This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’t yet, we’re introducing a new upgrade tool that’ll help you upgrade in a matter of clicks.
This tool creates a Shopping campaign from your regular PLA campaign, with a campaign structure and bids based on your regular PLA campaign and historical performance data.
If you haven’t started your upgrade, we encourage you to use this tool as a jumping off point for your Shopping campaigns. Be sure to check your campaign budgets, settings and bids so they’re customized to your business needs.
Note that
not all campaigns are compatible with this upgrade tool. If, for example, you use AdWords labels or groupings in your product targeting or inventory filters, you
must update your data feed with custom labels before you use the upgrade tool, unless you’re happy to use another attribute to subdivide your inventory in AdWords directly.
You can access the upgrade tool, and check which of your campaigns are eligible, in the Settings tab of your existing Product Listing Ads campaigns. Learn more in the
help center.
We’re here to help
We want to make sure you’ve thoughtfully upgraded and are ready for the holidays. Join us for a
Learn With Google Hangout on Air on August 12 at 10:00am PST to walk through the new upgrade tool. If you have any questions, reach out to the
AdWords Community Forum or
contact us.
Posted by Eric Tholomé, Director of Product Management, Google Shopping
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