August

Keep pace with thought leaders from around the world with Super8, your automated monthly update for innovation, motivation, and inspiration. Each and every month, you’ll get the latest insights into marketing, technology, design, strategy, psychology, creative practice and more. It’s all delivered straight into your inbox, with a handy summary of each idea and why it’s valuable. We’re currently putting the finishing touches on the very next issue, so subscribe now or check out past editions. The right insight can unlock the knottiest problem. And Super8 offers plenty. WHAT WILL YOU DISCOVER? https://lnkd.in/gyZHVkGX #technology #inspiration #marketing #design

For manufacturing or industrial businesses, both SEO and paid search are most effective when used to dominate against specific subcategories of certain products. It may be tempting to optimise for the broadest possible terms to capture the largest number of searches possible. In reality though, the exact inverse is the far more effective approach. Rather than optimise for generic terms like ‘pipe products’, it’s far more beneficial to focus on specific product or application terminology like glass reinforced polyester (GRP) or polyethylene pipe. Find out why, along with other proven tactics to help you better connect with customers and build a substantial audience: https://lnkd.in/g5tQMF_Q #manufacturing #digitalmarketing #marketing

Modern analytics and data analysis platforms are incredibly powerful. In some ways, this is inherently problematic. Particularly for senior marketers in social services. In seconds, you can immediately access hundreds of ways to visualise, segment, and compare different data sets. The issue is this: if you don’t have a clearly articulated question, you’ll get lost immediately. It’s not enough for analysis to provide mechanical updates on the state of various metrics. You need a viewpoint on performance and what the data is actually saying. You need specificity and a theory to test. For example: Don’t ask: how are our channels performing this month? Do ask: which of the services on our website have seen a positive shift in organic search traffic when compared with this same time last year? The question should always come before the analysis. Discover the other common data analysis pitfalls for marketing teams in social services. SPOT AND AVOID THESE COSTLY PITFALLS: https://lnkd.in/gEHu_W4W #marketing #digitalmarketing #analysis #socialservices

A fun mishmash of topics in this month's Super8, sharing the single theme of 'change'. Changes to our ways of working, the ways we interact with technology, the ways we create and the ways we can effect change on ourselves. As is often said, the only constant is change. Simon Hedt is this month's curator and has pulled together a broad palette of insightful articles that will get you thinking about the changes which may be impacting you and your work. So pour yourself a cuppa and have a scroll. Welcome to Super8 in September. https://lnkd.in/gcH87v2a #marketing #design #inspiration #technology

A successful marketing campaign is always cause for celebration. Unless it’s not. If you don’t or can’t accurately identify why it was successful, it’s unlikely to be replicated. Conversely, an underwhelming campaign can be incredibly valuable. Appropriately monitored and actioned, short-term failure is a mechanism for corrective iteration. If marketing activity is a series of strategic and calculated experiments, it’s important to remember one of the underlying principles of scientific experimentation: failure is the norm and success is the exception. To deliver value, it’s important to recognise this phenomenon, to keep going, change the variables, measure, and optimise. Insight can be just as valuable as inroad towards your goals. This approach delivers significant impact in your marketing effort. Read the full article to learn more about this approach and find answers to the following questions: - Where should I invest for the greatest bang for buck? - How do I stop my team overemphasising unimportant activity? - What’s the best way to prioritise marketing activities across multiple channels? - What’s the best way to compare return on investment for different tactics across different platforms and channels? Or multiple different tactics being actioned within the same channel? FIND THE ANSWERS YOU NEED: https://lnkd.in/dRCAQNsY #marketing #technology #design #digitalmarketing #healthservices

Common data analysis pitfall number 1: being distracted by things that don’t actually matter. For example, an ongoing emphasis on website traffic alone. An increase in site traffic is not automatically good. A decrease in traffic is not automatically bad. Changes in traffic are not a meaningful data point when isolated in and of themselves. They’re a means of understanding the impact of things happening at one end of your customer, client, or consumer’s experience. Are you being impacted by any of the other most common data analysis pitfalls? IDENTIFY AND AVOID THE PITFALLS: https://lnkd.in/gEHu_W4W #marketing #digitalmarketing #analysis #socialservices

The content you are reading right now is uniquely formatted to be easy to read, understand, and encode. How so? It's written in short single sentence paragraphs that are easy to skim and digest. This is known as 'chunking' and aligns with the UX principle of Miller's Law. Also, the line length meets the requirement for optimum readability—between 50 and 75 characters—as determined in research by noted graphic designer Emil Ruder. • If the line length was any longer, people may have trouble focusing on the text, because it’s harder to gauge where the line starts and ends. • If the line length is too narrow, the reader's eye is forced to travel back and forth in quick succession, which creates unnecessary effort and stress. If you're still reading, you'll note this content uses bullet points too, which further assist you to scan and digest information quickly. Congratulations, you've just learned some of the key techniques associated with designing content for text-heavy government websites. But there are many more. READ THE FULL LIST: https://lnkd.in/gqxVBBdf #digitalmarketing #design #webdesign #content #government

Many organisations are tightening their belts with marketing budgets and senior marketers are increasingly pressured to ‘cut their way to growth’. Sound familiar? The data suggests it should. According to a recent Gartner study, 71% of Chief Marketing Officers faced increased pressure to ‘do more with less’ in delivering profitable growth for 2023. If you’ve found yourself asking any of the following questions: - Where should I invest for the greatest bang for buck? - How do I stop my team overemphasising unimportant activity? - What’s the best way to prioritise marketing activities across multiple channels? - What’s the best way to compare return on investment for different tactics across different platforms and channels? Or multiple different tactics being actioned within the same channel? …then this piece is for you. FIND THE ANSWERS YOU NEED: https://lnkd.in/dRCAQNsY #marketing #technology #design #digitalmarketing #healthservices

Modern marketing is difficult. And sometimes it can feel overwhelming or directionless. You wouldn’t have read this much of this post if you didn’t at least somewhat agree… That’s because marketing leaders today are forced to navigate: - An ever-evolving list of things you could or should be doing. - Countless and often conflicting data points, designed to provide clarity but often only confusing things further. - Diminishing budgets and a mandate to ‘do more with less’. So, how do you achieve that—doing more with less? How do you determine where to invest effort, and hard-earned budget, for the greatest return on investment? LEARN THE ANSWERS: https://lnkd.in/dRCAQNsY #marketing #technology #design #digitalmarketing #healthservices

As a not-for-profit, you might think of your website as a net in which you collect donations. And there are lots of ways to reduce the size of the holes in that net. One of those ways is looking closely at how your analyse visitor data. With just a few additions to what you track and how you track it, you can significantly improve your understanding of who's contributing to your cause and how they're donating. Based on that information, you can make better decisions. And those decisions help to make your fundraising net so much less likely to let funds slip through the gaps. Find out the three essential types of fundraising data you should be tracking right now. READ THE ARTICLE: https://lnkd.in/gMBJFt7U #fundraising #data #donations #analytics #tracking