Cocoon Creative

Introducing the fresh new look for Exhale Clinical Psychology! This brand captures a sense of calm and grounding that Clare brings to her practice. It’s crafted to help clients feel at ease the moment they step through the door—like they can finally take a deep breath. Collaborating with Clare has been wonderful. Her authentic, down-to-earth approach truly sets the tone for this brand. We focused on soothing, natural colours that reflect her warm personality and make the clinic feel like a place to unwind and reset. We love how it turned out! What do you think? 🌿💙 #MentalHealthMatters #CalmDesign #BlueMountainsBusiness #PsychologyPractice #HealingSpace #IntentionalBranding #NatureInspired #BrandReveal #MindfulDesign #WellnessJourney #ClientCare #NewBrand #PurposeDrivenDesign #CocoonCreative

We’re excited to unveil the new branding for Exhale Clinical Psychology! 🌿 This brand is all about calm and grounding—just like its founder. It’s designed to make clients feel like they can truly breathe again when they walk into the clinic. Working with Clare has been a joy. Her warm, down-to-earth nature perfectly reflects the care and skill she brings to her clients. After diving deep into her clients' needs and the way she supports them, we created a brand that speaks to just that. The colours are inspired by nature, chosen intentionally to bring a sense of peace and relaxation. 🌱 What do you think? Feeling a little more relaxed already? 💚 #ExhaleClinicalPsychology #BrandLaunch #CocoonCreative #BlueMountainsNSW #NewBrand #BrandLaunch #BlueMountainsPsychology

One of the things you’re investing in when you engage a graphic designer is the uniqueness of what they create. When it’s custom, people can tell. You’re also paying for the ‘to-do’ list to get ticked off—once you brief us, it’s off your plate. No more thought needed. 🌿 These flowers were part of the concept design phase for the Blue Mountains Steiner School Open Day (which was yesterday!). This was the second step, after meeting with the school and strategy planning. I love creating unique pieces that truly capture the essence of an organisation, something they can be genuinely proud of. #BlueMountainsSteiner #OpenDay2024 #CustomDesign #CreativeBranding #CocoonCreative #IllustrationWork #BlueMountainsNSW #SteinerSchool #DesignProcess #UniquelyYours

When an organisation has its main brand, every program, event, or campaign needs its own unique look while still fitting seamlessly within it—and I love working this out! 💫 For this project, we created a distinctive style for the Blue Mountains Steiner School Spring Fair that stayed true to the school’s brand. Here’s a glimpse at some event flyers we designed as part of the marketing collateral to help promote the big day - WHICH IS TODAY! I hope the day is a huge success! 🌸🌿 #BlueMountainsSteiner #SpringFair2024 #EventBranding #SeamlessDesign #CreativeBranding #CocoonCreative #BlueMountainsNSW #SteinerSchool #MarketingCollateral #DesignWithPurpose

Here’s a behind-the-scenes look at the process for the recent branding we created for the Blue Mountains Steiner School Open Day! 🎨🌿 It started with hand-drawn illustrations on Illustrator for iPad (obsessed with this tool), then moved to the computer for layout work on a larger screen. From there, it was all about refining the design with copy, perfecting every detail—especially since this beauty will be showcased on a highway banner! Finally, I prepared the artwork for print and arranged the printing and delivery of the banners ✨ #BlueMountainsSteiner #OpenDayBranding #DesignProcess #IllustrationLove #HighwayBanner #CreativeBranding #CocoonCreative #SteinerSchool #BehindTheScenes #DesignForImpact #BlueMountainsNSW

The vibe we aimed for with the event branding for the Blue Mountains Steiner School Open Day, was Blue Mountains spring, joy, and fun! Do you think we captured it? In every client project, we keep circling back to one question: ‘What does their audience want to see?’ In this case, what will attract families looking for an alternative school option and what feeling are we giving them when they look at the advertising? For Steiner, that means designing to evoke feelings of nurture, creativity, and child-centered fun. Compare that to another school’s brand focus—like prestige or senior education—and you’d get an entirely different design (ie. we wouldn't be filling the page with hand drawn spring flowers and pastel colours). Your audience matters, and so does how you make them feel. 🌿 PS. Here are some social media graphics we designed for the event, part of a larger project to bring the Open Day vision to life. #BlueMountainsSteiner #OpenDay2024 #SpringJoy #AudienceMatters #CreativeBranding #CocoonCreative #SteinerSchool #ChildCenteredLearning #EventBranding #AlternateEducation #BlueMountainsNSW #DesignThatConnects

Love seeing our design ‘in the wild’!

Sometimes your brand doesn’t need a complete change – just a touch-up and refinement to make it speak to your audience with the professionalism your business deserves. Subtle changes and good design can make ALL THE DIFFERENCE! Have a watch to see what we did for Daniela Falecki from Teacher Wellbeing.

As a designer, there’s nothing quite like hearing how much a piece means to someone. Sue Campbell-Ross from Able2 Pty Ltd says their new Annual Report might just make her cry, which makes me a bit emotional too. 💙 It’s an honour to design for organisations that make a real difference, like Able2, and I'm grateful to bring their story to life in a way that means so much. #CocoonCreative #Able2 #AnnualReport #DesignWithHeart #ProudDesigner #BlueMountainsNSW #DisabilitySupport #NonprofitDesign #GraphicDesigner ##DesignForGood #PurposeDriven #SocialImpact #DesignInspiration #MeaningfulWork