Let's Talk Loyalty and Loyalty TV

In case you missed it, we have some exciting news to share! We're thrilled to announce some major updates at Let's Talk Loyalty and Loyalty TV! 🎉 Watch our latest video to learn more, as we take bold steps to shape the future of our business. A big thank you to Capillary Technologies for their support! #letstalkloyalty #capillarytechnologies

In this episode, we explore the LEGO Insiders Program and its impact on customer experience. Learn how LEGO's rebranding fosters emotional loyalty, personalizes engagement, and offers unique rewards. Discover how the program integrates digital and physical touchpoints to create a seamless journey and builds a vibrant community through exclusive content and events.

the LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is headquartered in Denmark with regional hubs as well as multiple manufacturing facilities around the world, creating play-based experiences that are sold in over 130 countries. Joining us today to share the story of Lego’s loyalty strategy is Aaron Mitchell, Lego’s Global Vice President of Membership & Personalisation, who explains how Lego is increasing its focus on membership and community in order to connect with customers (new and old) and inspire them. Watch for free with our partner Capillary Technologies via Loyalty.TV or subscribe to watch this episode ad-free. #letstalkloyalty #loyaltymarketing #loyaltyprograms #Loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

Just a few hours to go for our our FIRST-ever live broadcast from Cape Town at the International Leaders in Loyalty Summit. Catch the exclusive panel on Loyalty TV featuring last year’s South African Loyalty Award winners from Ebucks, Africanbank, and TFG (The Foschini Group). Head to the link:- https://lnkd.in/d43qD8rP

the LEGO Group transformed their VIP program into LEGO Insiders, offering members exclusive perks and a real sense of belonging. 🙌 It’s all about adding more value and making sure their members feel appreciated in every interaction. Watch the full interview for free with our partner Capillary Technologies via Loyalty.TV: https://lnkd.in/d7ge3qn6 #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv

🎥 Lights, Camera, Loyalty! 🎥 Join us for our FIRST-ever LIVE broadcast from Cape Town at the International Leaders in Loyalty Summit, hosted by yours truly, Paula Thomas Tune in to Loyalty TV for an exclusive panel featuring last year’s South African Loyalty Award winners from Ebucks, Africanbank, and TFG (The Foschini Group) Save the Date:-  14:25 South Africa time on Thursday September 12th. Link to Register:- https://lnkd.in/d43qD8rP

Discover how HCF is enhancing member engagement and loyalty in the healthcare sector.

In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, introduces Eden C, Retention & Loyalty Manager HCF Australia With a deep passion for loyalty, partnerships, and member engagement, Eden is responsible for driving HCF’s ‘Thank You’ program and bringing it to life for members across the country. As HCF prepares for an exciting evolution of the program, Eden shares valuable insights into revolutionizing healthcare loyalty. He discusses breaking down friction points, collaborating with internal stakeholders, and re-engaging members who have not utilized the program for years. Tune in to hear Eden's expertise and experience in transforming member engagement and loyalty within the healthcare sector. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

In this episode of the Wiser Loyalty Series, Bill Hanifin and Aaron Dauphine discuss how AI is revolutionizing loyalty member communications. They explore its role in content strategies, customer segmentation, and personalization, highlighting how AI enhances engagement and trust in loyalty programs.

Executive faculty members from The Loyalty Academy™, the CEO of The Wise Marketer Group, Bill Hanifin, CLMP™, and his CMO, Aaron Dauphinee, CLMP™ are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty.  Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses. This month the duo is looking into topics from the Loyalty Member Communications (course 110). Like with a selection of other core courses, it has been refreshed with new insights and points of view on communicating with your members of your customer program and related initiatives. In this week’s episode Bill and Aaron discuss the topic of Artificial Intelligence’s (AI) rising integration into loyalty program member communications with three uses cases: search, segmentation, and service and support. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!