Media Manager

102.4 Mirchi a leading Radio station here in the UAE, is seeking a highly motivated Media Marketing Manager to elevate our brand presence on-air and across digital channels.

Job Overview:

This role is perfect for an innovative, media-savvy professional passionate about creating powerful brand connections and driving audience engagement. The ideal candidate will take charge of brand identity, strategic partnerships, campaign planning, and multi-channel audience engagement initiatives to increase listenership and generate revenue.

Key Responsibilities:

• Brand Strategy Development: Define and evolve the station’s brand voice, identity, and positioning to align with our audience and market trends.
• Creative management: Should be affluent with the use of Canva to create and design Social media posts, print, website & PowerPoint presentations for the station.
• Photoshoots: Develop themes and ideas for station shoots, collaborate with vendors to execute unique theme’s that stand out from competition.
• Campaign Management: Plan and execute marketing campaigns across on-air, digital, social, and on-ground platforms, including concept creation, scheduling, and post-campaign analysis.
• Partnership Development: Identify, establish, and manage strategic partnerships with brands, events, and influencers that align with the station's target audience and objectives.
• Audience Engagement: Create and implement engaging content strategies to grow and retain the station’s listener base, driving loyalty through unique and interactive experiences.
• Market Research & Insights: Conduct regular market research to understand audience preferences, competitor activities, and industry trends, using insights to guide campaign planning and branding decisions.
• Collaboration with Sales & Programming: Work closely with the sales and programming teams to develop and implement branded content, sponsorships, and integration opportunities for clients, enhancing revenue potential.
• Event Marketing: Plan and oversee station events, including on-ground activations, contests, and live broadcasts, ensuring cohesive branding and audience appeal.
• Data Analysis: Track and monitor the performance of marketing initiatives, utilizing data to optimize future campaigns and enhance ROI.

Qualifications:

- Bachelor’s degree in marketing, business, or a related field.

- 5+ years of experience in marketing, preferably within the media, radio, or entertainment industries.

- Proven track record in brand management, partnership development, and campaign execution.

- Strong understanding of digital and social media platforms, with experience in creating cross-platform campaigns.

- Excellent communication and interpersonal skills to collaborate with internal teams and external partners.

- Creative mindset with the ability to translate ideas into impactful campaigns.

- Analytical skills to interpret campaign data and optimize strategies.

Why Join Us?

At 102.4 Mirchi we believe in the power of creativity and innovation. As part of our team, you’ll have the opportunity to bring ideas to life, work with a passionate team of media professionals, and shape the future of radio marketing. Join us in creating memorable experiences for our listeners and helping brands make a lasting impact in the audio landscape.

Apply today on hr@mirchi.ae and make waves with us!