The Collective

What an incredible experience it was to partner with the Royal Salute team for the extravagant 62 Gun Salute launch in Dubai. The evening was full of theatre; from the grand reveal featuring traditional Royal Guards in ceremonial uniform to the immersive cigar infusion experience that allowed guests to personalize their own cigars with Royal Salute whiskey. The splendor continued with a breathtaking collaboration with Graff diamonds, while guests indulged in exclusive tastings of the 62 Gun Salute American Oak Reserve and the Original Blend. It was a privilege to work closely with the Pernod Ricard Group team to bring this unique vision to life. We are excited to continue building on this partnership and look forward to creating more show-stopping events together in the future. Jumeirah Ash Q. Pernod Ricard Kitty Turner Royal Salute Kholoud Koura The Collective GRAFF DIAMONDS LIMITED April Watson-Mena Heather Wilson Mariam Ahmed CA Shaffin Mahamood Ahmed Adel Jill Dsilva

An exceptional evening, celebrating Big Love with our MINI friends! AGMC had a blast hosting the first exclusive viewing of the All-Electric MINI Aceman and the New MINI 5-Door. #MINIAGMC #MINIDubai #MINI #BIGLOVE

Its always fun working with MINI AGMC! This time we were excited to work together on the exclusive preview of the new MINI Aceman – MINI's first all-electric concept, making its debut in Dubai. The event took place over two days at Jaipur Rugs in Alserkal Avenue, featuring intimate media sessions and exclusive viewings, giving guests a firsthand look at MINI's bold future. The collaboration between our team and MINI AGMC, as always, was seamless, and we’re incredibly proud of how this event turned out. A huge thank you to MINI AGMC for trusting us with this special project. We look forward to growing this partnership and creating more memorable experiences together! MINI AGMC Heather Wilson Ash Q. Mariam Ahmed Kitty Turner Kholoud Koura Jill Dsilva Ahmed Adel April Watson-Mena CA Shaffin Mahamood

What an honor it was to be part of the dazzling Lux 100 Year celebration at the Theatre of Digital Art in Dubai - a testament to beauty, women empowerment, and the enduring legacy of this iconic brand. Lux was the very first brand I collaborated with upon moving to Asia and joining JWT Singapore seven years ago, marking the start of a journey filled with amazing global campaigns and friendships for a lifetime. Fast forward to today, with The Carrot Collective being invited by VML to craft an immersive experience for Lux's centennial flagship event in the UAE, making this such a special full circle moment for me. It was a celebrity-studded evening featuring a unique sensorial 360° immersion, combining art and technology. This celebration was made unforgettable by the collective efforts of truly remarkable individuals. A heartfelt thank you to Tina Chikhani Nader and Xin Tong Sia from Lux for their visionary leadership; to all my dear friends at VML Singapore Hinoti Joshi, Marco Versolato, Ricardo Tronquini, Gerri Hamill and Fanny Lemasson for entrusting us with such a cool project and for the seamless partnership; and to Heather Wilson from The Collective for making the magic happen. 🙏🏽💜✨ A special shout-out to our talented team of specialists - Marian Govin, Nicole Lee, Luã Souza, Victor Nils and Seth Wright. Our achievement is a testament to the vibrant blend of cultures and expertise within The Carrot Collective, spanning Portugal, Singapore, Thailand, Brazil and the UAE, showcasing our unwavering commitment to innovation and swift execution. Here's to the beauty of collaboration and the power of diversity. #LUX100Years #EmpoweringWomen #TheCarrotCollective

Pleasure to have curated this experience for Pernod Ricard and Royal Salute. A beautiful piece created by Conrad Shawross #RoyalSalute #TimeChamber

The event was a dramatic reveal of a unique bottle designed by the British artist Conrad Shawcross. We designed an immersive experience for guests; each scene created to reflect a journey through time and the changing effect of light on the art piece. As a series of planned acts and visuals unfolded, culminating in the reveal, guests were left in awe. The experience was not just about the remarkable bottle but also about the entire journey that captivated and amazed everyone in attendance.

Loved producing an amazing event for Malfy Gin and the highlight was the Gin fountain - Great brand!