Amplifir - Performance Digital Marketing Agency

🚀 The 60-Second Digital Marketing Edge: Your ad budget is shrinking—here’s how to get better results with less spend. Ad costs are rising, and competition is tougher than ever. The secret to maximising ROI? First-party data and AI-driven audience insights. Platforms like Meta and Google prioritise advertisers who feed them quality data. Build first-party data lists using lead magnets, quizzes, and email signups. Then, use AI-powered predictive audiences to find lookalikes with high conversion potential—this cuts wasted spend. 🔥 Review your ad strategy. Are you relying too much on broad targeting, or are you training the algorithm with quality data? #Amplifir #DigitalMarketing #PPC #Martech #FirstPartyData

🚀 The 60-Second Digital Marketing Edge: Your best-performing keywords are actually costing you money—here’s why. High-traffic keywords look great on paper, but if they don’t convert, they’re just an expensive flex. The best PPC campaigns balance volume and user intent. Use search term reports in Google Ads to find high-cost, low-conversion keywords. Cut the dead weight and double down on high-intent, long-tail keywords that drive actual sales. 🔥 Check your cost per conversion vs. cost per click. If you’re paying for irrelevant traffic, it’s time to optimise your keyword strategy. #DigitalMarketing #PPC #GoogleAds #ConversionOptimisation #Keywords #PaidSearch #Amplifir

🚀 The 60-Second Digital Marketing Edge: Meta just changed its algorithm… here’s how to beat it! Organic reach on Facebook and Instagram is down, but engagement is up—if you play the game right. The algorithm now prioritises original content, Reels, and meaningful interactions over generic posts. Stop posting links that drive traffic away. Instead, create short-form video content with strong hooks in the first 3 seconds. Encourage comments and shares to boost visibility. 🔥 Check your last five posts. Are they optimised for engagement, or are they being ignored by the algorithm? If so, it's time to adapt. #DigitalMarketing #SocialMedia #MetaAlgorithm #ContentStrategy #Amplifir

🔥 The 60-Second Digital Marketing Edge: Why is your retargeting failing? You’re making this mistake… Most brands spam past visitors with the same generic ads. That’s lazy marketing. Modern consumers expect personalisation, not repetition. Use dynamic retargeting to serve customised ads based on what users viewed. If they abandoned a product, show them a discount. If they read a blog, offer a relevant lead magnet. 🔥 Check your retargeting campaigns. Are you showing the same ad to everyone? If so, segment smarter and test dynamic content. #DigitalMarketing #Retargeting #Personalisation #PPC #Amplifir

🎯 The 60-Second Digital Marketing Edge: Your ad is perfect… so why isn’t it converting? The best ad in the world won’t work if your landing page sucks. Studies show that 80% of ad-driven visitors bounce due to slow load times, poor UX, or unclear messaging. Match your ad copy to your landing page. If your ad promises "50% off," but the landing page buries the offer, you’ve lost the customer. Keep it consistent, fast, and distraction-free. 🔥 Click on your own ads today. Does your landing page deliver on the promise, or are you making users work too hard? #DigitalMarketing #ConversionOptimisation #LandingPages #PPC #Amplifir

Great article on Memory Mix Modelling, Marketers Must Understand The Memory Mix To Generate Successful Memories. (& Sales!) There are four types of memory: 💪 Working Memory, which we use for remembering in micro-short periods to perform easy, routine tasks. 📺 Episodic Memory: these are the long-term memories that we have of past time, events or recollections, and these memories are most easily recalled when they are associated with present cues or feelings. 🧠 Semantic Memory, which helps us to remember language or a list of facts. 📆Prospective memory, which helps us to remember the productive things we’re planning to do, such as events, dates, appointments or tasks.

🚀 The 60-Second Digital Marketing Edge Your website is losing conversions—here’s why (and how to fix it). 70% of users abandon a site due to slow load times. Google’s Core Web Vitals now directly impact rankings and ad performance. If your site isn’t optimised, you’re paying more for less. Use Google PageSpeed Insights to check your site speed. Prioritise lazy loading, image compression, and minimising third-party scripts to improve performance. 🔥 Run a speed test today. If your mobile load time is over 3 seconds, you’re bleeding traffic and conversions. #DigitalMarketing #WebDev #SEO #CoreWebVitals

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At Amplifir - Performance Digital Marketing Agency, we don't really talk too much about the fantastic work that our team does for our clients; we prefer to let our work speak for itself. But it's humbling when our clients speak for us. 🤗 Thank you to the amazing Vinh Giang and team. The Amplifir Team love working with you! Thank you for the kind words. Vinh is a global superstar, an award-winning entrepreneur, keynote speaker, and communication coach. Vinh has 2.1 million followers on TikTok and, in total, over 15 million global followers across all digital channels. Amplifir is proudly an independent Performance Digital Marketing Agency. Headquartered in Melbourne, Australia, Amplifir also operates in the United Kingdom and manages media in over 20 countries around the world. Amplifir is the antithesis of your typical marketing agency. www.amplifir.com.au #VinhGiang #DigitalMarketing #Marketing #MarketingAgency #GlobalMarketing #PPC  #Communication  #marketing  #MarketingAgency  #GrowthMarketing #Results #Growth #Amplifir #SEO #PPC #Social #socialmedia #SocialMediamarketing #webdevelopment #clients Andrew B. David Christie GAICD Amanda Bidese Raelee O Brien Andrew Sleeth Annabel Luketic Zach Crowley Adrian Epifano Artemis Sopikiotis Michael White AliteProjects Abhishek Mehta Jeetesh Gajjar Deep Yadav Ben Foo https://lnkd.in/eCZTPKPP

When Amplifir goes shopping… 🍷🛒 We take our clients seriously, especially when it comes in a bottle! Rochford Wines #Amplifir #RochfordWines #YarraValley #DigitalMarkerting #WineShopping