The Silver Lining MEA

The Silver Lining MEA

أبحاث السوق

The Human Insights Experts

نبذة عنا

Established in 2010, The Silver Lining has 13 years of experience and a deep market understanding, making us a reliable partner for market research needs. We pride ourselves on being a specialized boutique market research agency that provides personalized attention and focuses on each project that we work on. With only 1-2 projects at a time, we ensure that each client is catered to specifically. With a primary emphasis on the Middle Eastern and African markets, our global client base shares a keen interest in these dynamic regions. Our work quality speaks for us & our strength lies in our ability to discern valuable information from irrelevant data, ensuring our clients receive the insights they need to make informed and precise business decisions.

الموقع الإلكتروني
https://www.thesilverlining.ae/
المجال المهني
أبحاث السوق
حجم الشركة
٢ - ١٠ موظفين
المقر الرئيسي
Dubai
النوع
شركة يملكها عدد قليل من الأشخاص
تم التأسيس
2010
التخصصات
Market Research، Focus Groups، Surveys، Interviews، و Costumer Observation

المواقع الجغرافية

موظفين في The Silver Lining MEA

التحديثات

  • عرض صفحة منظمة The Silver Lining MEA، رسم بياني

    ١٩٤ متابع

    Women are increasingly recognizing the importance of prioritizing their mental, emotional, and physical health, not just for themselves but for the betterment of their families, communities, and society at large. The rise of the self-care industry stands as a testament to this powerful evolution, reflecting not just a trend, but a profound cultural shift. Self-care is no longer viewed as a luxury reserved for special occasions but as a fundamental aspect of overall wellness. This newfound emphasis on self-care is deeply rooted in the empowerment of women. As women continue to break through societal barriers and shatter glass ceilings, they are also redefining what it means to care for oneself. Self-care is no longer seen as selfish but as a vital component of self-love and self-respect. Empowerment plays a crucial role in driving the growth of the self-care industry. As women become more empowered, they are more likely to invest in products, services, and experiences that enhance their well-being. This has led to a surge in demand for a wide range of self-care offerings, from skincare and beauty products to fitness classes, meditation apps, and wellness retreats, which is valued at 11 billion dollars currently. While the rise of the self-care industry presents immense opportunities, it also poses challenges. The commodification of self-care has led to an influx of products and services that may not always align with the true essence of self-care, especially with the influence of social media. In conclusion, the rise of the self-care industry is a powerful testament to the empowerment of women. As women continue to redefine societal norms and expectations, self-care serves as a powerful tool for nurturing and celebrating their strength, resilience, and individuality. This Women's Day, let's remember that self-care starts with creating a more equitable world where women have the support and resources they need to thrive. #TheSilverLining #DiscoverDisruptGrow #MarketResearch

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  • عرض صفحة منظمة The Silver Lining MEA، رسم بياني

    ١٩٤ متابع

    Neobanks are swiftly capturing the attention of the younger demographic. Often hailed as "disruptors" that are "revolutionizing the banking landscape", Himanshu N. pens his thoughts on what role they will play in the coming future and its impact in the GCC. #TheSilverLining #DiscoverDisruptGrow #MarketResearch

    What role are neobanks likely to play in the GCC's financial landscape?

    What role are neobanks likely to play in the GCC's financial landscape?

    The Silver Lining MEA في LinkedIn

  • عرض صفحة منظمة The Silver Lining MEA، رسم بياني

    ١٩٤ متابع

    For decades, Western countries have dominated the luxury goods market, but a shift is underway. The Middle East, home to a growing wealthy class, is becoming a new focal point for luxury brands. The Middle Eastern luxury goods market is currently valued at approximately $15.85 billion and is expected to double by 2030, primarily driven by the UAE and Saudi Arabia, according to a study. Recognizing this potential, many luxury brands are redirecting their attention to these affluent consumers. To succeed in this market, brands must understand the preferences, motivations, and buying behaviors of Middle Eastern luxury consumers. Cultural values play a significant role in shaping consumer behavior in the Middle East, particularly in the luxury sector. Consumers in this region prioritize tradition and exclusivity, making brands that emphasize these values more appealing. This could involve incorporating local cultural elements into product design or offering bespoke services. Examples include designing clothing lines with abayas, perfume lines with ouds, or creating special editions specific to the Middle East. Consumers also consider how well brands build relationships. Luxury brands must focus on cultivating long-term relationships, fostering loyalty and trust. This is achieved through personalized services such as personal stylists, and dedicated sales associates. They appreciate their loyalty being rewarded through exclusive invites and special privileges. Understanding these cultural nuances and preferences of Middle Eastern luxury consumers is essential for brands looking to capitalize on this growing market. Keeping in mind how much heritage impacts consumer decisions and aligning their strategies with these values and preferences, luxury brands can establish strong connections with their Middle Eastern clientele and drive growth in this lucrative market. #TheSilverLining #DiscoverDisruptGrow #MarketResearch

