MetaMinds Group

I had alot of fun writing this! Its definitely a topic im really interested in talking about it and one that highlights the key to unlocking success for the #luxury industry and how #virtualexperiences and #web3 pillars can aide in this. I wont go into alot of detail as my aim is that you read what I wrote 😂 but I would love to start these conversations with you and get your perspective on the matter. In short, the luxury industry is being affected and the rise in #dupe culture is one that is evident, however, other than dupes and counterfeit products, #brands now need to look at the #experiences and #engagement models they provide to seperate them from dupes and to activate their community base or VIPs. People are now interested in the stories and #ugc they can create and share on socials moreso than the product purchase journey. Brands are no longer in competition with other brands through product launches and releases - they are now competing with any individual who has built a trusted community and anyone who is able to transition towards a #lifestyle brand that offers engagement, experiences, UGC opportunities and community activation.

Join MetaMinds Group co-founder and CEO Sandra Helou, as she delves into how MetaMinds Group is reshaping industries with accessible and tailored immersive experiences through our Metaverse-as-a-Service (MaaS) model. Businesses need to bridge the gap between physical and digital spaces, activate the experience economy, and engage consumers of the future - we know how to achieve that.

Attending #CardanoSummit2024? Come meet the Zilliqa group and Metaminds team and learn about our vision! Max Kantelia will be on a panel discussing tokenization of RWAs. Let's connect! 

The #luxury industry is in its own ways struggling. We cannot deny this fact. Anyone you speak too will tell you that these new times we are entering require a certain strategy to succeed and not all brands have figured out how it can apply to them yet. Does anyone remember the Dolce & Gabbana 2018 scandal that shook their relationship in #china and the #asian market as a whole? It appears they are now trying to make a comeback through #food - I cover in more detail how the #italian fashion house is looking at redeeming their Asian consumer by appealing to their appetite and I mean that literally through food. Will it work? There is a 50/50 chance that it would generate hype however China’s high-end dining segment is facing a sharp decline with consumers opting for affordable alternatives and cheaper meals in major cities like #Beijing and #Shanghai. This has resulted in the closure of over 1,400 upscale restaurants between May 2023 and July 2024, including Michelin-starred venues fine dining in Shanghai has plummeted to just 0.59% of the city’s restaurants. Let me know your thoughts on the video below and whether you believe D&G have taken the right decision to re-enter the market at its current stage. FYI: I recorded this after a very long flight and a whole month of travel so excuse the minimal stutters 😂

Explore the intersection of #branding and #Web3 technologies with industry leaders. Learn how #blockchain and #decentralized platforms are reshaping brand strategies and creating new opportunities for audience #engagement and #metaverse experiences. Watch our CEO Sandra Helou, along with Kevin Kwong, Farokh Sarmad, and Roy Hui, discuss the latest trends and best practices in leveraging Web3 for brand building. Link Below: https://lnkd.in/gAnjGmYi

At TOKEN2049 in Singapore, I had the pleasure of being interviewed on FINTECH.TV to unveil my vision for how our group of ventures will create value for the global luxury industry. Essentially this is a MetaMinds Group spatial web front-end combined with a Zilliqa web3 back-end, aimed initially at the rapidly growing Gen Z and Gen Alpha consumer segment. This will become the next iteration of e-commerce for the overall luxury market estimated to have reached €1.5 trillion globally in 2023 (Bain & Company). This is a true industry wide application for blockchain and metaverse technology and I am very proud to say that we are the first to market. I am exceptionally proud of what our teams have achieved to bring these technologies together in an industrial setting. Do watch the video here: https://lnkd.in/eg2NGPkq

We're thrilled to announce our partnership with PATORO AG Cigars and #CyrusWatches #Geneva at the Luxury Innovation Summit & Awards 2024 ! The partnership aims to help luxury brands enter the #ExperienceEconomy by leveraging #spatialWeb technologies. The AR experience will allow attendees to interact with digital twins of Cyrus’s timepieces and Patoro’s cigars. If you're attending the event, be sure to look for Max Kantelia and Sandra Helou who will be there to answer your questions and provide more information about our partnership. https://lnkd.in/dVNMqnsJ

