Ciente

With tech transforming industries to such an extent that many business categories have been rendered obsolete, companies mustn’t only expand into new markets but also create new markets. In this episode, Suruchi Bhargava (CMO, Ciente) interviews Zhenya Winters (Head of Marketing, Bottomline)- talking about market expansion, business strategy, the role of partnerships in market success, and thought leadership as a growth strategy. "I think as a marketer, but also as a business strategist, you have to look to see where the most potential is"- says Zhenya. Listen to the entire pod conversation here. https://lnkd.in/d7w863bM . . . #fintech #marketing #payments #tech

What happens when the people we trust become AI-run themselves? Marketing has evolved once again. As creativity becomes scarce in the AI age, we trust each other more. Influencer marketing becomes important as our favorite and trustworthy creators endorse brands that align with our interests. But can you trust these faces to be 100% human? Decode this prevalent question with Ciente’s newsletter. #InfluencerMarketing #AI #MarketingLandscape #AIinMarketing

Customer data is coming in hot from all directions—but which sources are actually usable? Which ones need refining before they’re worth anything? Is all of this data flowing into a single system like a CDP? Can you pinpoint information about a particular individual or buying group based on your integrated data source? Madhur Goswami (General Manager, Marketing at Tata Communications) and Suruchi Bhargava (CMO, Ciente) cover it all in this new TechTalk episode. From developing a strategic marketing program, using ABM power moves to embracing an entrepreneurial vision- this discussion will equip you with a power-packed game plan to lead with impact. Analyzing the customer journey in depth will help us unearth the moments of truth because they often prove to be the make-or-break experience for the customer. Listen now! https://lnkd.in/dmZcq5mQ . . . #ABM #B2B #marketing #Data #strategicmarketing #customerexperience

Consumer demands are constantly shifting along with the B2B market. Marketers can no longer rely on traditional ABM methods as they fail to identify and address the specific pain points. How do we refine our approach? We need to focus our efforts on navigating the challenges of traditional account-based marketing to improve buyer experiences. After all, customers are the backbone of our business. Delve into diverse ways you can modify your ABM strategies, effortlessly converting high-quality leads into long-term buyers. https://lnkd.in/gSTrn5Qe #AccountBasedMarketing #B2B #GrowthStrategies #ABMStrategies #customerexperience #marketingevolution

The best partner marketing programs? They’re never static. Having led marketing at HubSpot and now at Microsoft- in this podcast episode with Ciente’s CMO Suruchi Bhargava - Mo'Shai Gibbs, MBA (Senior Global Lead for Strategic Partner Marketing at Microsoft) talks about the key KPIs like pipeline contribution, partner engagement, customer retention, and sales enablement—but it’s all about how you use the data to tell the right story. Beyond the numbers, value alignment is everything. If your partner’s culture and goals don’t sync with yours, the partnership falls flat for the customer. And while marketers are laser-focused on performance, branding still holds power—especially in today’s wild, multi-channel customer journeys. With the AI boom in full swing, Gen AI is set to transform the game, from hyper-personalization to predictive insights. But it’s not just about tech. Learn how to blend performance with brand to meet customers where they are— so your brand is top of mind when they’re ready to buy. Listen to the entire pod conversation here: https://lnkd.in/dJ5GBkDm . . . #B2B #ArtificialIntelligence #PartnerMarketing #channelPartners

Finding a tech stack that aligns with your brand objectives and budget constraints while ensuring scalability— can all seem overwhelming. The dynamic tech landscape offers a range of options, making it tough to decide which solution is the best fit for your brand. You weigh different options to identify the perfect solution. But do you have the right resources to integrate the technology? Ciente has highlighted a roadmap in our latest newsletter, helping you overcome dilemmas and ace tech implementation. #ROI #AI #DecisionMaking #TechSolutions #DigitalTransformation #TechParalysis #TechnologyAdoption

There’s a sea change with the advancements in data and AI. As ad spending continues to be a prominent line item for marketers, AI is reshaping advertising, especially with its predictive capabilities. In this podcast episode, Tom Roach Roach (VP of Brand Strategy, Jellyfish) and Suruchi Bhargava (CMO, Ciente) cover AI's role in branding, the economic impact of advertising, mindshare & metrics to measure it, and the very intense brand vs performance debate. Brands spend on advertising to create memories in people’s minds. Most people aren't actively buying 24*7, so you’re probably out of the market for a certain thing more than you’re in it. The real flex? Being at the top of people's minds when they think about your product category. If they remember you first, you’ve already won half the battle. Check it out! https://lnkd.in/dqqcdHEf . . . #data #ai #branding #brandcommunications

Attention has become a deficit. And unique marketing tactics can make the maximum impact. Giving a distinctive voice to your ABM marketing techniques illustrates that you study and understand your audience, which fosters a level of trust felt in the entire buying cycle. Personalization is the key here. Decode how to boost engagements effortlessly with this quick read on mastering ABM personalization. https://lnkd.in/gwApBABt #ABM #Marketing #B2B #DATA #Personalization #Sales #Conversions

Marketing automation has changed the landscape of lead gen campaigns, advertising, and customer touch points. With conditional settings, automation opens up new and quicker possibilities for connecting with the prospect and nurturing them down the funnel. And now, with AI permeating almost every marketing tool, it is necessary to know the emerging trends in automation. In this piece, Ciente distills these changing trends in marketing automation right here: https://lnkd.in/gFHCmYxy #AI #Leads #Data #Privacy #B2B #Marketing #customerExperience

Content creation is an integral component of digital marketing. From short-form videos to AI models, tech advancements have transformed marketing, while newer generations have changed how we use social media platforms. But in this era of rapid changes, Facebook has retained its significance. A long-established go-to platform for B2B marketers, how do we leverage Facebook's capabilities to boost our engagement? You can find the blog here👉 https://lnkd.in/gGQVgDTU #Marketing #B2B #AI #Advertisement #Products #IndustryInsights