AgUnity

For the past 30 years, the world has raced ahead with technology—simplifying our lives in ways we now take for granted. But millions of smallholder farmers have been left behind while many of us have moved forward. These farmers don’t need luxury tech; they need basic tools to connect with buyers, access seeds, and track their transactions. They represent 3 billion people and produce 75% of the world’s food, yet their challenges have been largely ignored. At AgUnity, we’re changing that. For the past eight years, we’ve partnered with smallholder farmers, listening to what they need and developing simple, effective digital solutions that truly make a difference. Our mission is clear: No one should be left behind in the race for progress. Check out the video to see how AgUnity is bridging this gap and creating real opportunities for the farmers who feed the world. 🌐 https://lnkd.in/gF4ABa_E #AgUnity #SmallholderFarmers #DigitalInclusion #AgTech #NoOneLeftBehind

🇬🇭 From the fields of vegetables in Kenya to shea nuts in Ghana, AgUnity is proud to support inspiring agripreneurs like Abdul Salam Saani. Through Wuntira Agribusiness Ventures (WAV) and the Wuntira Agri Foundation, Abdul is transforming the livelihoods of smallholder farmers by improving market access, building capacity, and promoting sustainable practices. “A Vision Born from Personal Experience” highlights Abdul’s dedication to creating a fair and thriving smallholder agriculture ecosystem inspired by the challenges his grandmother and aunt faced. As a proud #BCorp, AgUnity is dedicated to leveraging our suite of digital tools to support leaders like Abdul in driving positive change. It’s only the start, but by sharing these stories and supporting agri leaders, we take one step closer to achieving the mission and vision of many—a fair and thriving smallholder agriculture ecosystem. Read the full story in our latest LinkedIn article below. #AgUnity #WAV #WuntiraAgriFoundation #Ghana #Agripreneurship ↴ For more information on digitizing agriculture in Ghana, contact KWESI FOLSON, AgUnity’s Country Manager.

In the lush landscapes of western Kenya, fields of African indigenous vegetables like spicy amaranth and slimy jute mallow flourish under the care of dedicated women farmers. These vegetables are more than just crops; they are vital sources of nutrition and income for local communities. Yet, the journey from farm to table has not always been smooth for these smallholder farmers. 🎥 “The Vegetable Connection” is a 25-minute documentary that tells the story of these Kenyan women using AgUnity’s blockchain-based smartphone application to buy and sell their vegetables more effectively. Award-winning filmmaker Bethany Teague captures the essence of African agricultural ingenuity and innovation in this documentary, which was guided by Virginia Tech researchers Dr. Jessica Agnew and Dr. Ralph Hall, Egerton University lecturer joseph mwangi, and AgUnity’s Program Director Nurvitria Mumpuniarti. Using a human-centered design approach, Virginia Tech, Egerton University, and AgUnity collaborated to adapt AgUnity’s technology to support food security through the sale of African indigenous vegetables (AIVs). Through a LASER PULSE research award funded by USAID, Agnew, Hall, and Mwangi researched the pain points in the AIV value chain and the opportunities for blockchain to tackle issues of trust and transparency. We invite you to watch “The Vegetable Connection” to gain deeper insights into how innovative technology empowers women farmers, enhances food security, and promotes sustainable agriculture. #TheVegetableConnection #WomenInAgriculture #FoodSecurity #Kenya

Last month on #ABSinsights, we had a focus on Agriculture, exploring how technology can be used to overcome agricultural challenges in Africa. We discovered four different agritech solutions being offered by Aerobotics, AgUnity, ColdHubs Limited and Farmerline Group that address challenges across the #agricultural value chain. Read this #ABSinsights Article to find out how #agritech is playing a pivotal role in transforming Africa’s agricultural value chain.

Very lucky to connect with Archawat Chareonsilp (Ohm) & Amarit C. (Aim) of Aim Ventures last week in Bangkok. As we look to expand into new markets on the back of #EUDR, they were able to share insights into Thai business culture, surviving the corporate environment, expectations on raising capital. Experienced, impressive operators, and warm people to boot 💯 @ AgUnity

Wonderful meeting with Khun Suleeporn at the The Chaipattana Foundation, learning how they are driving positive impact with farmers across Thailand 🇹🇭 With about 16M people involved in agriculture, the second-largest exporter of rice and largest exporter of rubber, agriculture continues to be a key driver of Thailand's economy.

