your SEO team is doing for you and how it benefits the growth of your business. Additionally, you’ll come away with actionable next steps for supporting their initiatives and creative ideas for building your brand awareness. 

Upon completion of this course, you'll be able to support your SEO team's efforts by:

  • Leveraging business-to-business (B2B) relationships and industry knowledge to build links 
  • Supporting content creation by tapping into your business and community relationships
  • Impacting your business goals with location data and reputation management
  • Using social media to support reputation management
  • Encouraging engagement with your business on social media
  • Building community with your customers using knowledge about your business and location 

How long will it take to complete the course?

The course includes 1 hour and 45 minutes of on-demand, instructor-led video lessons along with tasks, quizzes, and a final exam. In total, it will take approximately 3-4 hours to complete. 

What’s included in my purchase?

You’ll complete the following sections of the course, guided by your instructor:

  • Course Introduction
  • SEO Basics
  • Local SEO
  • Link Building
  • Social Media & Brand Awareness
  • Conclusion & Final Exam

In addition to gaining a valuable new skillset and actionable insights for your business, you'll have access to the course materials for one year from the date of purchase, excluding promotions. If you use a promo code or register as part of a promotion, your access timeframe may differ (please check promotion information for access details).

Do I need a subscription to Moz tools to get value from the course?

No, you don’t! You will learn important concepts and theories that are independent of tools. While some application of these concepts takes place inside the Moz tools, what you learn in this series can be applied to other tool sets as well. Additionally, many of the other tools mentioned in the series offer free access or free trial options. Here are some details:

  • Local SEO: This section of the course focuses on the basics of local SEO and why it’s important for your business. Lessons on location data management and reputation management feature the Moz Local tool, but the concepts and practices can be applied to other tools. We will also refer to Google My Business, Facebook, and Yelp.
  • Link Building: This section of the course covers what link building is and how to use knowledge of your business and community to build localized links. Lessons feature Moz’s Link Explorer tool, which is free to use with a Moz Community account. There are two optional lessons which are entirely tool-focused.
  • Social Media & Brand Awareness: This section of the course covers concepts around social media and brand awareness. It features Facebook, Twitter, and Instagram. 

Please note: Google My Business (GMB) was recently rebranded as Google Business Profile (GBP) - the information regarding Google throughout this course should still be applicable. Additionally, this change should not impact your ability to connect Google to your Moz Local location profile. 

Curriculum105 min

  • Introduction
  • Course Introduction 4 min
  • Getting Started: Terminology & Jargon
  • Task: Local SEO Support Tracking Sheet
  • SEO Basics
  • Introduction to the SEO Basics Section 1 min
  • What is SEO? 2 min
  • Search Intent and the Sales Funnel 4 min
  • The Highlights: SERP Anatomy & SERP Features 7 min
  • The Highlights: Indexing & Crawling 4 min
  • Quiz: SEO Basics
  • Local SEO
  • Introduction to the Local SEO Section 1 min
  • The Highlights: Local SEO 9 min
  • The Highlights: Local Search Marketing 4 min
  • Location Data Management 9 min
  • Task: Check Your Online Presence
  • Reputation Management 12 min
  • Task: Check Your Reputation
  • Supporting Local SEO Efforts 6 min
  • Quiz: Local SEO
  • Link Building
  • Introduction to the Link Building Section 1 min
  • The Highlights: Link Building 5 min
  • Localized Link Building 9 min
  • Task: Check In With Your Team - Link Building
  • Find Additional Link Opportunities 3 min
  • Task: Try Link Intersect
  • Quiz: Link Building
  • Social Media & Brand Awareness
  • Introduction to the Social Media and Brand Awareness Section 1 min
  • The Highlights: Social Media and Brand Awarenss 7 min
  • Task: Check In With Your Team - Social Media
  • Easy Wins for Social Media 8 min
  • How are people talking about your brand? 7 min
  • Task: Develop a Feedback Loop
  • Quiz: Social Media and Brand Awareness
  • Conclusion
  • Wrapping Up: Course Recap 2 min
  • Task: Checklist for Action
  • Final Exam
  • Wrapping Up: Additional Reading & Resources
  • Feedback - In Real Life: Local SEO Tactics
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