SOCIALEYEZ

Agility & Adaptability in Creative Leadership ... In today’s fast-paced #digital landscape, where trends can shift overnight, creative leaders must embrace agility and #adaptability to thrive. The days of rigid structures are long gone, replaced by real-time content and ever-evolving projects. Ambreen Kazi, Our Creative Director, perfectly captures this sentiment: “Creative leaders today are facilitators, not just decision-makers. We empower our teams to co-create, brainstorm, and explore unconventional ideas, driving a dynamic and agile process.” Here are some things creative leaders should keep in mind : 1) Speed + Quality: #Agile methodologies now shape the creative process, ensuring we maintain quality even as we work at lightning speed. 2) Collaboration > Hierarchy: Modern #creativeleadership is about creating a space where diverse teams openly communicate and take ownership of their ideas. 3) Leading with Flexibility: To stay ahead, creative leaders must pivot quickly and guide their teams through change with confidence. What’s your take on this new era of creative leadership? 👇 #AgileMindset #DigitalMarketing #MediaIndustry

Understanding the KSA Social Media Landscape... 📈 1) Social Media Usage is Booming: 🚀 55% of Saudi residents report spending more time on social media than last year. This is a golden opportunity for brands to engage and connect with their audience. 2) Top Platforms: Instagram and TikTok are leading among Gen Z, understanding these preferences can guide targeted marketing efforts. 3) Increase in ad engagement 40% of Saudi residents engage with social media ads over traditional websites, highlighting its marketing power, while 55% are spending more time on these social platforms, increasing overall engagement. 4) News Consumption Shift: 55% of residents now prefer social networks for news over television. This shift highlights the importance of creating timely, informative content that resonates with your audience. 5) Brand Preference Insights: Top brands on platforms like Instagram and TikTok include Amazon, Noon, and Visa. Understanding which brands are gaining traction can help inform competitive strategies. At SOCIALEYEZ Insight leads our value proposition, followed by Strategy and Creativity. As we drive our thinking based on true research and audience mindset, we deliver strategies that have true influential impact. Source: YouGov KSA Social Media Landscape Report June/2024 #KSA #SocialMedia #MarketingStrategy #DigitalTransformation #YouGov

Proud to have been a gold sponsor at WETEX! 🏅 Thank you, WETEX, for giving us the platform to connect, showcase our work, and highlight the importance of sustainability, energy, and ESG. Grateful to our team and everyone who visited us. Here’s to future collaborations and a more sustainable tomorrow! #SOCIALEYEZ #WETEX2024 #CreateNoMatterWhat

WETEX 2024 wrapped up! The SOCIALEYEZ team captured the energy and sparked key conversations throughout the event. #SOCIALEYEZ #WETEX2024 #CreateNoMatterWhat

Wherever we go, the fun follows👀 As gold sponsors at #WETEX, we're building bridges that last a lifetime. Here's a few shots right from the action! #SOCIALEYEZ #WETEX2024 #CreateNoMatterWhat

Heena Mak, Group Head of Strategy at SOCIALEYEZ, took the stage at WETEX 2024 to shine light on ‘Leading With ESG.’ 🌍 Sustainability and ESG need more than actions only—they need stories that inspire change. Together with our partners, we’re crafting compelling narratives that drive impact and transform the future. #WETEX2024 #SOCIALEYEZ #CreateNoMatterWhat

Step into the creative process with SOCIALEYEZ as we take you behind the scenes of our WETEX podcast. 🎙️ Watch our team and clients collaborate, strategise, and dive deep into the critical conversations shaping sustainability and innovation. This is where ideas spark action. #SOCIALEYEZ #WETEX2024 #CreateNoMatterWhat

What's more important? What we stand for? Or the story we tell about it? Leading with ESG explored how these principles drive meaningful change. The core takeaway? It all comes down to three essential pillars: 🌱 Making a Positive Impact ⚖ Acting with Ethical Responsibility 🎯 Being guided by Strong Leadership Thank you, SOCIALEYEZ, for providing me with a brilliant platform at WETEX to share insights that are close to my heart. #ESG #WETEX2024 #CreateNoMatterWhat #SOCIALEYEZ

The SOCIALEYEZ team is live on the ground at WETEX 2024 🌐 We’re here building connections, driving impactful conversations, and capturing what matters. Come by our booth and say hello - we’re waiting to meet you! #SOCIALEYEZ #WETEX2024 #CreateNoMatterWhat

WETEX 2024 is here, and so are we! Our stand is live and we’re ready to get those sparks of innovation, creativity, and productive dialogue flying. Pass by and join the experience. #SOCIALEYEZ #WETEX2024 #CreateNoMatterWhat