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  • عرض صفحة منظمة The Silver Lining MEA، رسم بياني

    ١٩٤ متابع

    Family-owned businesses are cornerstones of economies worldwide, playing a particularly vital role in the Middle East, where they account for a substantial portion of the GDP (60%) and employ over 80% of the workforce. Within these affluent families, successors inherit both a sense of responsibility and privilege, their paths often predetermined. The journey of these successors involves a unique blend of academic rigour and hands-on experience. While receiving formal education, they are simultaneously immersed in the practical aspects of family enterprises. Considering this dynamic, one might ponder its impact on the motivation of the rising generation. Are they less inclined towards personal aspirations due to their predetermined paths? Do they harbour ambitions to surpass their predecessors in advancing family enterprises? Or perhaps they seek to diverge from the family business entirely and pursue ventures of their own? Tailored services that recognize the diversity of family aspirations and the intricacies of intergenerational relationships can be instrumental. Firms that offer such services are poised to foster continuity while embracing innovation. Whether facilitating dialogue, providing financial expertise, or nurturing entrepreneurial spirit, these businesses are well-positioned to enhance the longevity and prosperity of family legacies. Through thoughtful engagement and strategic support, these firms can influence the trajectories of future generations, honouring tradition while embracing evolution. In doing so, they not only solidify their place as essential components of familial legacies but also make meaningful contributions to the ever-evolving landscape of enterprise and inheritance. #TheSilverLining #DiscoverDisruptGrow #MarketResearch

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  • عرض صفحة منظمة The Silver Lining MEA، رسم بياني

    ١٩٤ متابع

    Amidst the discourse surrounding the surge in demand for extravagant date nights and inclusive celebrations, a deeper exploration into the psychological underpinnings driving this phenomenon is warranted. The spectacle of renting out esteemed venues like the Rugby Sevens stadium or orchestrating intimate gatherings within the iconic Burj Khalifa not only underscores a paradigm shift in matrimonial customs but also offers insights into the intricate nature of consumer spending behavior. At its core, the contemporary emphasis on experiential consumption over material possessions reflects a desire to construct narratives imbued with emotional resonance. Individuals are inclined to invest in moments that transcend the ordinary, seeking to immortalize their love in grandiose gestures that resonate deeply with their sense of identity and belonging. Dubai, renowned for its magnetic allure, emerges as a captivating backdrop for such grand affairs, attracting couples from diverse cultural backgrounds seeking to etch their love story against its shimmering skyline. Yet, amidst the splendor of these celebrations, lies a psychological twist— the paradox of spending as a means of emotional fulfillment. By indulging in lavish displays of affection, individuals not only externalize their commitment but also internalize a sense of validation and belonging, reaffirming their bond through conspicuous acts of generosity. As the city continues to serve as a stage for love stories waiting to unfold, it behooves us to unravel the intricate psychology of expenditure underlying these opulent celebrations. By understanding the profound connections between spending behavior and emotional fulfillment, we can appreciate the underlying sentiment driving these grandiose affairs and celebrate the enduring power of love. 

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  • عرض صفحة منظمة The Silver Lining MEA، رسم بياني

    ١٩٤ متابع

    Delving into the psychographics of High Net Worth Individuals (HNIs) and Ultra High Net Worth Individuals (UHNWIs), a striking revelation emerges: their appetite for risk exceeds that of the average individual. This specialized cognitive makeup not only propels them towards bold ventures but also sheds light on the intricate relationship between their brain function and financial decision-making—a captivating exploration in the world of wealth and risk.   At the core of risk propensity lies increased activity in their brain's reward centre, the striatum. They also have an elevated reward sensitivity, meaning they're strongly influenced by opportunities that offer positive outcomes rather than merely avoiding negative ones. This synergy of heightened neural activity and a bias toward positive results propels them into ventures marked by audacity, constituting a fundamental element of their risk appetite.   The interplay prompts contemplation along the lines of Chicken and Egg situation: does wealth shape risk behaviour, or does behaviour drive wealth creation? The answer is cyclical. Early risk-taking behaviours can set the stage for wealth creation, and accumulated wealth, in turn, influences one's risk tolerance.   As we consider the timeless adage “greater the risk, bigger the reward”, one must consider, did the person who first said it, have the same heightened reward sensitivity?   Understanding the neural underpinnings of risk-taking among affluent individuals can inform tailored strategies in wealth management, investment, financial planning or even leisure activities.   Businesses, attuned to these cognitive dynamics, can refine their offerings to resonate with the risk appetite of this demographic. Ultimately, this exploration into the minds of HNIs and UHNWIs underscores the nuanced interplay between cognitive factors, risk, and the potential for substantial rewards. #TheSilverLining #DiscoverDisruptGrow #MarketResearch #Neuroscience

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