SBWL Digital Marketing @ WU

The deadline is approaching 🏃♂️ 🏃♂️ Attention to all WU Bachelor Students! 😊 Our Digital Marketing SBWL registration for the winter semester is approaching, do not miss out! Dive into a curriculum that blends theory with practical, data-driven insights, setting you on a path to excel in the ever-evolving digital marketing landscape. 📅 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗪𝗶𝗻𝗱𝗼𝘄: 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟵 𝘁𝗼 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮, 𝟮𝟬𝟮𝟰 🔗 Register via LPIS 🚀 𝘞𝘩𝘢𝘵’𝘴 𝘪𝘯 𝘚𝘵𝘰𝘳𝘦? • Master cutting-edge tools and business analytics. • Learn to tackle real-world marketing problems with data-driven solutions. • Network with industry experts and like-minded peers. 👩💻 𝘞𝘩𝘰 𝘚𝘩𝘰𝘶𝘭𝘥 𝘈𝘱𝘱𝘭𝘺? If you're passionate about a future in digital marketing, eager to revolutionize businesses, or looking to launch innovative startups, this program is your launchpad! 📑 How to Get Started? Check out the admission requirements and get information about what our program offers here: https://lnkd.in/dy_R3Kgn 📅 𝘏𝘰𝘸 𝘵𝘰 𝘈𝘱𝘱𝘭𝘺? 𝗦𝘁𝗲𝗽 𝟭: August 29 to September 2, 2024  Register for the course SCHRÖDER N.: “Access to SBWL: Digital Marketing” via LPIS. 𝗦𝘁𝗲𝗽 𝟮: August 30 to September 4, 2024  Complete the submission form on canvas.wu.ac.at 𝗦𝘁𝗲𝗽 𝟯: Starting September 9, 2024  We will begin informing students about their admission status. We look forward to applications from all students thinking of a future career in digital marketing! #DigitalMarketing #WU #SBWL #Education #WUVienna #BusinessAnalytics #Marketing

At WU (Vienna University of Economics and Business) this week, Barbora Piovarova and Gennaro Miele from Porsche Bank Group delivered an engaging talk about a new app.   Barbora introduced the innovative Smart Driver App, which connects with your car to track driving behaviour. The app uses an algorithm to calculate a driving score based on factors like speeding, acceleration, braking, curving, and distractions. This score directly influences the user's insurance price, offering a personalised approach to telematics insurance.   Barbora also shared insights into their digital marketing campaigns and demonstrated how to create marketing automation campaigns, sharing real-world examples from Porsche Bank's practices.   Gennaro delved into the importance of Sentiment Analysis, explaining how customer feedback from social media and online reviews helped Porsche Bank improve customer satisfaction. His analysis of customer sentiment helped to improve the app by revealing which improvements to prioritize. Gennaro highlighted successful mitigation strategies, leading to a steady increase in customer adoption each month, showcasing a growth trend.   Thank you, Barbora and Gennaro, for sharing your valuable insights with us!    #SmartDriverApp #PorscheBankAG #DigitalMarketing #WU #SBWLDigitalMarketing

Last week at WU (Vienna University of Economics and Business), we were excited to host Markus Siuda, founder and manager of Corvis GmbH, for the first talk of the semester, titled “Digital Marketing Formula.” Drawing from his personal experience, Markus shared his formula for digital success: (Value + Branding) x Performance. He explained how to create value by leveraging competitors’ USPs, maintaining focus, and maximizing customer lifetime value. He also introduced the concept of Brandsformance, which emphasizes consistent branding through strong design, trust, and ethical marketing practices. Markus concluded by emphasizing the importance of a performance-driven culture, one that excels at reaching customers and driving sustainable success. Thank you, Markus, for sharing your valuable insights with us! 🙌 #DigitalMarketing #CORVIS #WUVienna #MarketingSuccess #SBWLDigitalMarketing

🌟 Exciting Start to the Digital Marketing Lab with Goldbach Austria! October is packed with exciting events, and we’ve officially kicked off this semester’s Digital Marketing Lab in collaboration with our company partner, Goldbach Austria GmbH. A special thanks to Nicolas Konecny from Goldbach Austria GmbH, who delivered an engaging presentation introducing our students to Goldbach’s innovative products and services. The session covered key aspects such as Goldbach’s DOOH and Online Networks, how Goldbach aggregates and sells advertising inventory, and Retail Media strategies. We also introduced the case study project for our students on a hot topic, Retail Media Marketing, and we can’t wait to see the creative solutions they come up with by the end of the semester! A big thanks to the Goldbach team for this incredible collaboration. We’re excited to see where this partnership leads! #DigitalMarketingLab #WUVienna #IMSM #MCA #RetailMedia

Last week, we had a fantastic kick-off of our SBWL Digital Marketing with our new cohort of bachelor’s students starting with Prof. Dr. Nadia Abou Nabout Nadia Abou Nabout from IMSM & Assoc. Prof. Martin Reisenbichler from MCA presentations and getting together afterwards! Thank you everyone for joining 🎉 Looking forward to a great semester ahead and seeing everyone in class! 🤓 #DigitalMarketing #SBWL #SemesterKickoff #wuvienna

📣 Attention all newbies in our Digital Marketing SBWL! Join us this Wednesday, October 2nd, at 02:00 p.m. in LC.0.004 Galerie Veranstaltungsraum for our kick-off with Nadia Abou Nabout & Martin Reisenbichler and other colleagues! 🎓 This is your chance to introduce yourself, network, and learn more about the program. 🤝 Take advantage of this opportunity to kick-start your journey in digital marketing! 🥳

