#Paramount made a Texas-sized impact at #SXSW. 📍 The fan-favorite Paramount+ Lodge ranked among the top activations at the festival. 😃 'Happy Face' cast & producers gave an inside look at the chilling new true crime drama. 🐝 'Yellowjackets' creators unpacked the show’s eerie, edge-of-your-seat storytelling. 🎬 Plus, Terry Minogue, EVP of Creative Marketing for Paramount Streaming, fireside chatted about the strategy of taking creative risks; John Halley, President of Paramount Advertising discussed prioritizing demonstrable outcomes in advertising during the user-centric era; Lydia Daly, EVP Audience & Marketplace Intelligence, Paramount Advertising, shared insights on Yellowstone's outsized cultural impact and its role in modern fandom; and Paramount CTO Phil Wiser shared insights around AI. Until next year, Austin! #WeAreParamount
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