BackLite Media

An icon on Sheikh Zayed Road, The Oryx proudly presents Charlotte Tilbury Beauty’s Ramadan story—a stunning fusion of Arabesque elegance and the brand’s signature glamour. Designed with intricate details that reflect the beauty of the region, the display perfectly complements Charlotte Tilbury’s luxurious aesthetic, creating a captivating presence on Dubai’s skyline. Positioned just before The Triple Crown, The Oryx stands tall at one of Dubai’s most prestigious OOH locations, ensuring maximum exposure and an unforgettable impact. #CharlotteTilbury #TheOryxByBackLite #LandmarkSeries #BackLiteMedia

Ramadan is a time for togetherness, reflection, and gratitude. As a team, we embraced these moments over an Iftar, sharing warmth and appreciation. We are truly grateful for the wonderful people who make this journey so special. #BackLiteMedia #ViolaMedia #PurplePrinting #Ramadan2025

From vision to reality—The Oryx is more than a digital display; it's a statement. A fusion of innovation, strength, and tradition, now standing tall on Sheikh Zayed Road. But what does it take to build an icon? Three years of challenges, breakthroughs, and relentless determination. Witness the journey behind Dubai’s newest landmark. #TheOryx #LandmarkSeries #BackLiteMedia James Bicknell James Harrison Ahmed Emam Chafik Tahri

This International Women’s Day, we celebrate the exceptional women who are making a meaningful impact within our brands. Their vision and resilience inspire us every day. We are committed to fostering a culture of equality and empowerment, ensuring that women continue to shape a brighter, more inclusive future for all. Today, we honour their contributions and reaffirm our dedication to a world where every woman can thrive to build a better tomorrow. #BackLiteMedia #ViolaMedia #InternationalWomensDay #ForAllWomenAndGirls #IWD2025 Maryam Al Homsi Khouloud Allali Richelle Matium Millicynth Dayne Nourhan T. Moroug Hazem Georgina Brett Natalia Slater Fakhera Bilal Shaikh Juliana Ribeiro, MBA Vanessa Ribeiro Henrietta Shakespeare Manel Khalfaoui Beth Francisco

Our teams joined the Ramadan Sharing Fridge, embracing the true essence of giving back during this holy month. We are proud to support this meaningful initiative, which also aligns with the UAE's 2025 theme, the 'Year of Community' - focusing on the power of collective effort in building a stronger, more inclusive nation. #BackLiteMedia #ViolaMedia #Ramadan #RamadanFridge #UAE #YearOfCommunity Viola Outdoor Media One Hotel

This Ramadan, we come together to celebrate the values of gratitude, unity and generosity. As we embrace this holy month, we extend our warmest wishes to our teams, clients and partners. May this season bring peace, prosperity and light. Ramadan Kareem! #RamadanKareem #BackLiteMedia #ViolaMedia James Bicknell James Harrison Ahmed Emam Ahmed Noureldin Manel Khalfaoui Henrietta Shakespeare Ali Chab Dean C.

Innovation meets elegance—something extraordinary is coming.

Standing tall and impossible to miss, the newly launched largest unipole in The Landscape Gallery now dominates Sheikh Rashid Road. Adorned with the vibrant and adventurous Bottega Veneta Spring/Summer 25 campaign, this iconic display captures the attention of passers-by, reaching over 50% of Dubai’s population, including both residents and tourists. A bold fusion of fashion and visibility at its finest.

The Future of Programmatic Advertising in 2025: From AI-driven personalisation to the rise of DOOH and CTV, the programmatic landscape is evolving rapidly. Staying ahead means embracing these trends while prioritising privacy and fraud prevention. Click on the link to learn more - https://bit.ly/4b2qydc Forbes

It was a pleasure to meet Tom Goddard, President of World Out of Home Organization, in Abu Dhabi ahead of tomorrow's GCC OOH Summit. The GCC region is not only keeping up with global trends but actively shaping them. As the industry evolves, this region is not just participating in the conversation but leading it. I look forward to insightful discussions on what's next for OOH here and beyond.