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BFT International

BFT International

Health, Wellness & Fitness

Spotswood, Victoria 6,360 followers

About us

Different. Better. The hottest new global fitness community. At Body Fit Training (BFT) we use science and technology to drive positive outcomes - at all fitness levels. Our aim is to give every member a personal experience relevant to their own body, level of fitness, limitations and flexibility, in a team driven community. It’s the fastest growing fitness franchise in Australia with over 450 franchises sold globally and a rapidly growing membership base of 58,000+. With 250+ studios open across Australia, New Zealand, Singapore, Hong Kong, the U.S and the UK, it's a proven business model. BFT offers 50 minute classes of progressive programs that combine cardio with strength and resistance training, and provide superior and most importantly, personalised results through bespoke heart rate technology - BFT³. Founded by Cameron Falloon, a former AFL strength and conditioning coach, Falloon takes those same elite programming methods he has successfully used for over 20 years in the industry, and makes them accessible to anyone at any fitness level. We have incorporated scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of sessions that are overseen by accredited trainers in a dynamic group environment. High levels of visual content showcasing our programs are shown on multiple screens throughout the studio, which allow our trainers to spend more time concentrating on our members, while the screens direct the traffic. Along with our Different, Better training system, it’s our community and team environment that keep our members coming back. Incorporated into everything we do, from your warm welcome into a studio, to our programming that involves partner or team work, the family atmosphere at any BFT studio is unrivalled.

Industry
Health, Wellness & Fitness
Company size
11-50 employees
Headquarters
Spotswood, Victoria
Type
Privately Held
Specialties
Fitness, Functional Training, Group Training, and Franchising

Locations

Employees at BFT International

Updates

  • Anyone who has been to a BFT Franchise Boot Camp will know the phrase "Freedom Within A Framework" very well! As an International Franchisor, we respect and understand that every region and local market is nuanced, and will face its own unique challenges. While we believe in the power of a strong global brand, we understand that true international success comes from balancing consistency with local adaptability. Our Master Franchise Model allows our Franchise Partners to scale efficiently while tailoring their approach to regional markets. With the right balance, franchisees can drive long-term growth while delivering the Different. Better. experience our members around the world love. Interested in bringing the BFT experience to your local market? Reach out to International Sales Director Jason Clark. Read the full article from Business Mondays: https://lnkd.in/ge6DzjJ5

  • We're levelling up the BFT experience! It is incredibly exciting to announce that dropping in March 2025 is: > 300 new exercises in the BFT bank > New, high-definition videos of every single BFT exercise > The addition of slides to our studio equipment Our members are at the core of everything we do, and innovation is our game. After months of planning and preparation behind the scenes, we can't wait to see our refreshed studio screens come to life, and truly elevate the BFT studio experience!

  • ATTENTION LONDON, WE'RE COMING FOR YOU! Ever dreamed of owning a BFT franchise? Well, dream no more—this event is literally made for you. With five locations already flexing across the UK (300+ globally), BFT is ready to take things up a notch and become the fitness brand everyone’s talking about (and sweating with). Join our exclusive VIP event, hosted by none other than Franchise Sales Director Jason Clark — a guy who knows his squats from his spreadsheets. You’ll learn all about the BFT brand, why we’re dominating the fitness franchise game, and how you can be a part of it. 📩 Interested? Shoot Jason an email at jason@bodyfittraining.com before he gets too famous. 

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  • Exciting to see another great read by BFT Founder, Cameron Falloon in MSN this week! The BFT model focuses on progress over time, and never compromising on quality of movement, or neglecting the fundamental science behind training. In Cam's words, it's about "turning small steps into sustainable success". Have a read below. https://lnkd.in/gb9_p4R2

  • Qatar is officially Different, Better. We are beyond excited to announce the Grand Opening of BFT West Walk today, the first BFT studio to launch in the Middle East! The flagship studio is the largest BFT space globally, spanning over 1,000 SQM and featuring premium amenities for a premier training experience. When asked on the synergy between the BFT offering and health attitudes in the Middle East, Dr. Mohamed, key shareholder for EDAR Group and BFT's first Franchise Partner in the Middle East explains, “Qatar’s dedication to health and wellness, coupled with its vibrant community, makes it the perfect home for BFT in the MENA region,”. Richard Burnet, Director of BFT International shares, "The energy, innovation, and passion that define BFT are now reaching new global communities, bringing our cutting-edge training to one of the world's most dynamic cities." It has been a massive team effort to bring BFT into this new region, making this announcement all the more rewarding. Congratulations to the team at BFT West Walk, and those involved from BFT International on the start of an incredible new chapter.

  • We recently wrapped up another incredible BFT Boot Camp at our HQ in Melbourne! It was inspiring to see 13 new Franchise Partners and Studio Managers from 7 regions and 4 countries come together, all driven by a shared passion for building successful BFT businesses. Our comprehensive 6-day Boot Camp combines 3 days of Business Operations with 3 days of Practical Training, featuring expert insights and presentations from BFT HQ, valued partners, and some of the top-performing Franchise Partners in our network. This is where knowledge, connection, and confidence come together to shape the future of BFT!

  • BFT was lucky enough to have Mark Williams deliver an engaging and thought-provoking presentation to the HQ team as part of our annual strategy workshops. Mark's approach to building committed and successful teams in the professional sporting world offered many insights and actions that our own team is excited to implement. Thank you Mark!

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