Brisbane Economic Development Agency

Australia's largest multi-discipline cycling event, the Brisbane Cycling Festival, kicks off today! 🚴♀️ BEDA CEO Anthony Ryan joined Olympic BMX medalist & 2025 BCF ambassador Natalya Diehm to celebrate the festival’s launch.  This year’s city-wide program features a thrilling mix of international-standard events including the AusCycling Track National Championships, the Tour de Brisbane—featuring a brand-new start at Queen’s Wharf and a scenic finish across Victoria Bridge— and the Oceania Championships. Plus, don’t miss the Optus Active Lifestyle Expo, now at South Bank Parklands, capping off the epic final weekend. Beyond the excitement, the festival brings millions in economic benefits, filling Brisbane’s hotels, restaurants, and lifestyle precincts over 24 action-packed days.  Brisbane Economic Development Agency is proud to support this event with NXsports, AusCycling and Tourism and Events Queensland.    Find out more about the festival, running from Friday 21 March – Sunday 13 April 2025: https://lnkd.in/grtNHifZ #BrisbaneCyclingFestival #Brisbanesport #MajorEvents #VisitBrisbane #TourdeBrisbane 

Yesterday, Brisbane Economic Development Agency brought together our valued industry partners at The Westin Brisbane at our first Industry Forum event of 2025. Attendees gained valuable insights from one of Australia’s top AI implementation experts, delved into the essence of Brisbane’s brand and explored our latest tourism campaign designed to attract visitors and support our visitor economy. They also discovered #TeamBrisbane’s City Welcome Collaboration, focused on how we can create a truly world-class welcome and visitor experience. Because in Brisbane, every touchpoint matters—from first impressions to lasting connections. Special thanks to our keynote speaker Dawid Naude, CEO & Co-Founder of Pathfindr and industry panelist Andrew Stephenson, Director – Marketing, Comms and Digital Systems at Suncorp Stadium, for their invaluable insights. Thank you to our AV partner Microhire and event styling by A Noble Event for making it a great success. Be part of Brisbane’s momentum: https://lnkd.in/gBbqZQ8W #visitoreconomy #Brisbane #businessevents #eventprofs #Tourism #IndustryCollaboration  

Brisbane is in the spotlight! #TeamBrisbane is on a mission to showcase the city to key international markets, strengthen relationships and unlock new opportunities for our $11 billion visitor economy. Here are some highlights from the recent trade and industry events the Brisbane Economic Development Agency team has been part of – and what’s coming up later this month. 🌍 Tourism Australia's Destination Australia Conference - This week BEDA joined tourism industry leaders in Sydney to explore the future growth of the sector, where Brisbane tourism operator Kiff & Culture participated in the Agritourism panel. 🌍 Tourism and Events Queensland’s (TEQ) Queensland is Calling Greater China Roadshow - 66 meetings and training for 500+ travel sellers, airline partners, agents and media in Hangzhou and Shenzhen. 🌍 Australian Tourism Export Council’s Queensland Showcase - 35 new tourism experiences pitched to top tour operators and 60+ businesses strengthened national connections in Sydney. 🌍 Distribution Development Weekend with TEQ - BEDA & Moreton Bay Region Industry & Tourism (MBRIT) held strategic meetings with 13 product partners in New Zealand to boost Brisbane’s presence. 🌍 Business Events Australia (BEA) North America Roadshow - 24 meetings at the SMU Tradeshow (Northstar Meetings Group) in New York and meeting 70+ corporate and incentive clients in Toronto, Minneapolis, St Louis and Dallas. 🌍 Next up, BEA's Greater China Showcase is taking place in Xiamen from 31 March – 2 April, where BEDA will exhibit and meet with 40+ key incentive clients and agents. Learn more about what we do at Choose Brisbane: https://lnkd.in/gUh8pkPf

✈️ Bold New Tourism Campaign To Drive Visitor Recovery ✨ Brisbane Economic Development Agency launched a new region-wide campaign today to support Brisbane’s visitor economy and help our industry bounce back from the $68 million economic impact of Tropical Cyclone Alfred. Brisbane’s tourism, hospitality and events industry was hit with lost bookings, disruptions and cancellations across the region, but as always, Brisbane’s bold and collaborative spirit is driving recovery. This morning BEDA CEO Anthony Ryan was joined by Lord Mayor Adrian Schrinner, Tourism Minister Andrew Powell MP GAICD and Howard Smith Wharves CEO Luke Fraser to announce the campaign, together with some of the iconic businesses featured, including Riverlife Brisbane, Emporium Hotels, Central Restaurant and Brisbane Broncos legends Corey Oates and Petero Civoniceva representing NRL Magic Round Brisbane. Supported by the Queensland Government through the Department of the Environment, Tourism, Science and Innovation and Tourism and Events Queensland, the campaign is designed to drive visitation across the Brisbane region, including Moreton Bay, Redlands Coast, Scenic Rim, Ipswich and Logan. Targeting travellers from Australia and New Zealand, it showcases Brisbane’s vibrant food, culture, and adventure scene, from Beer Yoga at Felons Brewing Co. to the buzz of Hong Kong-inspired Central, and features local icons including comedian Christian Hull, Djawun Tours’ Jason Murphy, and Central chef Benny Lam. BEDA is also working alongside partners Virgin Australia, Expedia Group, and Tripadvisor to drive real results for local businesses and accelerate our industry’s recovery.     Brisbane is open for business – and there’s never been a better time to visit! 🌆🍽️🍺    👉 Read more: https://lnkd.in/g66a6VRX   #BrisbaneFavoursTheBold #BrisbaneTourism #VisitorEconomy #SupportLocal #TourismRecovery #MajorEvents Queensland Tourism Industry Council Content Lion Bigfish dentsu QLD Brisbane City Council Moreton Bay Region Industry & Tourism (MBRIT) National Rugby League

