Cheil Worldwide is the leading business-connected agency operating in 46 countries worldwide with around 6,500 employees. We specialize in performance-driven marketing across three core offerings - brand communications, experiential, and commerce. With our focus on enhancing business performance of our clients and brand experience of consumers, we create connected experiences that matter by forging connections between all the marketing silos, putting together creativity, data, tech, and retail. Our global network includes Cheil Worldwide, Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, and One RX.
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#AdNut: Would you get tattooed in exchange for a Whopper? Burger King Korea bets you would with their sizzling summer campaign. Tattoos, barcodes, and flame-grilled goodness—because who said fast food can't be a work of art? https://lnkd.in/e-iMsUqQ
Whopper Tattoo: Our latest Flame-Grilled Taste project for Burger King Korea. Spot the Tattoo King to get your favorite flame-inspired Whopper Tattoo printed instantly on your body with grill-shaped barcode embedded inside, and visit Burger King restaurant to win a newly upgraded Whopper. 8,000 participants, 92% recognition rate of the new Whopper, 208% sales increase. #WhopperTattoo #BurgerKing #FlameGrilled
Proud to bring home 5 Lions from #CannesLions2024 including X1 Gold, X1 Silver, X3 Bronze. Huge thanks to our client #Samsung and congrats to our teams #SamsungImpulse #TryGalaxyFoldExperience #TheArtofHack
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Day 2 of #CannesLions2024, and we have thrilling news! 🎉 Last night, #CheilSpain took the stage once again, and #TecnologíaConPropósito won a new Gold Lion at Cannes! 🏆 Huge congratulations to the entire team for this award in UX Design category for #SamsungImpulse. ✨ Fingers crossed for the rest of the days at Cannes Lions! 🤞 #CreativeExcellence #CheilWorldwide #CannesLions
At #CannesLions2024 today, Minah Kim, Director of UX, Cheil Worldwide, will be examining how having diverse viewpoints can enhance the creativity in UX design. Join the Meet-Up session today 3:30 pm on the Rooftop, The Palais. https://lnkd.in/gXJnZXAi
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Congratulations to 2024 #ClioHealth Grand winner in Innovation: “Impulse” by Cheil Spain for Samsung Electronics Spain! 🏆 Impulse analyzes and translates words into rhythmic vibrations allowing users to have an invisible and inaudible haptic assistant on their wrist, which helps to synchronize the brain with speech.
We are excited to see our works #TheArtOfHack #TryGalaxyFoldExperience #FlipPark #ThePinkGlove among Ad Age 45 campaigns to win big at Cannes Lions International Festival of Creativity as predicted by the world's top creative leaders #CannesContenders
Which campaigns will rise to the top at the Cannes Lions International Festival of Creativity next week? We asked 24 top creative leaders for their predictions, and they came back with 45 pieces of work. See them all here: https://bit.ly/45ipQ8O Good luck to all the entrants this year. And big thanks to our panel of creatives: Aaron Starkman, Adam Kerj, Amy Ferguson, Andrés Ordóñez, Bianca Guimaraes, Brent Anderson, Brian Siedband, Chaka Sobhani, Chris Beresford-Hill, Debbi Vandeven, Gabriel Schmitt, Jamie Falkowski, Javier Campopiano, Margaret Johnson, Matt Murphy, Natalie Lam, Omid Amidi, Sam Shepherd, Sean McBride, Sophia Lindholm, Saulo Rocha, Shu Hung, Tara Ford and Vida M Cornelious.
Cheil Worldwide creatives Seongphil Hwang, 刘娜(Kimmy Liu), You bin B. who are also juries at 2024 Cannes Lions International Festival of Creativity pick top #CannesContenders from APAC, and our Global CCO Malcolm Poynton shares one of our own contending work with Campaign Asia-Pacific.
#2024 #CannesContenders Cheil Worldwide Senior creatives at Cheil from South Korea, China and London choose the APAC-based campaigns that are most likely to win a Lion at Cannes. Seongphil Hwang 刘娜 Malcolm Poynton You bin B. https://lnkd.in/g6Nt7a86
2 Golds, 1 Silver, 4 Bronzes New York Festivals Advertising Awards #TheSoundOfViolence #TryGalaxyFoldExperience #VictorJaraSomos5000 #TheWaitIsOver #AllYouNeedIsARug Massive congrats Cheil Worldwide #CheilHK CHEIL CHILE McKinney #NYFA2024 The Sound of Violence: https://lnkd.in/g4k_DH-z Try Galaxy Fold Experience: https://lnkd.in/gtj7hrcP Victor Jara - Somos 5.000: https://lnkd.in/gqxfQDV8 The Wait is Over: https://lnkd.in/gack_8Z9 All You Need is a Rug: https://lnkd.in/g8UFutDG
Proud to have won six pencils at D&AD Awards. Massive congrats Cheil Spain, Cheil Worldwide Seoul, Cheil Middle East & Africa, BMB Agency #TheArtOfHack #Impulse #TryGalaxyFoldExperience #MicroMiracles #TheChat #awards #dandad24 See the award winning works ⬇ 🏆 The Art of Hack https://lnkd.in/gewgjt_Y 🏆 Samsung Impulse https://lnkd.in/gFCKErmy 🏆 Try Galaxy Fold Experience https://lnkd.in/gNk4_eRx 🏆 Samsung Micro-Miracles https://lnkd.in/gH7Dcr9T 🏆 The Chat https://lnkd.in/gjCxJac9