Evolution

Unlock the Power of Mobile Gaming in EMEA with Evolution Group (Source: GWI, Q3 2024) 📱 76% of people in EMEA consider themselves mobile gamers. This diverse and growing audience is nearly equally split between genders, offering a huge opportunity for brands to engage with mobile gamers. 👾 Gender Breakdown: 51% male 49% female 👶 Age Distribution: 16-24 years: 14% 25-34 years: 36% 35-44 years: 30% 45+ years: 20% ⏱️ Time Spent Playing: 46% of mobile gamers play up to 3 hours a day. With 84% of people saying mobile games make them feel great, this is more than just entertainment—it’s an emotional connection. Evolution Group helps brands tap into this powerful engagement through mobile game advertising. Stay tuned for more details, and learn more about the evolving mobile gaming landscape! #mobilegamers #mobilegames #gamingadvertising #evolutiongroup

Get Immersive with Gaming to Engage the Next Gen The Next Gen consumers content differently, and gaming is key to capturing their attention. To connect with Gen Z, Gen Alpha, and even millennials, brands need to be as interactive, immersive, and playable as the games they love. With Evolution, you can seamlessly integrate your brand into popular mobile games, reaching these key audiences where they spend their time. 💡 Key stats: 55% of the Next Gen are more likely to buy from a brand they see in a game. 63% play games 4-5 days a week, with in-game advertising as the norm. 65% find branded gaming experiences enjoyable and valuable. It’s time to get in the game with Evolution, or risk missing out. #nextgen #attention #gaming #playableexperiences #in-gameadvertising #gamingadvertising

☕️ Mobile gaming and coffee lovers unite! 📱 Nestlé Nespresso SA collaborated with Evolution to bring their summer collection to mobile gamers across MENA. After watching the ad, users engaged with a dynamic end card, creating their coffee step by step and exploring the collection further with a "Shop Now" CTA Campaign highlights: 👀 +832K Impressions 🎥 +758K Completed Views 🔥 12.4% Post-Video Engagement Rate 🚀 33% Ad Recall Uplift Mobile games are brewing up incredible opportunities for brands like Nespresso! UM MENAT // #Nespresso #MobileGaming #CoffeeLovers #MENA #AdInnovation

In the digital age, shopping has undergone a radical transformation. The widespread use of smartphones has made it possible to shop anytime and anywhere. Convenience and accessibility are now fundamental to this modern purchasing experience. With just a tap, consumers can explore products, compare prices, check reviews, and make purchases. 💡 Here are 3 key stats that underscore the expanding mcommerce opportunity and how brands can capitalize on it. Record Sales: Mobile commerce revenue is projected to hit $2 trillion by 2024, making up 63% of retail e-commerce by 2028. Holiday Growth: 69% of EMEA consumers prefer mobile for New Year shopping—leverage this with interactive ads. Rewarded Videos Influence: 58% of EMEA consumers are more likely to purchase after watching rewarded videos. At Evolution, we help brands tap into mcommerce trends with in-game ads that drive engagement, optimize conversions, and boost your bottom line. Ready to strengthen your mobile strategy? Let’s connect and grow your brand today. #digitalage #mcommerce #mobileshopping #rewardedvideoads #gamingadvertising

Consumer buying behavior is evolving! Here are three key shifts to note: 1. High-Income Shoppers Still Seek Deals: Deals attract all income levels and help retailers track ad spend returns. Make deals easy to find and use. 2. Gen Z Isn’t Shying Away from Splurging: 63% of Gen Z plans to treat themselves in Q3 2024, the highest among generations. Marketers should highlight both the product and its experience. 3. Video Ads Drive Purchases: 30% of consumers are more likely to buy after seeing video ads with product features or tutorials. Create engaging, relevant content to capture attention. Adapt your strategies to these trends and stay ahead in the competitive landscape! #consumerbehavior #marketingtrends #genz #digitalmarketing #videoadvertising #retailmarketing #adspend #consumerinsights

