Campaign Middle East

At Campaign Middle East, our aim is to become a reflection of the marketing, media, and advertising industries across the MENA region. With 2025 around the corner, we want to hear from you, the experts, who know the industry inside out. That’s why we’re launching the Campaign Middle East 2025 Themes Survey—a 10-15 minute anonymous survey that invites your valuable insights on key trends, challenges, and opportunities that you believe will define the year ahead. #survey #trends #themes #middleeast

“By partnering with WebEngage, Sobha Realty has blazed a new trail in the industry, underscoring the importance of AI and automation in customer engagement. We will ensure that Sobha Realty continues its remarkable legacy in the region by helping personalize its communications, empowering its community of existing customers and potential buyers, and solidifying its leadership in the market,” said Hetarth Patel, VP – Growth Markets (MEA, Americas, APAC), WebEngage. #news #partnership

“We are thrilled to officially launch Socialeyez in Saudi Arabia, a market that is not only filled with immense potential but is also central to the region’s economic and cultural transformation,” said, Tarek Esper, Managing Director of SOCIALEYEZ. #expansion #middleeast #agencies

Sergey Gorbatov, Group CEO of BLUE AD, shares his thoughts on how supportive the out-of-home (OOH) advertising landscape is, creativity and the future of digital out-of-home (DOOH) in Dubai. "As the city of 3.5 million residents expands, a network of digital assets will become the best and most modern solution to deliver coverage, targeting the audience that you need, offering high GRP/OTS, and keeping CPT low," he writes. #IndustrySnapshot #opinion

Watermelon Communications FZ LLC’s Pradeep Kumar talks about the need to communicate climate action with integrity. #ESG #sustainabilitycomms #Middleeast

H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing & Communications at Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), said: “We’re incredibly passionate about sharing Abu Dhabi with the world and are proud to have Elsa and Chris partnering with us. Their dynamic energy and love for discovery highlights everything Abu Dhabi has to offer, from inspiring cultural experiences to adventures, creating meaningful and lasting memories, all at their own pace.” #TheWork #ExperienceAbuDhabi Memac Ogilvy

Layla Tamim, Warner Bros. Discovery (WBD) Ad Sales Director and Aya Hammad, Marketing, PR & Digital Manager for the kids brands at WBD in the MENA region, are hosting a workshop to a full room of young creatives at the Athar Festival. Through an interactive learning experience, the leaders discuss the power of creative storytelling, highlight social issues, discuss how to influence public opinion, and how to adapt content with local relevance. Discussions included the effectiveness of working with local creators and talents; learning how to maintain global standards while ensuring cultural awareness and adaptability; and maintaining a sense of humour within purpose-driven storytelling. #AtharFestival #MotivateMediaGroup #TRACCS

“Our mission at Nukta is to amplify voices that deserve to be heard and to bring clarity to a cluttered media landscape,” said Kamran Khan, Founder & CEO at Nukta. “We are committed to producing high-quality content that informs, inspires, and engages, bringing the stories that matter most to the forefront.” “We’re passionate about storytelling and we believe that great stories deserve the spotlight,” Faizan Khan, co-founder and Chief Strategy Officer of Nukta added. “Our platform is built to transform complex ideas into easily digestible content while maintaining the highest editorial standards.” Read the full article with the link below. #Nukta #media #news

Manoj Khimji, Managing Director of The MediaVantage Group said: “The GreenVantage expands our commitment to making sustainability a core aspect of our industry, and with Robin Phillips at the helm, we are equipped to guide clients in achieving these critical goals while maximising their reach and impact.” Read the full article with the link below. #news #appointment

"OOH/DOOH’s ability to deliver highly visible, cost-effective, and tangible results, combined with its omni-channel capabilities, makes it a powerful and enduring form of advertising in today’s media landscape. As we increasingly live in an “attention economy,” the need for dynamic advertising tools is critical for brands to succeed," says Niall Sallam, CEO, Elevision. #OOH #DOOH #IndustrySnapshot