On The House Newsletter

In today's bustling restaurant industry, it's no longer just about food; it's about being a buzz generator, a social media sensation, and even a news outlet of sorts. Restaurants are like attention-hungry celebrities, forever chasing trends. But let's face it, this trend-chasing craze has pushed some dining establishments to the brink of an identity crisis. The Hype Chasers: Some restaurants have gone wild, trying to outdo each other in chasing the hottest trends. It's almost like a culinary game of one-upmanship, and in this race, the identity of the brand often takes a backseat. Imagine a classic steakhouse that suddenly decides it wants to be a vegan haven. It's like a carnivore trying to turn over a new leaf, and it isn't very clear. The Watershed Moment: Classic and iconic restaurants, like Zuma or those Michelin-starred gems, got where they are by staying true to their essence. They're the restaurants that don't need a GPS to find their way home because they never strayed. Consistency is their middle name, and that's why they have a fan base that's as reliable as their menu. The Media Outlet Paradox: Now, some restaurants seem more like media outlets, where the menu is the news, and every dish is a headline. It's almost as if the food has to be "newsworthy." But let's not forget, diners come to a restaurant for the cuisine, not for a headline unless you're offering the "World's Spiciest Burger" or "Bunless Burgers for Aliens." The Bottom Line: It's not just an identity crisis; it's a financial rollercoaster. Diving into trends unrelated to your core expertise can be costly. It's like going on a shopping spree for clothes you'll never wear again. Sure, you may turn heads, but your wallet might suffer from shock. Striking a Balance: Don't get us wrong; there's nothing wrong with a bit of trendiness. But let's keep it real. You can incorporate trendy elements without turning your restaurant into a reality TV show. Striking a balance is the key to surviving in the ever-evolving culinary landscape. In a world where trends come and go faster than you can say "avocado toast," it's time for restaurants to find their balance. Be innovative, but remember your core, be the trend, and don’t chase it! After all, a restaurant's success should be measured not by how many trends it follows but by how many diners leave with smiles, full bellies, and an unforgettable dining experience.

Imagine this: a customer sends back their pasta because they're convinced it's not "al dente" enough. You know it's cooked to perfection, but hey, you put on your best "customer's always right" grin, nod, and take it back to the kitchen. A quick dunk in hot water, a sprinkle of parmesan, and bam! Suddenly, it's the most al dente pasta they've ever had. The point here isn't about blindly agreeing with every wild request; it's about creating an experience where every customer feels like they're dining in the lap of luxury. It's like performing a magic trick – turning a culinary blip into a memorable meal. In the end, it's all about that final impression. Even when they're not right, you make them feel like they are. A happy customer is the best dessert on the menu, and trust me, it doesn't need a cherry on top. So, own it, my fellow restaurateurs, and let's make every dining experience a mouthwatering memory, even when we have to pull a rabbit out of the pasta pot!

Double your customer base with these 7 Tricks ! You already have a loyal customer base that comes back to your restaurant and has a connection with your brand. So how do you introduce yourself to other customers? Expanding your community vertically by creating a space and events that your customer base doesn't want, but their friends and family do. Seems counterintuitive but if you focus on the right events and your customer base is strong, it can be a gold mine. https://lnkd.in/dBaJNj6J

Now that everyone has finished with their 2024 predictions, we would like to break the crystal ball and give you our: 2024 F&B Predictions That Will Never happen Everybody deserves some certainty in their lives, are we right?! https://lnkd.in/dYf-Gaga

🍽️💥 Hot F&B Insights: Get Ready to Challenge the Norm! 💊 "Cheat Code For Cheat Day": Can weight loss drugs like Ozempic and Wegovy truly reshape the indulgent world of F&B? Find out what this means for your next treat. 👩💼 "The Next Gen Service Staff": Is great service a relic of the past, or is it just taking on a new form? Join the debate on the evolving expectations in the industry. 👉 Ready to stir the pot and stay ahead in F&B? Discover it all in the full article – it's time to challenge the status quo! https://lnkd.in/dTtdXUQT #HospitalityTrends #FandB #StayAhead