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Today is International Day of the Girl – a time to reflect on the state of girlhood globally, what’s holding girls back, and how we can support them to thrive. MECCA has always been about empowering women and girls; we’re passionate about creating a world where opportunities and freedoms aren’t limited by gender. Through MECCA M-POWER, we’ve committed $25 million over 5 years as a first step towards driving meaningful progress towards gender equality – in our lifetime. This International Day of the Girl, we’ve been reflecting on beauty and its transformative power. And the opportunity we have to educate and encourage girls to use beauty not to mask who they are, but to light them up, and importantly, use it as a force for positive change. It’s been a girl takeover – our campaign was filmed, directed and created by girls. We’ve been celebrating ‘Girl Spirit’, uplifting and celebrating girls, in collaboration with M-POWER partner The Flourish Journey. We hosted a special work experience day at MECCA HQ to give teens a unique look behind the scenes and the opportunity not just to be the boss, but to give us the gloss! We launched a must-listen podcast series with Broad Radio, exploring the power of girlhood with The Flourish Journey and Chelsey Goodan, author of 'Underestimated: The Power and Wisdom of Teenage Girls'. And we’ve heard the voices of other girls from our M-POWER partners YWCA, Skyline, AllPlay, CAMFED, Bridge It and Stars Foundation, who are all working to elevate and educate girls across Australia, Aotearoa (New Zealand) and Africa. Thank you to everyone for celebrating girlhood with us and supporting young girls to thrive and empowering them to be their best selves. Find out how you can continue supporting their journey and learn more about MECCA M-POWER’s work driving progress toward gender equality at mecca.com/M-POWER and by following @MECCAMPOWER on Instagram. #MECCAmoment #DayOfTheGirl #MECCAMPOWER