Awaken

We are so excited to announce that we won a Cairns Crocodile Award in the category of Food and Beverage Campaign for our creative work for client, Jose Cuervo – Sparkling Margarita! You can see a full list of the winners at the link below. A big thanks to Cannes In Cairns and Pinterest for an incredible week and for recognising our work. https://lnkd.in/e6SpBnSX

Our Creative Lead and Senior Account Director, Amelia Morgan, weighs in to Mumbrella on three recent creative campaigns, ranging from nostalgic chicken to emotional house hunting. Have a read what Amelia and Christopher d'Arbon have to say below.

Our CEO & Founder, Chris Parker weighs in to AdNews Australia about the shift of focusing ad spend on high impact channels like OOH and streaming, amidst the ad spend downturn. Read what he and other media experts have to say below. Ben Willee Steve Allen Shah Ghaffurian Chris Pash OAM

“...SVOD platforms have an edge with younger audiences due to their offering of high-quality original content, which proves more challenging for free-to-air networks to compete with.” Read what our General Manager, Veronica Gutierrez and other media experts, have to say about the growth of streaming advertising (SVOD) on AdNews Australia Adrian Cosstick Michael Mellington Nik Doble Annie Marendaz Ros Allison Kevin F. Anthony O'Callaghan Gavin Chew

Our CEO & Founder, Chris Parker, spoke to AdNews Australia about how working towards output-based models makes agencies more competitive and attractive to clients with fixed project budgets. Read what he, and other media experts, had to say below. Darren Woolley Jaime Nosworthy Anthony Fargeot Christopher Stobbs Joe Frazer Rory Heffernan Nick Grinberg

"It’s a clever balancing act, keeping the data-driven dollars flowing in and presenting just enough privacy changes to keep the watchdogs at bay." Read more about what our founder and CEO Chris Parker and other media experts have to say about Google's decision to row back on deprecating third party cookies via B&T

Find out what our founder and CEO Chris Parker has to say about the delay of the Move 2.0 release and what it means for OOH media buying via AdNews Australia

Our Founder and CEO Chris Parker weighs in to AdNews Australia about the cautious optimism many media industry experts feel going into the new financial year, "Budgets are unlocked, ambitious targets are set, and it feels like we’re emerging from a lockdown." Read the full article below.

“Indies are inherently optimistic—it’s in our DNA. Being closer to the pulse of challenger brands allows us to pivot quickly, giving the brands we work with a competitive edge." Read what our CEO and Founder, Chris Parker, and other media experts have to say about the coming ad spend recovery and 2025 outlook in today's AdNews Australia article.

Paypal is planning to build an ad sales platform utilising the enormous amount of data it generates from the purchases and spending behaviour of its millions of users. Paypal Ads Division is being led by Uber's former head of advertising and will use Paypal's data to target consumers on third party websites, connected TV, and more.