Cake

Part of our origin story, and a part of our future. Let's keep the #startup community pumping 🍰

We recently asked Frontcover founder Alan Crabbe what he thought about the state of equity knowledge in startup land. Now as much as ever, we believe that understanding equity is the key to unlocking its motivation 🍰 #equity #motivation

We shouldn’t be avoiding exercising. Our options, that is. But the truth is that exercising options can put a burden on team members and administrators alike, with issues like tax withholding, payments and manual requests adding to the confusion. Cake now makes exercising stock options simple, with simple amount and tax withholding options now included in the app. That’s backed up with a streamlined approval process in the dashboard, with status updates and dedicated payment codes to keep things clear and simple. Check it out now in the Cake app 🍰 Nick Cust Aaron Blakemore Kim H. Shannon Griffin

The Startup Board Course is back on with our partners LUNA! In this short interview snippet, our own Jason Atkins discusses his background and how Cake came to be, and the skills that Jason believes are critical for founders to have to bring on investors in the early stages, including: + Financial Modelling, and understanding your numbers, and how it can help to build trust with your investors; and, + Risk Management, and the benefits of being upfront with these, and sharing how you're going to mitigate and prioritise them. The interview also goes into Strategy, and how we at Cake tackle it in terms of creation, documentation, and sharing with stakeholders, including the benefits of having your strategy deck always ready-to-go to support capital raising. The next cohort kicks off on Wednesday, 6 November 2024. Find out more at the link in the comments. 🍰

A huge part of our quest to motivate startups and get the world excited about equity is our brand. We’re already named Cake, but it was time to sweeten up our identity. That's where our partners at UntilNow came in. Now we’ve finally got a brand as bold as our vision for startups. Featuring a new suite of colours and typefaces, a cake slice motif and new styles of photography and illustration. Check out the full case study on Until Now's website in the comments. Kaga Bryan Francesco de Chirico Bernard Benny Elise Peate Ben Harrison

A non-zero number of attendees were calling it the best event of #LATechweek, and who are we to argue, with Jon Cropper, Michelle Maclaren, Pippa Malmgren and Jason Fielding up front? We had a whole spectrum of the LA startup set stay with us through sundown, with a big thanks to all those who helped put together a night that really put some rocket fuel in the creativity tanks 🍰 A big thanks to everyone who joined us. Garrison G. Harlem Atwood-Fitzgerald Christopher Gardiner Josh Hickman Steven Imes IV Celeste Shields David Akinyemi George Odoom Jr.

After a busy day of talks, every SXSW Sydney attendee looks forward to happy hour, which was why we were happy to partner up with Gilbert + Tobin and Remote to put one on mid week. Some great chats, snacks and yacks had by all, with some solid participation from the floor as well. Jason Atkins Job van der Voort Wes Bainbridge Auvers Cafe

It's been a big week at #LAtechweek and #SXSW Sydney but we'd love to thank everyone who attended our Startup Success Stories panel on Wednesday. If you got any motivation to go with the pizza and beer, we'll consider that a success! 🍰 Thanks to Tractor Ventures, LUNA, Stone & Chalk and Shadowboxer for partnering, and Stefan White for the video assist. Remco Marcelis Brinley Meagher Alan Crabbe Toby Tank Paz Pisarski

If you're out at #LAtechweek you probably caught a glimpse of the Cakemobile. If that led you here, hey, what's up? We're an equity management platform for startups that wants to help you grow and motivate your team. If you want help sorting your cap table or just want to say hi, get in touch! Kim H. Garrison G. Britt de Visser

Your startup has a story—but let’s make it unforgettable! 🔥 Cake Equity, LA Tech Week, and VISTRA bring you a fireside chat with storytelling legends! Hear from Michelle MacLaren (Breaking Bad, Game of Thrones), Pippa Malmgren (Presidential Advisor), Jon Cropper (Ex MTV, NASA), and Jason Fielding (co-founder of Voice Capital) as they reveal how killer storytelling can help you grow, fundraise, and make your mark for startup growth and market impact at every stage. Thursday, October 17, 2024 | 4:00 - 7:00 PM PST | E.P. & L.P. N. La Cienega Blvd, West Hollywood Walk away with insights that could transform your startup now. Space is limited—RSVP now below!