The deadline is approaching 🏃♂️ 🏃♂️ Attention to all WU Bachelor Students! 😊 Our Digital Marketing SBWL registration for the winter semester is approaching, do not miss out! Dive into a curriculum that blends theory with practical, data-driven insights, setting you on a path to excel in the ever-evolving digital marketing landscape. 📅 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗪𝗶𝗻𝗱𝗼𝘄: 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟵 𝘁𝗼 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮, 𝟮𝟬𝟮𝟰 🔗 Register via LPIS 🚀 𝘞𝘩𝘢𝘵’𝘴 𝘪𝘯 𝘚𝘵𝘰𝘳𝘦? • Master cutting-edge tools and business analytics. • Learn to tackle real-world marketing problems with data-driven solutions. • Network with industry experts and like-minded peers. 👩💻 𝘞𝘩𝘰 𝘚𝘩𝘰𝘶𝘭𝘥 𝘈𝘱𝘱𝘭𝘺? If you're passionate about a future in digital marketing, eager to revolutionize businesses, or looking to launch innovative startups, this program is your launchpad! 📑 How to Get Started? Check out the admission requirements and get information about what our program offers here: https://lnkd.in/dJHfpxF2 📅 𝘏𝘰𝘸 𝘵𝘰 𝘈𝘱𝘱𝘭𝘺? 𝗦𝘁𝗲𝗽 𝟭: August 29 to September 2, 2024  Register for the course SCHRÖDER N.: “Access to SBWL: Digital Marketing” via LPIS. 𝗦𝘁𝗲𝗽 𝟮: August 30 to September 4, 2024  Complete the submission form on canvas.wu.ac.at 𝗦𝘁𝗲𝗽 𝟯: Starting September 9, 2024  We will begin informing students about their admission status. We look forward to applications from all students thinking of a future career in digital marketing! #DigitalMarketing #WU #SBWL #Education #Innovation #BusinessAnalytics #MarketingStrategy 

Reminder - Attention to all WU Bachelor Students! 😊 Our Digital Marketing SBWL registration for the winter semester is approaching, do not miss out! Dive into a curriculum that blends theory with practical, data-driven insights, setting you on a path to excel in the ever-evolving digital marketing landscape. 📅 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗪𝗶𝗻𝗱𝗼𝘄: 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟵 𝘁𝗼 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮, 𝟮𝟬𝟮𝟰 🔗 Register via LPIS 🚀 𝘞𝘩𝘢𝘵’𝘴 𝘪𝘯 𝘚𝘵𝘰𝘳𝘦? • Master cutting-edge tools and business analytics. • Learn to tackle real-world marketing problems with data-driven solutions. • Network with industry experts and like-minded peers. 👩💻 𝘞𝘩𝘰 𝘚𝘩𝘰𝘶𝘭𝘥 𝘈𝘱𝘱𝘭𝘺? If you're passionate about a future in digital marketing, eager to revolutionize businesses, or looking to launch innovative startups, this program is your launchpad! 📑 How to Get Started? Check out the admission requirements and get information about what our program offers here: https://lnkd.in/dJHfpxF2 📅 𝘏𝘰𝘸 𝘵𝘰 𝘈𝘱𝘱𝘭𝘺? 𝗦𝘁𝗲𝗽 𝟭: August 29 to September 2, 2024  Register for the course SCHRÖDER N.: “Access to SBWL: Digital Marketing” via LPIS. 𝗦𝘁𝗲𝗽 𝟮: August 30 to September 4, 2024  Complete the submission form on canvas.wu.ac.at 𝗦𝘁𝗲𝗽 𝟯: Starting September 9, 2024  We will begin informing students about their admission status. We look forward to applications from all students thinking of a future career in digital marketing! #DigitalMarketing #WU #SBWL #Education #Innovation #BusinessAnalytics #MarketingStrategy 

🚨 Attention to all our bachelor students who are finishing, for those who would like to finish their thesis before this October, there is a message for you from Prof. Nadia Abou Nabout: " Hi there, It’s Nadia, the head of institute from IMSM. If you plan to write your bachelor's thesis during the summer and would like to finish before October, please let us know through Alicja Grzadziel (alicja.grzadziel@wu.ac.at). We might have some open spots for you! Nadia " Check out our past topics to get an idea of the potential topics on our website: https://lnkd.in/d8-y6pkr We're looking forward to your applications! 😊

Calling All Digital Marketing Enthusiasts! 👨🎓 👩🎓   Did you catch Ulrike Phieler's presentation on the SBWL #DigitalMarketing at the #ÖHWU SBWL Fair last week? In our SBWL through a research-driven curriculum, you'll gain a strong foundation in: #ManagementSkills: Learn to strategize, plan, and execute successful digital marketing campaigns. #AnalyticalSkills: Master the art of data-driven decision-making to optimize your marketing efforts. #TransferSkills: Develop valuable skills in communication, collaboration, and problem-solving that are applicable across all industries. But that's not all! The highlight of our program is the #DigitalMarketingLab, where you'll collaborate with an industry partner to solve real-world challenges. This hands-on experience provides invaluable exposure to the practical application of digital marketing strategies. P.S. Did you miss the presentation? Visit our website to learn more and don't hesitate to reach out if you have any questions: https://lnkd.in/dkeesvA7 #SBWLDigitalMarketing #WUVienna