AFFINITY Group

Earlier this month we touched down in London to collect our Silver IPA (Institute of Practitioners in Advertising) Effectiveness Award. (Humblebrag alert: We were the only agency to pick up a gong this year.)   Along with the trophy, we were also invited speak at the IPA Effectiveness Conference, alongside Mondelez’s Emma Jayne Paxton to tackle the rather lengthily titled topic of "The next quarter vs the next generation. How two very different advertisers go shorter, go longer...and in between."   Read how AFFINITY’s and Cadbury’s case studies show that the right approach can yield impressive outcomes, whether it’s boosting sales over 12 months, or building a platform that lasts for generations.     #IPAEffectivenessAwards #GrowthAccelerator #PotentialRealised

We're wishing our Head of Digital, Rob Mills, a happy 6 Year AFF-versary!   He's a many of many talents. The funniest person on teams, the office's best tennis player, but he's also an absolute gun at just about anything in the industry, integral part of the team and a pleasure to work with.   Looking forward to more amazing years 🥂   #PotentialRealised #GrowthAccelerator

US$27.5 billion down in a single day. Three months ago Nike’s stock took a massive hit. In this edition of OutThink, AFFINITY Group CEO Luke Brown breaks down where it all went wrong and the critical lessons for business leaders. We also explore architecture on the moon (yes, you heard us right), the power of play (and bricks) for adults, and some other great thinking. #OutThink #GrowthAccelerator #PotentialRealised 

Happy 1 Year AFF-versary to our Executive Creative Director Vaughan Townsend! Call him what you like - talented creative, Flour & Stone’s best customer, great netballer (had he taken it up earlier) - he’s an integral part of the team and a pleasure to work with. Here’s to a great year 🥂

Big news from AFFINITY … we’re importing Silver fresh from Monday night’s IPA (Institute of Practitioners in Advertising) Effectiveness Awards back home to Australia. Our latest metal will join our existing Gold, two Silvers and three Special Awards making us the only Australian company with 7 IPA Effectiveness Award wins.   We were in the company of the best of the best - large campaigns by well-known brands making sizeable brand investments: think Guinness, Mondelez, Specsavers, you get the idea. But we proved you don’t need millions to make millions. Sometimes all it takes is the humblest medium – the text message.   Congratulations to all the winners and thank you to the IPA (Institute of Practitioners in Advertising) and hardworking judges for making these the most rigorous of all effectiveness competitions.   #PotentialRealised #GrowthAccelerator #IPAEffectivenessAwards

Sometimes all you need is a simple, and well-timed, text message to drive growth. Our IPA (Institute of Practitioners in Advertising) Effectiveness Award recognised work for Concierge Car Wash is a testament to truly strategic marketing - and the beauty of resourcefulness. More gratifying than winning an award, we made a business-saving difference to our client. For a tiny investment, we added millions in revenue to a business on the brink. We delivered more than survival; we delivered growth in the toughest of circumstances. Click the link to view the full case study in comments below.   #PotentialRealised #GrowthAccelerator #IPAEffectivenessAwards

Are you prepared for Australia’s Privacy Reforms as a business leader? The impact on your business can be minimised, but only if you start preparing now.   Sign-up to our newsletter and download our white-paper, written in partnership with Clint Fillipou, Principal Partner, Anisimoff Legal. A quick, four page, strategic guide outlining how to gain strategic business advantage and avoiding the last-minute panic seen with GDPR. Link below.   #GrowthAccelerator #PrivacyReform #CustomerDatabase

We’re jetting off to London next week for the IPA (Institute of Practitioners in Advertising) Effectiveness Awards. The grandaddy of all effectiveness competitions, we’re bursting with anticipation to see which colour metal we’re bringing back through customs.   Chuffed to be alongside some of the best in the business including: adam&eveDDB, Lucky Generals, and VCCP with brands McDonald's, Tesco, Cadbury UK, Specsavers and Nurofen – pretty legendary stuff.   Thanks to all at the IPA (Institute of Practitioners in Advertising) for running one of the toughest arenas for effectiveness, and of course the extensive team of judges who put each and every one of the 79 case studies under the microscope.   #PotentialRealised #GrowthAccelerator #IPAEffectivenessAwards

Marking 730 days of Paul Fitzgerald’s sparkling strategic thinking and design AFFINITY Group. A ridiculously talented all-rounder – we know no problem is unsolvable in your hands. And so, so proud of how you’ve brought our brand to life this year. Thanks for always digging in to make things work when it matters.   #PotentialRealised #GrowthAccelerator #PersonalGrowth

OutThink 23 is out - read about how Google’s ad-tech trial could change everything, selling sunlight and Johnny Ive’s button. We also share our new campaign for UTS Business School: "This is your business”. Designed to provoke, it’s already producing growth. #PotentialRealised #GrowthAccelerator #OutThink