With strategic thinking and smart technology, careful curation, we help brands own the spotlight. Because we believe sought after brands don’t happen by chance. They’re created. We help brands be seen, appreciated and remembered by the right people. Desirability is the difference between needing something and wanting it. Between a one off purchase and a life long allegiance. Between seeing a brand and being irresistibly drawn to it. At BackLite, we believe a brand’s desirability can be maximised. We call this Desirable by Design®. Headquartered in the United Arab Emirates, with offices in Abu Dhabi and Dubai, we are a specialist Out-of-Home (OOH) media company renowned for its innovative approach and commitment to pushing the boundaries of advertising. As the leading partner with the Roads and Transport Authority (RTA), BackLite Media boasts stand-out locations along the iconic Sheikh Zayed Road. These premier locations, combined with operations in high-profile malls, destinations, and cinema advertising venues, including The Galleria Al Maryah Island, Al Qana, and Dubai Festival City, position us as a key player in delivering unparalleled advertising reach throughout individuals' daily journeys in the UAE. Our success is a testament to its ability to adapt to the dynamic advertising landscape while maintaining a commitment to creativity and innovation as the company continues to shape the future of Out-of-Home media.
رابط خارجي لـ BackLite Media
2501 Media One Hotel Tower
Media City
Dubai، Dubai 48794، AE
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"The OOH industry is at a crossroads. While its growth potential is immense, it will only be fully realised when the regulatory environment adapts to meet the needs of a rapidly evolving media landscape," writes James Bicknell, CEO, BackLite Media. #OOH #opinion #advertising
Dramatic, dark, and deliberate are the best words to describe DOLCE&GABBANA’s campaign for the debut of their Il Pranzo makeup line featured on The Dubai Jawhara. From magnetic gazes to unexpected arrivals, this cinematic experience challenges the norms of elegance, pushing boundaries with every frame. #DolceGabbana #DGBeauty #DGMakeup #DOOHAdvertising #DigitalOutOfHome
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Chief Executive Officer at BackLite Media UAE | Helping brands be seen, appreciated, and desired in Dubai and Abu Dhabi.
What happens when two powerhouse teams unite? It was a pleasure welcoming the Viola Outdoor team to our offices this summer. Together, we've expanded our strengths, providing the market with an unparalleled blend of expertise and innovation. The seamless integration of our talents has been inspiring, and I couldn't be prouder of what we're building together. To celebrate our combined achievements, we enjoyed a fantastic team evening filled with energy and camaraderie. Thank you to everyone from BackLite Media and Viola Outdoor for making it a memorable night! Here's to reaching new heights—onward and upward!
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BackLite Media (part of Multiply Group) will be in attendance at the World Out of Home Organization Europe Forum in Milan next week. We are looking forward to another fruitful conference with our partners, and the opportunity to build brand new relationships in the process. See you next week!
In this year's SpotLite 2.0, we feature an exclusive interview with Lewaa Hamadeh, Chief Technology Officer and Co-Founder of Seventh Decimal who shares powerful insights on how Streach is redefining audience measurement to fuel OOH growth. 📊From record-breaking campaign metrics to innovative new features, discover why top brands are choosing these advancements. 📌Click on the link in comments to read the article.
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"Multiply Group has been merging traditional and digital media, combining the best of both to evolve into a multi-brand powerhouse. This, it believes, will enable Multiply to remain adaptable and ahead of industry trends in an ever-changing market," writes Jawad Hassan, Head of Media and Communications Vertical, Multiply Group. #OOH #media #investments #opinion
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Chief Executive Officer at BackLite Media UAE | Helping brands be seen, appreciated, and desired in Dubai and Abu Dhabi.
BackLite Media and Viola Outdoor are joining forces to redefine Out-of-Home Advertising in the UAE. By bringing Viola Outdoor into our portfolio, we're creating a dynamic new chapter in value creation. With their expansive reach across Abu Dhabi, combined with BackLite's premium sites in both Dubai and Abu Dhabi, this synergy amplifies the brand impact and positions us as an unrivalled industry leader in the UAE. Together, we're transforming Digital Out-of-Home (DOOH) advertising, with BackLite's Landmark Series paving the way. From launching The Triple Crown at Al Qana to soon unveiling The Island Gateway in Abu Dhabi, our vision for premium DOOH is just starting. More will follow soon with the Viola brand assets, too. This partnership strengthens our Desirable by Design® ethos, empowering brands to engage audiences in the UAE's most iconic spaces like never before. Watch this space; we have only just begun! www.backlitemedia.com www.voutdoor.ae www.thelandmarkseries.com
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The MENA Power List 2024 shares open, honest, and unfiltered opinions from the top leaders on challenges and opportunities within the industry. #MENAPowerList2024 #leaders #challenges #industry Ramzy Abouchacra, President - Media Practice, dentsu MENA Ahmed Al Sahhaf, CEO of MBC Media Solutions (MMS) Adel Baraja, CEO, Publicis Communications KSA James Bicknell, CEO, BackLite Media Nassib Boueri, CEO, VML MENA Antonio Boulos, President, BPN MENA Elda Choucair, Chief Executive Officer, Omnicom Media Group (MENA) Karen Doumet, Co-Managing Director, PHD MENA Amer El Hajj, CEO, GroupM MENA Nathalie Gevresse, CEO, Publicis Communications - UAE Saleh Ghazal, CEO, OMD MENA Ahmad Itani, CEO, Cicero & Bernay Mazen Jawad, CEO, Horizon Holdings Reham Mufleh, Managing Director, Horizon FCB MENA Dany Naaman, CEO, Havas Middle East Joe Nicolas, CEO, UM MENAT Wissam Najjar, Chief Operating Officer, Omnicom Media Group MENA PAULINE RADY, Regional Managing Director and Client Lead, GroupM MENA Dani Richa, Chairman, BBDO Europe, Middle East and Africa (IMPACT BBDO) Mamoon Sbeih, President, MENA, APCO Ammar Sharaf, Founder and CEO, Viola Communications Dana Tahir, Managing Director, HAVAS Red ME Fabio Silveira, Managing Director, Havas Creative Middle East Houda Tohme, CEO, Havas Media Middle East Tony wazen, CEO, Publicis Media Middle East Habib Wehbi, Chairman & Group CEO, W Group Holding (Hypermedia & DXTA Technology) #TheMENAPowerList2024 #industry #leadership
VENOM knows where to catch the action... and we couldn’t agree more! With the buzz surrounding its release, 🕷️VENOM: The Last Dance is set to draw large crowds, making it the perfect opportunity to connect with an engaged audience on the largest screen in the Middle East—Roxy Xtreme at The Roxy Cinemas, Dubai Hills Mall. Take the chance to make your brand shine alongside this blockbuster release! 🎥 Contact us today to book your cinema advertising spot! Video Credits: Roxy Cinemas
The Gucci Blondie campaign is live at The Galleria Al Maryah Island, blending elegance and sophistication effortlessly! A timeless signature of the House's iconic handbag collection, now reimagined with a sleek new silhouette by Sabato De Sarno. This collection boldly captures the attention of affluent shoppers across our iconic network of screens in Abu Dhabi's leading lifestyle destination. #Gucci #GucciBlondie #inAbuDhabi #DOOHAdvertising