Arthur St Digital

When our agency started out it was just Matt. Then Brody came along. Last week we said farewell to our OG team member. Brody, it’s been incredible to be a part of your journey and seeing you grow professionally and personally. We’re so excited for your next chapter and we couldn’t be more thankful for the impact you’ve had over the years 🫶 See you around!

Our Director Matt Cowdell recently shared his story and everything Arthur St in a sit down with Reyan Fernando. Give it a watch!

Maximise clicks helps you gather important data when you’re just starting out on Google Ads. Without any initial data, your new account won’t know who to show your ads to. Start with maximise clicks to get the ball rolling, then switch over to maximise conversions. But when do you make the switch? It’s best to wait until you have generated some conversions whilst on the maximise clicks objective. In our experience we find max conversions does better when there is an existing history of conversions in the account. How many conversions? It really depends on the market you’re in, so there’s no one size fits all! A general rule of thumb, aim for 15 conversions within a 30 day period and make sure your ads aren’t still in the learning phase before making the switch. Questions? Comment below 👇

Social media platforms are becoming the new search engines 🔍 More and more users are turning to these platforms to find businesses, products, and answers. That’s why optimising your content for SEO on social is now a MUST. It ensures your posts are discoverable, relevant, and reach the right audience. So make sure you’re practicing SEO in your social media and content strategy. Need help with SEO? Get in touch with us: https://bit.ly/3XUlLWa

We get it guys. It's tempting... But when Meta (Facebook/Instagram) ads are in the learning phase, they’re gathering important data to optimise delivery. Making edits too soon can reset this process, causing inefficiencies and delays. Let them do their thing! ______ Need help running Facebook and Instagram ads? Get in touch with us: https://lnkd.in/gTBEtCPh

Black Friday and Cyber Monday are some the biggest days on the eCommerce calendar, and preparation is key to success. In collaboration with Greenfish Marketing, join us for a FREE eCommerce Meetup designed to equip you with actionable insights to boost your revenue during the busiest shopping season. ---- In this session, we’ll break down the core pillars of a winning strategy: ⚙️ Ads that Convert Learn how to set up and refine ad campaigns that capture attention and drive traffic to your store. 📩 Email Marketing Mastery Craft email campaigns that boost customer engagement and turn clicks into sales. 📈 Sales Tactics to Crush Your Goals Discover proven techniques to create irresistible offers that convert. ---- You’ll leave with a fully developed 5-week plan. Perfectly timed for Black Friday and Cyber Monday success. 📅 October 10th, 6 PM 📍 The Company Spot, Federal Mills Geelong 👉 Get your FREE tickets here: bit.ly/47vidNb P.S. Drinks and snacks are on us!

Our attention spans might be shrinking, but our filters are also sharper than ever 🎯 And it's not so much about making content shorter, it’s about making it better. Focus on creating meaningful value that resonates with your audience, and they’ll stick around. Need help crafting content that provides value and truly connects? Let’s chat: https://lnkd.in/gTBEtCPh

Every visit to Adventure Park (Australia) is different, with each season bringing its own unique blend of wonder, excitement, and unforgettable memories. Over the years we’ve helped Adventure Park promote their seasonal offerings through strategic paid campaigns. And this time around the Winter Glow campaign saw some fantastic growth year on year. We achieved this through a full-funnel approach and strategic remarketing tactics. By targeting users based on their interactions and previous experiences with the brand, we maximised engagement which drove exceptional results.

Keeping your brand consistent across all platforms can be a challenge, but it's important for building trust and recognition. A solid style guide is your best friend here, ensuring that your content reflects your brand. Once you have created your style guide, Canva's Brand Kit tool makes it easy to execute consistently by allowing you to store all your brand elements like logos, colours, and fonts in one place. It's a simple way to help maintain consistency and save time, so you can focus on what really matters: growing your business.

CLIENT SPOTLIGHT | AMDA Foundation Limited We’ve been working closely with the team at AMDA for their most recent event, the Indian Ocean Defence and Security Conference (IODS). Utilising a combination of LinkedIn, Google and Meta Ads, we helped increase brand awareness, traffic to their website and event registrations. Check out our new case study to see how we made IODS a success: https://lnkd.in/gPHizBZB