🎙️ Equiti Group x Meta: Turning conversations into conversions! What happens when you blend performance marketing with cutting-edge business messaging? Equiti Group's Head of Performance, Riccardo Camon, sat down with our partner Dina Ibrahim Saad, Head of Mid-Market MENA at Meta, to talk about it. In this podcast, they dive into how Equiti Group is using Click-To-Message to create more engaging, real-time conversations that drive leads and boost customer interactions. The results? Higher engagement, optimised lead generation, and a better way to connect with clients. #EquitiGroup #MetaForBusiness #ClickToMessage #LeadGeneration #PerformanceMarketing
I recently had an insightful conversation with our partner Riccardo Camon, Head of Performance at Equiti Group, as part of our latest published case-study. We delved deep into how they leveraged Business Messaging specifically Click-To-Message as a more engaging and conversational way to drive leads. The results speak for themselves, with increased engagement, optimized lead generation, and enhanced customer interactions. Check out this clip of our conversation to get a sense of they did that and the full success story here: https://lnkd.in/dXPGERkr Thank you to the Equiti Group team for being our partners. A very special shout-out to the wonderful Leila Mirza, our Financial Services Lead, for all her leadership and work in bringin this to life. Meta for Business