PLG - Power League Gaming

Shopify and Roblox are creating a major buzz with their trailblazing partnership—the first-ever commerce integration within the gaming sector. Starting in 2025, creators will be able to sell products directly on Roblox, providing brands with a new and innovative way to connect with Gen Z through interactive and engaging experiences. This collaboration highlights how gaming is transforming the future of commerce. Whether you’re promoting beauty products or consumer goods, this integration presents enormous potential for both Shopify and Roblox to expand their influence and reach wider audiences. In recent years, more and more brands have joined Roblox to develop immersive virtual experiences for their target markets. These in-game environments not only resonate with players but also foster long-term brand loyalty—especially with Gen Z, the next generation of key consumers. At PLG - Power League Gaming, we’ve successfully delivered in-game experiences for brands like Samsung Electronics with the "Space Tycoon" project on Roblox, allowing players to search for treasures, compete in races, and explore mini-games, demonstrating the powerful impact of virtual worlds. Interested in tapping into these opportunities? Reach out to us at info@powerleaguegaming.com to learn how we can support your next step in this fast-growing space. #Marketing #Esports #Gaming #B2B #Roblox #Shopify #Samsung #Advertising

The recent Esports World Cup delivered spectacular results, drawing in global engagement on an unprecedented scale. With over 250 million hours of content viewed and more than 500 million viewers across multiple platforms, the event has clearly cemented its place as a worldwide sensation. The multilingual livestreams played a crucial role in expanding reach, showcasing the expertise of the EWC team. On top of that, 2 million fans experienced the excitement in person, highlighting the event’s remarkable cultural and commercial success. Major brands like Pepsi, Nestlé, Honor, Amazon, and Mentos have already seized the opportunity to enter the booming gaming space. For marketing leaders looking to tap into this rapidly growing industry, the message is clear: now is the time to act. Whether your goal is to increase brand visibility or drive sales, connecting with Gen Z—the next generation of influential consumers—can be a key driver of future success. Ready to dive into the gaming industry? Contact us at info@powerleaguegaming.com to explore how we can assist with your gaming activation or campaign. #gaming #esports #game #ewc #esportsworldcup #riyadh #marketing #genz

Increase in gaming audiences in the MENA region! The gaming audience in the Middle East has seen a significant surge, with approximately 50% of the population now actively participating in gaming. This growth is particularly pronounced among younger demographics, including Millennials and Gen Z, who are deeply immersed in gaming culture. According to a report from the UAE Ministry of Economy, the number of gaming audiences in the region was 65 million in 2021. This figure is projected to grow to over 85.7 million by 2025. The expansion is driven by increasing interest in digital entertainment, advancements in gaming technology, and a growing community of players who are passionate about gaming as a form of social interaction and entertainment. This rapid increase highlights the region's expanding role as a major player in the global gaming industry. Source: UAE Ministry Of Economy #insights #gaming #marketing #game #esports #strategy #industrynews

In the Middle East, the female gaming sector is witnessing significant growth, with countries such as the #UAE and #Saudi Arabia leading the charge. Both nations are making substantial investments in the gaming industry, actively working to create a more inclusive environment for women. A noteworthy example of this progress is the “Game Changers” campaign, an innovative initiative by PLG - Power League Gaming in partnership with KFC. This campaign was strategically designed to highlight and elevate female gamers in Saudi Arabia. By offering an exclusive platform for women, the activation not only showcased their exceptional talent and passion but also underscored the potential they bring to the gaming industry. The campaign’s objectives extended beyond gaming; it focused on fostering a supportive ecosystem where female gamers are recognized, valued, and empowered. Such initiatives represent a significant advancement in the region’s gaming landscape, demonstrating the ongoing evolution of the Middle Eastern gaming community. As more brands and organizations align with this movement, we can anticipate a surge in opportunities and events dedicated to celebrating and supporting women in gaming. The industry is poised for exponential growth, with inclusivity at the forefront, signaling a promising future for gaming in the Middle East. Reach out to us at info@powerleaguegaming.com to start discussing your first step into gaming! View full campaign case study here - https://lnkd.in/dFwhk8tU #gaming #esports #news #KFC #gamingmarketing #marketing #campaigns #strategy

🚀 Exciting Freelance Opportunity in Motion Graphics and Video Editing! 🚀 Are you passionate about creating dynamic and engaging content? Do you have a flair for motion graphics and video editing? We have an exciting freelance opportunity for you! We are looking for talented individuals with experience in motion graphics and video editing to join our team on a freelance basis. If you have a background in creating gaming content or a strong interest in gaming, that’s a huge plus! What we’re looking for: 🎮 Proficiency in motion graphics and video editing software (e.g., After Effects, Premiere Pro, Final Cut Pro) 🎮 Experience in creating high-quality, engaging content 🎮 Strong storytelling skills and attention to detail 🎮 Ability to work independently and meet deadlines 🎮 Passion for gaming and understanding of gaming culture (preferred) Got what it takes? Send an email to west@powerleaguegaming.com

Creators Doing More 🔥 This Week in Esports/Gaming 🔥 7.15-7.21, 2024 🏆Top Three🏆 - House of Highlights Creator League announced - ibai broke more Twitch records - Manchester City Football Club dives deeper in gaming 🤝 Partnerships 🤝 - American Honda Motor Company, Inc. x Twitch - Alpine Esports x G2 Esports - XSET x Top Tier Authentics 💸Finance + M&A💸 - Grand Games raised a $3M pre-seed round - Enthusiast Gaming secured a $20M loan - Dynasty Gaming & Media acquired Lets Play Live Media Ltd. - Muller & Phipps Middle East acquired PLG - Power League Gaming - dusk raised an $8M round - Soccerverse raised £2.5M - Blue Scarab Entertainment raised a $7M seed round - Legendary Gaming Group acquired Team Singularity - Echo Chunk AI raised a $1.4M pre-seed round 🏢Workforce🏢 - Mariana Chucri, MBA (VP, Finance) → Sandsoft - Rema Vasan appointed Head of North America Business Marketing & Global Gaming Marketing at TikTok - Holly Barbacovi (CPO), John Hight (President) → Wizards of the Coast - Maggie Clayton (Head of Games) → Kickstarter - Louise Gaynor (Head of Gaming) → Fifty - Devan Brennan 🔜 Gamescom promoted to Sr. Management Consultant - Game Dev & Publishing Strategy at Newzoo 🆕New Stuff 🆕 - Valve corporation released new tournament rules for CS2 esports - Apple approved first PC emulator on iOS Follow #MoreMark for more #Business recaps in #Gaming and #Esports!

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"The integration of AI technologies and the innovative approaches by brands are not just enhancing the gaming experience but are also redefining the broader cultural and economic landscapes of the industry," writes Mustafa Kannas, Communications Manager at PLG - Power League Gaming #gaming #ai

KFC has leveled up its “Play KFC” platform with a catchy campaign called “The Original Gamechangers” created by TBWA\Raad in collaboration with the Saudi Esports Federation (SEF), featuring female gamers Shahad Alabih (@shahadalabih), Meshael (@meshaelm), and Juju (@btrfly3) This one's worth a watch! #KFC #Campaign #TheWork #Empowerment #Diversity #Inclusion #FemaleGamers #Esports Credits: TBWA\Raad, Good People, Hearts & Science, PLG - Power League Gaming

PLG wishes everyone a joyous and blessed Eid al-Adha!🌙