Imagination

Our Detroit team is thrilled to be appearing on the stage at Unreal Engine Fest, to showcase their work on the Ford Motor Company Mustang GTD supercar reveal. At this exciting melting pot of minds, the team will be diving into how they used Unreal Engine to accelerate the visualisation process and incorporate those assets into their final CGI animations for the supercar reveal. The team will showcase the major shift they’ve made in their workflow across the entire studio, placing Unreal Engine as the primary render solution for a variety of visual assets. Learn more and join the discussion if you haven’t already: https://lnkd.in/drQpMfkw #ImaginationGLBL #UnrealFest2024 #UnrealEngine #FordMustangGTD #ExperienceAgency #BrandExperience #ExperienceMarketing

As part of Arab News's exclusive 'Who's who' series, our new Saudi General Manager, ABDULLAH ALOSHAIWAN, PMP® takes us through his impressive career in events managements. From overseeing global projects including the likes of the 2024 Esports World Cup to receiving the prestigious King Abdulaziz Medal for his contributions to Saudi Arabia’s G20 presidency. Discover more about his incredible journey here: https://lnkd.in/eAhdaZ9W #ImaginationGLBL #ArabNews #WhosWho #EventsManagement #BrandExperience #CreativeAgency

Our Detroit team is proud to share the incredible success of the inaugural #RaptorRally for Ford Motor Company and Ford Performance! With close to 200 vehicles and over 300 attendees, this event brought together F-150, Bronco, and Ranger Raptor owners for an action-packed day of driving experiences, workshops, and community-building. From Baja hot laps to rock crawling and Raptor jumps, participants immersed themselves in the ultimate off-road adventure. Through targeted social media, partnerships with brands like BF Goodrich and Traeger, and collaborations with off-road ambassadors like Vaughn Gittin Jr., the hype was real! The event fostered brand advocacy and generated lasting online excitement for future rallies. Here's to the power of community and adventure! #ImaginationGLBL #Ford #AutomotiveExperience #BrandExperience #BrandActivation #ExperientialMarketing

The long (long!) awaited Oasis reunion tour isn't just exciting fans, brands are taking notice too, especially in the low & no-alcohol sector says our Strategy Director, Harry Wright. In an exclusive with The Grocer, Harry explores how live events like the Oasis tour create a golden opportunity for no-low brands to connect with audiences in a culturally relevant way. With more consumer aspiring to be immersed in an experience without compromising their health. Discover why contextual relevance is key for brands aiming to truly connect with their audience here: https://lnkd.in/e2qa2Uzx #ImaginationGLBL #TheGrocer #LowNoAlcohol #OasisReunion #ImmersiveExperience #LiveEvents #ExperienceAgency

Our Detroit team is excited to take the stage at Unreal Fest Seattle in just one week to showcase their work on the Ford Motor Company Mustang GTD supercar reveal. At this gathering of innovation, the team will discuss how they used Unreal Engine to speed up the visualisation process and utilise those same assets in their final CGI animations. Since then, the team has fully embraced an Unreal workflow, integrating it into every project they undertake as the core rendering solution. Taking place October 2nd at 2pm PDT, you won’t want to miss it. Find out more here: https://lnkd.in/drQpMfkw #ImaginationGLBL #UnrealFest2024 #UnrealEngine #FordMustangGTD #ExperienceAgency #BrandExperience #ExperienceMarketing

Consultancy is a highly competitive and dynamic market. But if businesses really want to differentiate, they need to integrate creativity says our Senior Strategist, Juman Sleiman. "Creative people don't just think outside the box or design really cool concepts - they encourage clients to look beyond conventional solutions and connect the dots in a way that inspires new approaches." Want to know why creativity is key? Check out Juman's top four reasons here: https://lnkd.in/eb4H47nu #ImaginationGLBL #Consultancy #CreativeConsultancy #MiddleEast #Innovation #ExperienceEconomy

Drawing from the rich narratives of sci-fi-inspired worlds, our Detroit studio's Film and Editorial Director, Nicholas Sullivan, takes us through his career. Sharing insights on key influences, work highlights, the not-so-great moments, and what’s next. "It’s important to revisit your not-so-great work and determine why they didn’t work and how they can be improved. What I’ve learned is that most failures come down to lack of preparation. Sometimes it’s controllable, other times it’s not, but learning to prepare what you can, and fight for control where you can’t, has given me a greater appreciation for filmmakers like Nolan. Those who manage every detail with an intense, micromanager style. I’ll refrain from calling out any one piece of work, partner or client. We’ve all been there." Learn more about our avid gamer and electronic music hobbyist here: https://lnkd.in/eFGesXSs #ImaginationGLBL #ExperiencesThatMadeMe #FilmDirector #CreativeExcellence #BrandExperience #ExperienceAgency

From Coachella to Glastonbury, festival season left its mark - so what can brands learn from these epicentres of music and culture? Speaking with Advertising Week our Copywriter, Eleanor Lavender, explored how festivals provide a unique platform for brands to create immersive, real-life experiences while giving back - think Barbour at Glastonbury, where they rented out second-hand clothes with all proceeds going to Oxfam. Read Ellie’s full insights on how culturally relevant and environmentally conscious brands are leveraging festivals to engage their audiences: https://lnkd.in/eaktKzpU #ImaginationGLBL #AdvertisingWeek #FestivalSeason #ImmersiveExperiences #BrandExperience #CreativeAgency

We’re thrilled to welcome ABDULLAH ALOSHAIWAN, PMP® as our new General Manager for Saudi Arabia. Abdullah will lead the Saudi team, overseeing all aspects of our KSA business, focusing on sustainable growth, expanding our presence with high-profile clients, and driving new revenue opportunities. With his expertise and deep understanding of the Saudi market, we're eager to embark on this new chapter in line with Saudi Vision 2030. Click here to learn more about Abdullah and his new role at Imagination Middle East: https://lnkd.in/e3ny6E7P #ImaginationGLBL #SaudiVision2030 #GrowthStrategy #ExperienceAgency #CreativeAgency