Criteo

We hit Times Square this week to attend the AdTech Economic Forum🗽 Sharing our perspective on how the intersection of advertising, technology, and finance is evolving. Here’s a quick recap of how our leaders shaped the conversation: ⭐️ Connor McGogney opened the conference with Welcome Remarks, offering his take on the current landscape. His key message? ➡️ The consumer journey is evolving faster than ever, and the #AdTech industry must make smart, forward-looking investments to stay ahead. ⭐️ Sarah Glickman joined Cassandra Hudson (StackAdapt) and Rob Beeler to explore the lesser-known dimensions of the #CFO role. One surprising insight ➡️ while financial expertise is crucial, the most effective CFOs are those who believe deeply in their company’s ability to succeed in competitive, fast-changing markets. ⭐️ Todd Parsons teamed up with Mathieu Roche (ID5.io) to dive into the current state of identity. ➡️ Todd emphasized the growing need for hybrid addressability strategies to connect with consumers amidst an increasingly dynamic targeting environment. As the industry continues to transform, forums like #ATEF play a key role in bridging the worlds of finance and advertising - fostering collaboration and new ideas. If you attended, we’d love to hear your top takeaways! 👇

The #programmatic landscape is more fragmented than ever. Without a clear strategy, it’s easy to get lost. Joseph Meehan, MD Global Commerce Supply, puts it perfectly: "With growing fragmentation across the supply chain, marketers can’t afford a hands-off approach. Curation restores control, ensuring transparency, efficiency, and better performance at scale." Ready to bring transparency and efficiency back to your media buys? Check out our latest guide, Desperately Seeking Simplicity, and discover how #curation can help you scale with confidence. 📥 Get the guide now: https://bit.ly/4kzBRxN

Join us at #Shoptalk2025 for The Simplicity Series @ The Commerce Stage! ⭐️ Over three days, we’re hosting bite-sized, informative sessions live from the Criteo booth at Shoptalk! 🎤 Featuring experts from: Saks, DG Media Network, Klarna, dentsu, Microsoft Advertising, CVS Media Exchange (CMX), Kenvue, Macy's, Night Market, and more. 🗓️ Tuesday, March 25 – Thursday, March 27 📍 Booth #1850 Stop by our booth for real insights from industry leaders on what’s shaping #commercemedia today. ☕️ Followed by networking, coffee, and treats—because great ideas deserve great conversations! See the full agenda 👉 https://bit.ly/4kEOxnd

With auctions, algorithms, and a million different data signals, media buying can get messy. Fast. Where’s your budget really going? And are you getting the quality you paid for?  That’s where #curation comes in. More brands and agencies are turning to curated media buying to:   ✅ Cut through complexity  ✅ Gain full visibility into supply paths  ✅ Optimize performance without wasting budget Ready to bring simplicity back to programmatic? 📥 Download our latest guide, Desperately Seeking Simplicity, and discover how curation puts you back in the driving seat. Get the guide now 👉 https://bit.ly/425bngk #ProgrammaticAdvertising #AdTech #DigitalAdvertising

New year, bigger ideas, same excitement. Shoptalk 2025, here we come! ⭐️ Last year, we had incredible conversations, built meaningful connections, and explored the future of retail. ➡️ This year, we’re taking it even further—live from Mandalay Bay, Las Vegas, March 25-27. Find us at booth #1850 to see how we’re redefining the way brands connect with their audiences. Stop by for a quick chat, a fresh perspective, and of course, a great cup of coffee ☕. 📅 Let’s make it happen! Book your meeting with us now: https://lnkd.in/dceMw_yq #Shoptalk2025 #Shoptalk #RetailMedia #CommerceMedia

Starting your career can be exciting—and a little overwhelming. But with Criteo Campus, you don’t have to navigate it alone! 🎓 At Criteo, we invest in our people from the start. That’s why we created Criteo Campus, a career program designed to help you: 🎯 Explore your potential 🔍 Discover the right opportunities 🚀 Build the career path that suits you Following Hannah Viola and Stefanos Stavridis example, many have already made a smooth, fun transition by joining the Criteo Campus Program! 🌟 Ready to take the next step? Learn more here: https://bit.ly/4im1Zuo #CriteoCampus #CareerGrowth #Internships

We know that achieving gender equality requires more than just conversation—it takes action, commitment, and support. This year, as we celebrate International Women's Day under the theme #AccelerateAction, we’re focused on making meaningful strides toward a more inclusive and equal world, including continuing global gender pay parity, a goal Criteo has committed to and achieved every year since 2021. From New York to Barcelona to Japan (and online!) our global team has united to take action. 🌍 Here’s how we’re celebrating and advancing gender equality: 📌Workshops focused on self-empowerment, career advocacy, and inclusive leadership. 🗣️ Panel discussions highlighting the importance of gender equality and allyship in the workplace. 🌱 Our Global Mentoring Program, dedicated to supporting women’s career growth and development. 🤝 Active support for women’s causes through the Giving platform. At Criteo, #allyship isn’t just a value—it’s part of how we live and work every day. Together, we’re creating an environment where everyone can thrive. 💜 A huge thank you to our speakers and organizers who made these events so impactful: Sherry Smith, Elena Gulotta, Jenna Manula Linares, Lisa Rizzo, Sandy Rubinstein, Katy Hershey, Rayane Barhoun, Chloe GILGENKRANTZ, Camila Martinez (she/her) SHRM-CP, Yuliana Veyberman, Sarah Glickman, Kristen Lisanti, Manuela Montagnana, Nina Goswami FRSA, Elena Zangeeva, Danielle Eastwood, Laura Nanclares, Marina Altés Magret, Sofia Batkova, Adeline Reux, and many others. #IWD2025 #WomenAtCriteo #CriteoCares #DEI

Great things happen when innovation meets execution. 🏆 Winning Silver at ad:tech India and IAA HONOURS awards is a testament to the impact we’re making in retail media and e-Commerce in India. ⭐️ This recognition reflects the incredible work we are doing alongside our clients and partners, reshaping the future of how brands connect with consumers. A huge thank you to everyone who made this possible, our journey is just getting started! 🚀 Medhavi Singh, Taranjeet Singh, Natasha Gerald Titus, Abhijit Kumar, Adeeb Akhyar, Richa Verma, Achin Talwar, Rohit Monga, Shilpa R, Anshu Rana, Muskan Surana, Archit Mazumdar, Dibyendu Sen, Prachi Khurana, Rishika Jain #RetailMedia #DigitalAdvertising #CriteoIndia #Adtech

More insights. More optimization. More revenue. 💡📈 With Criteo’s closed-loop reporting and revenue optimizer, HP unlocked granular insights into product-level sales outcomes, enabling sharper, data-driven decision-making. 📈 855% higher conversion rate ✅ 58% increase in click-through rate 💰 1054% rise in revenue per user Read the full case study here: https://bit.ly/3XxrbFV #RetailMedia #OffsiteCampaigns #SuccessStories

Curation: The secret to a flawless media buy. 💐 Think about it, when it comes to media buying, you don’t want to leave things to chance. Just like you wouldn't plan a wedding without expert help, you shouldn't settle for random ad inventory. In our latest guide, "Desperately Seeking Simplicity", we lay out how curation puts you back in control of your media buys—no more wandering into unpredictable ad fields. Instead, you get exactly what you need, at the right time, for the right audience. 📥 Ready to simplify your programmatic buying? Download our free guide now and see how curation makes all the difference: https://bit.ly/41Htbhi #Programmatic #Curation #DigitalAdvertising