Welcome to
the shift from
Sponsor to
Storyteller™

Sponsors borrow. Storytellers belong.

Borrowing makes you visible, but forgettable. Belonging makes you integral to a community of loyal fans.

Our mission is to lead buyers and sellers in this marketplace shift by crafting storytelling campaigns that unlock the true potential of sponsorship.

Let’s find your reasons to belong.

Veteran ability.
Rookie Agility.

We were built for this.

We bring decades of big agency experience to a boutique client service model, combining the services you need with the attention you deserve – all to help you find, broker, and activate high-performing partnerships.

Data & Analytics

We start (and end) with a process called “Allied Sports DnA” that is designed to inform selection, negotiation, and performance.

Brand Strategy

We advise on why, where, and when to invest and then develop custom activation plans to ensure high-quality engagements.

Partnership Development

We provide go-to-market sales expertise to maximize partnership revenue via our extensive business network and the creation of new platforms.

Talent Marketing

We amplify athlete stories through our trusted network to unlock brand-building and partnership opportunities.

Rights Management

We leverage deep relationships and subject matter expertise to launch, manage, and optimize your investments.

Creative Design

We bring sponsorship-specific design expertise to help clients show and tell their brand story in the most visually compelling ways.

Events & Experiences

We design experiences for a diverse range of cultural events through our in-house activations arm, FAVOUR.

Premium Hospitality

We operate an award-winning practice that creates magic moments for your customers and sweats every detail in the process.

The company
we keep

Reasons to believe

“This past year has been a game changer for Cisco’s golf portfolio, thanks in large part to Allied Sports. Not only did they negotiate a multi-year extension of our USGA partnership and expand our presence with the APGA and Underrated Golf Tours, but Allied also developed our first singular platform called “Teeing Up Tomorrow” – connecting all Cisco’s investments in a unified story about our commitment to enabling a more accessible and inclusive future in golf.”

Ashley Marusak
Head of Global Sports Sponsorships
Cisco

“For the first time since opening the Amway Center in 2010, we went to market for a new naming rights partner at Orlando’s premier downtown sports and entertainment destination. We turned to Allied Sports because of their sales team’s proven ability to grow pipeline and get to decision-makers, but the agency brought so much more to the process. From the invaluable buy-side perspective of its consulting arm to the creative and analytical approach of its strategy team, Allied surrounded this opportunity like a true partner and helped us close a winning deal with the Kia Center.”

Michael Forde
Chief Sales Officer
Orlando Magic

“When I retired from pro football, I turned to the team at Allied Sports to help build my production company. Their proven success with former athletes-turned-entrepreneurs provided a strategic blueprint, while still allowing me to find my voice with a growing audience of fans. Allied is also instrumental in the commercial success of our flagship podcast, Green Light.”

Chris Long
Super Bowl Champion & Host