🚀 Global Games Market Report 2024: Key Insights 🎮 The gaming industry continues to soar, with the global market set to hit $187.7 billion in 2024, reflecting a solid 2.1% year-over-year growth. Here’s a quick snapshot of the latest trends: Player Base: A remarkable 3.42 billion gamers worldwide, up by 4.5% YoY. Revenue Segments: PC: $43.2 billion (+4.0% YoY) Mobile: $92.6 billion (+3.0% YoY) Console: $51.9 billion (-1.0% YoY) Key Trends: Cross-Platform Releases: Gaining momentum across PC and mobile. Evolving Mobile Ecosystems: Adapting to new user needs and technologies. As we look ahead, these trends are shaping a dynamic and rapidly evolving industry. What are your thoughts on these insights? How do you see these trends impacting the future of gaming? 🎮✨ #gamingindustry #marketgrowth #techtrends #virtualreality #mobilegaming #pcgaming #consolegaming #usergeneratedcontent #gaminginsights

🌎 Last week, we had a pleasure of hosting our team in beautiful Istanbul! Our first day was dedicated to productive strategy sessions where we mapped out our Q4 plans and discussed exciting initiatives for the upcoming months. Collaborating across borders is always a source of inspiration, and we left the discussions feeling energized and aligned. On the second day, we took to the water with a scenic boat tour of the Bosphorus. This was not only a chance to unwind but also an opportunity to brainstorm future projects and collaborations in a more relaxed setting. Thank you to everyone who made this gathering a success! Together, we are poised for a productive and successful quarter ahead. #teamevolution #collaboration #leadership #inspiration

Mobile Gaming: The Universal Connector 🌟 Mobile gaming is the common thread uniting all gamer demographics, crossing boundaries of age, gender, and even the traditional “gamer” label. 📱 According to Activision Blizzard Media’s latest research, mobile gaming’s appeal is universal and strategically significant: - Universal Engagement: 50-60% of distinct player segments engage in mobile gaming daily, highlighting its widespread popularity. - Accessibility & Reach: With smartphones in nearly every hand, mobile gaming becomes a powerful channel to reach diverse and mature audiences. - Diverse Game Offerings: From casual puzzles to complex multiplayer RPGs, mobile games cater to all preferences and skill levels, enhancing their broad appeal. - Social Connectivity: Social features in mobile games foster community and connection, offering brands a unique opportunity for impactful engagement. - Strategic Ad Platform: Mobile gaming provides a dynamic, scalable platform for targeted ads, enabling personalized marketing experiences on a global scale. These insights reveal the immense potential of mobile gaming for brands looking to connect with a broad, engaged audience. Are you ready to tap into the power of mobile gaming in your marketing strategy? 🚀 #mobilegaming #advertising #marketinginsights #diverseaudiences #activisionblizzardmedia

📱 Mobile gamers in EMEA are 1.3x more likely to discover new brands from ads in mobile apps compared to non-gamers. Insights from Black Friday & Cyber Monday research reveal that 51% find new brands through mobile game ads, and 64% make a purchase after seeing an ad in a mobile game. Top Shopping Categories: Clothes Electronics Groceries Home Goods Impact on Purchases: 46% say ads heavily influence their decisions. 53% prefer video ads. 66% favor ads with audio. Leverage mobile game ads to engage consumers and drive sales! #BlackFriday #CyberMonday #branddiscovery #mobileapps #mobilegames #shopping #mobileadvertising #gamingadvertising #videoadformats #adswithaudio

Unlocking the Diversity of Today’s Gamers 🌟 The gaming world is more diverse than ever! 🎮 Activision Blizzard Media's research, "The Many Ways We Play," sheds light on the modern gaming audience: - Expanded Gamer Identity: The term "gamer" now encompasses a wide range of individuals across various platforms. - Mobile Gaming’s Reach: 50-60% of identified player segments engage in mobile gaming daily, making it a prime spot for advertisers. - Ad Receptivity: Different segments react uniquely to ads, with gamers 1.3x more likely to enjoy reward-based ads. - Social & Relaxation: Gaming is cherished for its social connections and relaxation, creating rich opportunities for word-of-mouth marketing. - Age Diversity: Gamers are not just young; many are over 30, loyal, and have strong purchasing power. - Multiplatform Engagement: Strong overlap between multiplatform and mobile-centric players, showcasing the interconnected nature of today’s gaming landscape. Brands, are you ready to connect with this broad and engaged audience? 🚀 #gaming #mobilegaming #marketinginsights #diverseaudiences #advertising #activisionblizzardmedia