Liquid Havas - Shopper Marketing & Ecommerce Creative Agency

"As Pinterest has grown and changed alongside its audiences, its evolution has created a new consumer journey when it comes to purchasing decisions. For e-retailers, what better way to capitalise on the hours spent scrolling, than to turn this into a sales opportunity. Particularly for visual generations such as Gen Z. Pinterest's algorithm works differently to others, in that it adapts and responds to trends and buzzwords with more synchronicity than most, making it more intuitive and responsive to the fast-paced trend evolution experienced by the younger generations. Combine this with the ease of use from search, to view, to purchase, the barriers to entry for Gen Z, and other, individuals, to purchase purely based on a simple search and visual result is now easier than ever, and it's reaping real results. For any company with an e-commerce presence, Pinterest is an increasing necessity in a robust marketing mix. "

Some recent acquisition activity: Havas acquired Dubai-based e-commerce and retail media firm Liquid, now Liquid Havas - Shopper Marketing & Ecommerce Creative Agency along with French digital transformation and data consultancy firm, TED, which helps clients automate business processes with artificial intelligence-infused robotic process automation technology. The Shipyard acquired Fahlgren Mortine, one of the top 20 firms in the nation. The combined company represents $350M in billings, 400 professionals, and 10 offices. Learn more about the latest #mergersandacquisitions on pg. 11 & 12 of Agency Mania Solutions' May-June Industry Update!: https://lnkd.in/eAG9BqBc

"In today's e-commerce world, the savvy shopper reigns supreme. Mentioned in our latest report, an emerging generation of deal-motivated consumers is reshaping the marketing landscape. With 80% of UAE consumers dedicating more time to hunt for the best deals and prices, the importance of strategic innovation has never been more evident. Brands now face the challenge of engaging these smart shoppers who wait for the perfect offer, turning the traditional sales calendar on its head. By leveraging user-generated content, and relentlessly testing shopping strategies with AI, marketers gain a competitive advantage in this saturated market to thrive beyond. As we navigate this shift, it's clear that success in e-commerce requires more than just enticing deals; it demands a deep understanding of consumer behaviors and preferences. Read more in our latest report here: LiquidRetail.com"

"Understanding the distinction between advertising content and organic content is crucial for crafting effective strategies that drive results. While both serve to engage and inform your audience, they operate within different contexts and serve different purposes. Organic content is the heart and soul of your brand's online presence. It's the authentic, non-paid content that you create and share across your social media channels, website, and other digital platforms. Organic content aims to build relationships with your audience, foster trust, and position your brand as a thought leader in your industry. It's about delivering value, sparking conversations, and cultivating a loyal community of followers who genuinely resonate with your message. On the other hand, advertising content is specifically designed to promote your products or services to a targeted audience. Unlike organic content, advertising content is paid for and often appears in sponsored posts, display ads, or search engine results. Its primary objective is to drive conversions, whether that's generating leads, making sales, or increasing brand awareness. Advertising content is highly targeted, measurable, and optimised for specific outcomes, allowing you to reach your ideal customers with precision and efficiency. In summary, while organic content focuses on building relationships and fostering engagement, advertising content is geared towards driving tangible business results through targeted promotion. Both play a critical role in your overall marketing strategy, and understanding how they differ can help you create a cohesive and effective approach that resonates with your audience and drives meaningful results."

Standing out from the crowd requires more than just great products and services – it demands compelling content that captivates and converts. From eye-catching product photography to persuasive copywriting, every element of your content strategy plays a crucial role in driving sales and building brand loyalty. __ In the dynamic world of e-commerce, compelling content serves as the cornerstone of success. At Liquid, we believe that crafting content goes beyond just showcasing products – it's about telling stories, sparking emotions, and forging connections with your audience. From meticulously curated product descriptions that speak to your brand's values to visually captivating imagery that stops the scroll, every piece of content has the power to shape perceptions and drive purchasing decisions. We've seen firsthand how the right words and visuals can transform a browsing session into a conversion, turning casual shoppers into loyal brand advocates. But what sets truly exceptional content apart? It's the ability to resonate with your audience on a deeper level, to tap into their desires, aspirations, and pain points. It's about creating experiences that feel personal, authentic, and tailored to their needs. In this ever-evolving digital landscape, staying ahead means constantly innovating and experimenting with new formats, platforms, and technologies. Whether it's embracing user-generated content, exploring immersive storytelling techniques, or leveraging the latest trends in social media, the possibilities are endless. Join us as we share our insights, experiences, and opinions on the art of creating compelling content for e-commerce success. From best practices to emerging trends, we're here to help you unlock the full potential of your brand through the power of storytelling. Let's embark on this journey together and inspire greatness through the art of content creation.

Eid Mubarak from all of us at Liquid Havas! As we celebrate Eid al-Adha, we reflect on the values of sacrifice, generosity, and community. May this joyous occasion bring you and your loved ones peace, prosperity, and happiness. #EidMubarak #EidAlAdha

"You've probably heard that we're officially part of one of the world’s largest global communications networks – Havas. Now that the news is out, we wanted to take a moment to thank our amazing and loyal clients, those who put their trust in us since the beginning, and those who allowed us to flex our creative muscles over the years. We wouldn't be where we are today without you. So, for every brief, interaction, brainstorm, activation, campaign, and beyond – THANK YOU! "

The rise of online shopping has undeniably transformed the retail landscape, yet a significant challenge persists: the absence of the traditional "try-before-you-buy" experience, particularly in the apparel and beauty industry. To address this dilemma, some companies have introduced virtual try-on experiences: Sephora employs augmented reality technology, enabling customers to experiment with different makeup styles virtually via its application, website, and occasional Snapchat campaigns. Tiffany & Co. and Amazon offer augmented reality try-on features for jewelry, allowing customers to visualise how pieces would look on them, thus enhancing the likelihood of purchase. These innovative solutions bridge the gap between online shopping convenience and the tactile experience of traditional retail, offering customers a more immersive and informed shopping journey. Can augmented reality replace the traditional try-on?

In today's dynamic retail landscape, consumers are seamlessly integrating online and offline shopping experiences, blurring the lines between physical and digital realms. This shift in consumer behavior reflects a desire for convenience, personalisation, and flexibility throughout the shopping journey. According to a recent study by Deloitte, 73% of shoppers use multiple channels during their shopping journey. It's crucial retailers are present in the right channels to offer a connected retail experience. In response to these evolving trends, retailers must prioritise omnichannel strategies to meet customers where they are and deliver a cohesive shopping experience across all touchpoints.

We have some exciting news! Liquid, the Middle East’s first independent agency fully dedicated to shopper marketing and ecommerce, is now LiquidHavas - Shopper Marketing & Ecommerce Creative Agency. We are a proud member of the Havas Worldwide Network spread across 100+ countries, comprising 70+ Villages which bring together over 22000 talents.   At LiquidHavas, Omnicommerce is our approach to marketing at retail that puts the shopper at the centre of a seamless experience, regardless of sales channels. Shoppers are everywhere and so are we. We are all about moving shoppers to action and converting them into buyers, whenever and wherever they may be. #Communications #ShopperMarketing #Ecommerce #DigitalMarketing #Acquisition #MiddleEast https://lnkd.in/d75ijC-x