Get a glimpse of a world of beauty and #technology with Yin & Yang! This #immersive #AR experience lets you explore a virtual world created by ancient philosophy, where every corner is a canvas for your transformation. Created to resemble the perfect balance of Yin & Yang our virtual world allows for #experiences aimed for the #beauty #market. Discover the perfect foundation shade in the serene Yin sanctuary or master the art of contouring in the dynamic Yang realm as guided by AR. Unleash your creativity, promote your product and elevate your communities beauty routine like never before generating both #ROI and #UGC! At #Metaminds, we specialize in crafting innovative #XR #activations and #virtual environments. Connect with us to create unforgettable experiences that connect brands with their customers in a whole new way.

The #luxury industry needs to reassess how its user journey differentiates each #brand from not only one another but also from the mass accessible brands that are all relying on the same #ecommerce journey to complete an online purchase. As a whole, the search for products has evolved and its no longer dependent on traditional methods for acess and product knowledge, nowadays the user journey with your brand can start from multiple touchpoints/third parties such as #tiktok - #youtube - #instagram which house content created by #micro or #macro influencers with communities that engage with them on the regular or find their #content through search. This means that as a brand, in specific a luxury brand your product is no longer enough to win over sales or build a loyal following.. You need new avenues where you can connect with your fanbase, engage and incentivize and create experiences because simply put thats going to be the real luxury.. How does the #metaverse and #mixedreality play a part in all of this? If youre wondering what role #ar #ai and #vr can play in your #virtualworld click through and have a read! Would love to hear your thoughts!

Really enjoyed being on a panel yesterday moderated by fellow Aussie Roy Hui from LightLink alongside the other panelists Kevin K. from 9GAG and Memeland, Farokh Sarmad from Rug Radio, covering the topic of #brand value with #Web3 at WebX by CoinPost Inc. in #Tokyo 🇯🇵 The first day included alot of networking, discussions and answering the question “Is the #metaverse dead?” - another highlight was seeing Amarpreet Singh, MBA from EMURGO - I’ll do a recap at the end of the event for sure, and cover my thoughts regarding the sentiment and points of discussion taking place in Tokyo around the future of #web3 The exhibition hall had a lot of projects displaying their products and platforms, a couple were of interest - a #wearable that incentivizes you for movement from the popular Yuliverse team , then I saw a “breath to earn” poster with some vapes hanging around the front and figured ‘not today nicottine Satan, not today’ 😂 (mind you I do enjoy cigars and arguile but won’t give in to cigarettes or vaping) - a lot of #anime ofcourse , a product called Golfin, which got me excited because I do enjoy Golf but no one was at the booth so I’ll go back today and I’ll continue the rest later in part 2 as I make my way into day 2. A quick recap of my ending words on the panel: If you’re a #brand and you’re not looking at what #UGC can do for you, you’re missing out. Brands are no longer competing with other brands, the product nowadays isn’t enough with the rise in dupe culture and #genz and #genalpha going after experiences and incentivization - brands are now competing with micro and macro influencers who have established communities and are able to drive sales.. #luxury brands need to build communities focusing on key touch points and use cases pre and post brand interaction to ensure that they transition from being a name with a product to a lifestyle brand with experiences curated for their VIPs and community. The establishment of #virtualworlds isn’t about jumping on the hype train, it’s about differentiating your brand and having a new arena to infuse elements of #digitalassets, #gamification and use cases and functionalities to reward interaction and loyalty.. the use of #ar and #xr technology is an added bonus for UGC creation and engagement. Tell your story through the 3D Internet evolution not the stale website journey… and ofcourse contact MetaMinds Group because we actually know what we’re doing 😂