Come join us for this webinar! ✨ next: 29th oct 2024 and I will be sharing some on-field experiences that’s integrative of AgUnity innovation loop 🌱. Register Here: 🔗 https://lnkd.in/giaebNqJ

🌱 Happy Monday, AgUnity community. As we kick off the week, we’re excited to continue sharing our journey toward transforming agriculture in emerging markets. This isn’t just the start of another week—it’s the beginning of a series in which we’ll explore how empowering cooperatives, traders, commodity buyers, and smallholder farmers drive systemic change across agricultural value chains. At AgUnity, our mission goes beyond technology. We’re addressing a broken system by removing trade barriers, eliminating exploitative intermediaries, and connecting farmers directly with buyers who care. By leveraging our digital solutions, farmers gain real-time market insights, enabling them to meet market demands and negotiate fair prices. This transparency bridges the gap between supply and demand, fostering sustainable trade that benefits farmers and buyers. ↴ What’s Ahead and Why It Matters: 💠 Digital Transformation & Innovation: Our tools—AgUnity Data Farm, Co-op Manager, Field Apps, and Cropslist—enhance cooperative management, increase efficiency, expand market access, and ensure compliance with global regulations like #EUDR and #CS3D, helping cooperatives and unions prepare for global demands. 💠 Systemic Change & Ecosystem Building: By equipping cooperatives and farmers with tools for data management, traceability, and market readiness, we’re creating a transparent and equitable agricultural ecosystem. This enables companies sourcing from emerging markets to ensure sustainable, compliant sourcing while supporting vital communities. 💠 Empowerment & Inclusivity: We’re empowering farmers with direct market access and real-time insights, allowing them to produce what the market needs and negotiate fair prices. We aim to connect farmers with ethical buyers to foster sustainable trade. As November approaches, we’ll explore these topics further, setting the stage for a future where every smallholder farmer is integral to the global agricultural ecosystem. Here’s to a month of innovation, collaboration, and impactful change. #DigitalAgriculture #BeyondCompliance #TechForGood Ready to take the first step toward a sustainable and compliant future? Visit www.agunity.com/solutions to learn more.

📢 EUDR Enforcement Delay: Urgent Procedure Approved Today, the European Parliament approved the urgent procedure for the 12-month delay in enforcing the EU Deforestation Regulation (EUDR). While the official debate and vote on the proposal are still pending, the common sentiment is that the delay will be accepted, especially with the Council’s approval already in place. Although the European Commission’s proposal to delay enforcement came as a surprise a few weeks ago, many had already anticipated it through circulating rumours. Now, it’s crucial that we use the additional time wisely. There is still a great deal of work ahead for businesses, policymakers, and producers to ensure readiness. Let’s work together to make sure everyone is prepared for the new deadlines, assuming the Parliament will approve the delay in a few weeks. The link 🔗 to the voting results: https://lnkd.in/dcGSF__9 [Initial post adjusted for clarity, thanks for notifying Gert van der Bijl] #EUDR #deforestation #EuropeanParliament #sustainability #supplychain #coffeetrade #compliance #traceability #climateaction

Exciting days ahead! I’ll be in Brussels and the Netherlands this week to engage with key stakeholders around the digital transformation of smallholder value chains for traceability and transparency, especially in light of the EU Deforestation Regulation (#EUDR). At AgUnity we are focusing on supporting cooperatives and unions with the data required to ensure compliance and sustain their access to European markets. I’ll as well be meeting with commodity traders/buyers to discuss how they can support smallholder farmers in providing the critical data needed for EUDR and beyond. There’s a growing demand for transparency, and ensuring that data flows smoothly from the farm level is essential to meeting these new market requirements. If you’re working on EUDR, supply chain digitisation, or related initiatives and are in Brussels or the Netherlands, feel free to reach out – I’d be happy to connect and explore potential collaborations. #sustainability #smallholderfarming #ethicaltrade #supplychain #deforestation