Every touchpoint is an opportunity to show customers they matter... Happy #CXDay to all who put the customer at the heart of everything they do!
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Martechvibe is a global digital magazine and authority on marketing technology and customer experience. It is the foremost voice on how enterprises, marketers, CX professionals and brands are adopting martech. It is a vital bridge between leading martech & CX solutions and marketing & CX professionals. With a pulse on the disruptions, regulations, challenges and enterprise goals of global players and legacy companies – the title taps into marketing leaders with a space to share, debate and inform the professional community. Our special highlight on customer experience explores how technology, strategy and culture can provide the experience that new-age customers demand. Since 2018, we have covered the evolution of martech, adtech and CX in this new era of marketing intelligence.
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Every touchpoint is an opportunity to show customers they matter... Happy #CXDay to all who put the customer at the heart of everything they do!
Leveraging Microsoft’s genAI technologies, Infosys aims to help its clients achieve cost-efficiency, scalability, and agility. “As Infosys and #Microsoft embark on this transformative journey together, we are poised to redefine industry standards and empower organisations to thrive in the era of generative AI,” said Anand Swaminathan Executive Vice President and Global Industry Leader of Communications, Media, and Technology at Infosys. Nicole Dezen Chief Partner Officer at Microsoft, said, “Our expanded collaboration with Infosys will transform industries, enhance business operations, elevate employee experiences, and deliver new value for customers. https://lnkd.in/dvg4pPdR
Third Party Risk Intelligence enables brands to manage how third party vendors collect data across digital properties. “Traditional consent managers and third party risk management (TPRM) tools aren’t solving these problems,” said Max Anderson Cofounder and Head of Product at Ketch https://lnkd.in/dcHXTYaP
Sending mobile marketing campaigns via RCS lets brands use features like rich media, interactive carousels, maps, suggested replies, and interactive buttons to drive meaningful interactions. In fact, a new whitepaper commissioned by global communications platform Infobip shows Rich Communication Services (RCS) traffic will quadruple over the next five years. Charlotte Palfrey Senior Analyst, Advanced Messaging and Communications at Omdia said, “RCS offers significant benefits for enterprises and telcos. Enterprises should leverage genAI to enhance RCS experiences, making campaigns more personalised, engaging and effective in driving conversion.” Ivan Ostojic Chief Business Officer at Infobip said, “RCS has many benefits, and with the Apple upgrade, it now has universal availability. Consumers do not need to download a chat app to send and receive photos or videos.” https://lnkd.in/dfufp_RM
At Microsoft Advertising Casual Connect, we will explore the transformative power of Microsoft’s ecosystem in the evolving world of connected advertising. Explore how brands can leverage cutting-edge AI technologies and personalised solutions to deliver impactful ad experiences. Join us on 24th October at The Old Biscuit Mill, Cape Town to unpack the future of advertising. Secure your spot now- https://bit.ly/3Npr6yN #AdvertisingInnovation #PersonalisedAds #AdTech #MicrosoftAdvertising
Mitel’s MIR Insights AI analyses valuable customer communication data to boost quality management and compliance. “MIR Insights AI underscores Mitel’s focus on practical innovation by tapping into next-gen AI capabilities to help customers increase efficiency and simplify daily activities,” said Martin Bitzinger Senior Vice President, Product Management at Mitel. MIR Insights AI takes quality assurance to a new level, helping companies to increase efficiency, minimise risk and improve the customer experience,” said Dr Gerald Kromer CEO of ASC Technologies AG. https://lnkd.in/db65QpEP
New AI-powered capabilities in Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service promise to automate around-the-clock #customercare. “When you’re looking at automating the complete service process, it’s more than just looking at the customer engagement and having thousands of agents around customer engagement,” said Jeffrey Wartgow, Vice President of #Oracle Service. https://lnkd.in/dmjbHcg8
The Singapore office will act as a regional hub aimed at fostering collaboration and strengthening ties with local and regional governments, businesses, and institutions. #OpenAI will also collaborate with AI Singapore, the city-state’s national AI initiative, on #genAI models tailored to the cultures and languages of Southeast Asia. https://lnkd.in/dG6tc4vD
Barbour’s partnership with CONTEN.T sets the stage for the brand’s revitalisation, aligning with its long-term strategy to engage digital natives through #immersiveexperiences. https://lnkd.in/dCS4GC3F
The launch of the AdVantage program indicates leveraging Cantaloupe Inc’s advanced technology to deliver more than transactions. Elyssa Steiner, Chief Marketing Officer of Cantaloupe, Inc. “Launching our AdVantage Program with Mastercard aligns perfectly with our commitment to sustainability and innovation, creating new opportunities for brands and operators to engage consumers in meaningful ways while increasing revenue." Gaurav Singal, Chief Technology Officer with Cantaloupe said, "Our platform not only enables seamless #digitalpayments but also creates opportunities for brands to extend their reach and engage consumers at the point-of-sale through targeted advertising." https://lnkd.in/dk22pfwn