📣 New support announced for Brisbane’s visitor economy ✈️   Brisbane Economic Development Agency CEO Anthony Ryan joined Tourism Minister Andrew Powell MP GAICD and Tourism and Events Queensland CEO Ollie Philpot over the weekend to announce support for Brisbane and Queensland, to reignite the visitor economy and help local businesses bounce back following ex-Tropical Cyclone Alfred.   As part of the campaign, all three major Australian airlines will also launch airfare deals to destinations right around the state over the next four weeks. BEDA is moving quickly to bring visitors back in even greater numbers across the Brisbane region, including Moreton Bay, Ipswich, Redlands, Scenic Rim and Logan, after the disruption and financial impact caused by this severe weather event.   BEDA have more exciting news to announce soon, so stay tuned!   Department of the Environment, Tourism, Science and Innovation Brisbane Airport Corporation Virgin Australia Qantas Jetstar Airways #Brisbane #TourismRecovery #EconomicSupport #Queensland #VisitorEconomy

For real life! Bluey’s World in Brisbane has just been named one of TIME Magazine’s ‘World’s Greatest Places of 2025’ 🌍✨ As the most watched TV show in the US, Bluey’s World is bringing international fans to Brisbane in droves - giving a major boost to our visitor economy and supporting local jobs. Part of Brisbane’s jam-packed major events calendar, Bluey’s World was one of only two Australian destinations to make the list, alongside Rottnest Island.  The global win follows Brisbane Economic Development Agency's strategic efforts in North America to raise Brisbane’s profile and supercharge our $11 billion visitor economy.  Check out the full story: https://lnkd.in/gBYG7arp #bluey #VisitBrisbane #visitoreconomy #BlueysWorld #tourism #TheWorldsGreatestPlacesof2025 Advocate Travel Tourism and Events Queensland Tourism Australia BBC Studios Ludo Studio, HVK World, Brisbane Airport Corporation Rachel Lees

🎟️ Don’t miss out – register now for BEDA’s Industry Forum 🎟️ With the recent severe weather event having impacted many across the city, we're looking forward to coming together at Brisbane Economic Development Agency's upcoming Industry Forum next week – a timely opportunity to reconnect. The event will feature an exclusive AI masterclass with Dawid Naude, CEO & Co-founder of Pathfindr – an AFR Most Innovative Company of 2024.  Why should you attend?  📝 Gain insights and practical tools from one of Australia’s leading AI execution experts, helping you work smarter by automating routine tasks, boosting efficiency and freeing up time for more high-value work 🤝 Network with industry leaders shaping Brisbane’s future  💡 Hear about the bold initiatives BEDA has coming up to attract visitation and investment to Brisbane   Get your tickets: https://lnkd.in/gxaK-eHQ Stay connected through our Driving Brisbane network: https://lnkd.in/gGGhA7uz   #visitoreconomy #brisbane #businessevents #eventprofs

📢 Brisbane Business Hub and Visitor Information Centre Reopening 📢    Following the recent severe weather and disruption in the city, we're looking forward to welcoming everyone back today. ✅ Our Visitor Information Centre on Queen Street Mall will be operating as normal from 9am. ✅ Casual coworking space, workshops and events, and mentoring support programs are all now available to book via our BBH website: https://lnkd.in/gfcAuDUV Please follow the advice of your local council and check conditions before travelling. 

Our thoughts are with the businesses, including Brisbane Economic Development Agency partners, impacted by the ongoing severe weather across the Brisbane region. We know this remains an incredibly challenging time, with impacts still unfolding for many in the community. Please know that BEDA stands with you. We're actively working with government and industry partners to ensure businesses can access support and recovery assistance, and we’re already focused on restoring visitation to the region as soon as conditions allow. Support is available ⬇  🔗 Find a list of resources to support your business here: https://lnkd.in/dBzDc6jS  📩 Get in touch at partnerships@brisbane-eda.com.au

📢 Brisbane Business Hub and Visitor Information Centre Ongoing Closure 📢    Due to the ongoing severe weather the Brisbane Visitor Information Centre and Brisbane Business Hub physical locations will remain temporarily closed. Both teams are available for any enquiries remotely, with contact details here:     📞 Visitor Information Centre: https://lnkd.in/gSCfBy-R  ✉️ Brisbane Business Hub: https://lnkd.in/gMQ_f8V5     The safety of our team and community remains our highest priority, and we appreciate your understanding.    While hazardous conditions are ongoing, we hope this weather event has had minimal impact on you and your business. A comprehensive list of business support resources is available on the BBH Resources page: https://lnkd.in/dBzDc6jS