AQA Worldwide

Here’s wishing you endless wealth, health, and happiness this Diwali and beyond. . . #happydiwali #diwali2024 #aqaworldwide #advertising #quotient #amplified

YouTube, launched in 2005 by Chad Hurley, Steve Chen, and Jawed Karim, started in a small office above a pizzeria in San Mateo, California. Its first video, “Me at the Zoo,” kicked off a revolution in online content. By the end of 2005, YouTube had 20 million daily users and over 25 million videos, changing how we consume media. In 2006, Google bought YouTube for $1.65 billion, fueling its explosive growth. By then, YouTube was already seeing 100 million daily views. Today, with 2.5 billion monthly users and over 500 hours of content uploaded every minute, YouTube is a media giant. It’s no longer just for sharing videos—creators build empires, businesses thrive, and YouTube Premium has over 100 million subscribers. In 2023, YouTube generated $31.5 billion in ad revenue, proving it’s a cornerstone of digital marketing and the creator economy. But here’s the question: Would YouTube be this big without Google’s help? 🤔 - - - - - #youtube #socialmedia #digitalmarketing #contentcreation #onlinebusiness #creatoreconomy #google #videomarketing #onlinemarketing

1) Build Your Marketing Engine: Engage quickly with short-form content on platforms like Instagram and Twitter. Then, establish authority with in-depth blog posts and podcasts. Repurpose your best long-form content across channels to maximize reach. Finally, use all forms of content to direct traffic to your sales pages. 2) Optimize Key Metrics: Keep an eye on: - CPC: A rising cost per click signals your ad copy might not be engaging enough. - CTR: Low click-through rates? Your ads may not be compelling or well-targeted. - Conversion Rate: Not seeing conversions? It’s time to tweak your calls-to-action and landing page experience. - ROAS: If your return on ad spend is low, your ads aren’t effectively turning interest into revenue. 3) Fix Closing & Objection Handling Techniques - Train sales representatives on advanced closing techniques and objection handling to better prepare them for common hurdles in the sales process. - Implement role-playing scenarios in training sessions to give sales teams practical experience with typical customer objections. 4) Redefine Brand Positioning: Update your brand message to resonate more with your target audience, overhaul your visual identity to refresh public perception, increase customer engagement to build loyalty, and seek strategic partnerships to enhance your reach and prestige. #SalesStrategy #BrandIdentity #CustomerEngagement #SocialMediaMarketing #LeadGeneration #ConversionOptimization #SalesTechniques

AI RALLY: BUBBLE OR NOT? In this chart from Bank of America you can see how far magnificent 7 went in the last four years. Looking at the past, sometimes rallies like this led to massive corrections. Will this time be different? Source Here: Bank of America #marketing #ai #airally #aimarketing #aibubble #firstmovers

Save this for later ❤️ #instagram #instagramtools #freetools #paidtools #instatools #instastories #instareels #instavideos

Zomato's creative creative twist twist on their buy one get one offer by repeating every word in their print ad is definitely standing out. #zomato #buyonegetonefree #offer #creative #copy #standout #ad #advertising #adcampaign #marketing #socialmedia

Personal branding is more important than talent these days. Check out these 6 steps to overcome your personal branding struggles: 1) Who am I? Understand your personality, passion, and abilities. Think of how Steve Jobs’ unique style and vision shaped Apple. 2) What do I do? Combine your skills and knowledge with your mission. Like Elon Musk’s expertise in engineering and vision for the future. 3) What do I sell? Focus on the benefits you provide: save time, save money, build relationships, and gain social validation. Just like how Netflix sells convenience and entertainment. 4) Who is my audience? Identify your target: consumers, companies, or others. Know your audience like Nike knows athletes. 5) Why choose me? Highlight your past performances, network, quick delivery, and cost-effectiveness. Similar to how Amazon excels in fast delivery and customer service. 6) How do I promote myself? Use both offline (events, magazines) and online (social media, podcasts) channels. Think about how Coca-Cola’s marketing strategy spans both worlds. #brandenthusiast #marketingideas #marketingdigital #advertising #branding #business #visionforthefuture #socialmedia #personalbranding

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. Undoubtedly, it will be a pivotal moment in the history of digital advertising. #cookies #digitaladvertising #performancemarketing #chrome #mediabuying

Brand values are the fundamental beliefs and guiding principles that shape a brand’s identity, behavior, and decision-making processes. They’re the heart and soul of what we stand for, driving every action and decision we make. 💖✨ #BrandValues #CoreBeliefs #GuidingPrinciples #BrandIdentity

Marketing comes down to: 80% psychology and 20% technology The reality is algorithms follow human behaviour. That is literally why they were created... To be the link between creators and consumers. Remember this post and start implementing the insights from it Found this helpful? Share it with a friend or in stories . . . #marketing #branding #socialmediamarketing #digitalmarketing