sumea social

Here is how you actually build your personal brand: 1/ Ideate Think about what you want to be known for. Reflect on your achievements, insights, and unique experiences. Create content that supports that version of you, while helping others. 2/ Experiment Try different post formats and see what sticks. Maybe your audience likes short-form content, or maybe they like visuals. You won’t know until you try. 3/ Scale Now that you know what works for you — double down. This is when you start to see the real impact of your content and people follow you for your unique perspectives. This is how you build a personal brand. ** Repost ♻️ so we can have more leaders sharing their insights!

I’ve been getting so many questions about how to get into the The Secret Society this week. From influencers, individuals, and businesses alike. Yesterday, I sat down with their team, and they shared some wild stories. People are so eager to join that they even show up at their office door. In full makeup! (Yep, that's a true story. And no, that’s not the way in 😉) Stay tuned, as ’ll be sharing some 'secrets' from how to actually get in, to what being a member is like.

𝗦𝗮𝘂𝗱𝗶 𝗔𝗿𝗮𝗯𝗶𝗮, 𝗨𝗔𝗘, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝗼𝗳 𝗮 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 I recently returned from an inspiring trip to Dubai, Abu Dhabi, and Saudi Arabia, where I had the pleasure of reconnecting with good friends and meeting fellow IMD alumni and peers in the legal industry. The hospitality, helpfulness, and openness of the IMD alumni were truly remarkable, leading to many enriching dialogues. This experience underscored the power of a strong network. Key Takeaways from My Visit: 𝙎𝙖𝙪𝙙𝙞 𝘼𝙧𝙖𝙗𝙞𝙖 𝙞𝙨 𝙤𝙣 𝙩𝙝𝙚 𝙈𝙤𝙫𝙚 #Vision2030 has significantly accelerated the Saudi economy. The progress and diversification beyond oil are impressive. Saudi Arabia is advancing rapidly and is far more progressive than often portrayed in Danish media. 𝙐𝘼𝙀 𝙞𝙨 𝙉𝙤𝙩 𝙊𝙣𝙚-𝙎𝙞𝙯𝙚-𝙁𝙞𝙩𝙨-𝘼𝙡𝙡 Each emirate has its unique character. Sharjah is more traditional, Dubai is a bustling international metropolis reminiscent of Las Vegas (minus the gambling), and Abu Dhabi offers a tranquil and relaxed atmosphere. 𝙏𝙝𝙚 𝙋𝙚𝙤𝙥𝙡𝙚 Both Saudis and Emiratis are proud and welcoming. Everywhere I went, people were friendly and open. A memorable moment was when I landed in #Riyadh, and a local man warmly greeted me, expressing his hope to see more tourists in the future. There are a lot of people and accounts on LinkedIn offering insights on the GCC. For different perspectives, the following profiles could be somewhere to start:  His Highness HH Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Mohammed AlQahtani, Catherine Granger, Corina Goetz, Justin McGuire, Svenja Maltzahn. #Dubai #KSA #AbuDhabi #Emirates #UAE

The secret to career success lies in remembering the names of people you meet, says Svenja Maltzahn, founder of sumea social. She explains that using someone’s name makes them feel seen and valued, leaving a lasting positive impression. What strategies do you use to remember names? Share your tips below.

Dubai influencers are living the dream 👀 Free meals, beach clubs, luxury hotels, even getting their AC cleaned... all for free. How? It’s all through the The Secret Society. An app that connects micro-influencers and individuals with businesses that offer free services in exchange for Instagram content. Everyone wins. Businesses get authentic exposure, and creators get real value. So, the next time you see influencers posting about the same spot over and over, remember: they’re not just living it up. They're on a job.

Can you remember names easily? Most people don’t. And that’s exactly why it’s so impactful. When you remember someone’s name, you make them feel seen and valued. It’s one of those small, simple actions that creates lasting impressions. The best career hacks are often the simplest ones. Start with names – you’ll be surprised how far it will take you. 💙

I've sent a millionaire a message on LinkedIn. And he immediately responded. 'Mastermind' groups are becoming increasingly popular. But in my view, you don’t need to pay $20,000 to build your network. In case you don’t know what a mastermind is: It’s a circle of people supposed to push you forward. In some cases it may be helpful, in most cases, it’s just a pay-to-play club. Instead, by building your personal brand, you can directly connect with the people you want to learn from. PS: Yep, that's sales expert Dirk Kreuter 😎

Got something to say? That’s all you need to start your personal brand. Real opinions, unique experiences - that’s your foundation 🤍

What is marketing that doesn't feel like marketing? Meet Dough Joe - he’s getting millions of views by flipping pizzas while casually showing the Papa Johns’s logo. We don’t even know if he's officially paid to do so, but if he was, it's hard to put a price tag on this kind of reach! Well done 👏

“Sorry, what exactly is it that you do?” Is the worst question you can get as a business owner. Why? Because it means your messaging isn’t clear. If people don’t immediately understand the value you bring, unfortunately, you're missing out on opportunities. Here’s the truth: - People don’t have time to figure out what you do. - A confused audience doesn’t engage—they move on. - If your story isn’t clear & memorable, you’ll get overlooked. So ask yourself: Is your brand messaging as sharp as it needs to be? Or are you still hearing, “What is it that you do?”