Cornucopia PO

We're celebrating three months of success and a new CEO at Cornucopia PO! In our latest blog post, we introduce new CEO Liam Malcolm, and hear what some of our clients are saying about the merger of Cornucopia and Public Outreach. We're excited by by the opportunities that lie before us, and look forward to empowering more people to do better, be better, and give more. Read the full post now: https://lnkd.in/gKC6Ncw6 #fundraising #notforprofit #telefundraising #fundraisingnews

BIG NEWS! Public Outreach Phone and Cornucopia Phone will be merging in an exciting 50/50 partnership. Founded on the principle of "Better Together," this merger marks the union of two industry leaders, poised to offer charities an expanded array of high-quality telefundraising services. At its core, the ‘why’ behind this merger has been driven by three simple, but powerful ideas: 1. Telefundraising for now & tomorrow: By consolidating our strengths, we aim to create a more seamless telefundraising experience, freeing up resources, on all sides, to innovate and develop frameworks for tomorrow's challenges. 2. Expert fundraising is intuitive: Bringing together a wealth of fundraising expertise under a single roof to pioneer innovative ideas yet to be explored. Cornucopia-PO will be an agency committed to not only meeting your requested needs but also anticipating and filling the ones that haven't been articulated just yet. 3. Relationships are at the core of everything we do: Just as Public Outreach and Cornucopia share a cultural alignment, our new entity will prioritise and value the equilibrium that is only found in meeting the needs of our staff, charities, and supporters. From the outset, Cornucopia-PO will see more than half a million conversations made every year for charities across Australia and Aotearoa. And this is just the beginning.   At this time we would like to express our deep gratitude for all the charity partners we have had the privilege to have partnered with over the last 20 years. And to all our current and future partners, the future looks even brighter, even bigger, even better.    Better together!

A quiz? A poll? A value exchange? A hand raiser? Maybe even a webinar? The biggest decision in your charity's lead generation campaign is the offer!

One of Mark Brackley's favourite way to generate great quality, low cost leads for our charity clients is using the POD Opinion Poll. Watch the video to find out how he does it, and look out for the offer at the end. Happy Fundraising 😀

We love a good value exchange lead in our call centre. But not all value exchanges are made equal. What you are offering in exchange for a contacts details is arguably the most important factor in the success of a charity lead-gen campaign. Here Mark Brackley explains the 3 factors that are a must for a high-converting value exchange campaign. 1) Your val-ex has to be of real value to your audience. 2) It has to be about a subject matter that you are an expert in. 3) It has to appeal to people who make good donors, and not appeal to those that can't, won't, or shouldn't donate. If you want to run a value exchange campaign for your charity, or you have tried and it didn't work out the way you wanted, get in contact. Mark would be happy to help out. 😀

"Unlocking the Power of Average Gift in Regular Giving!" 💡 Dive into our latest blog post where we explore how understanding the 'average gift' can revolutionize your fundraising strategy. Learn practical insights and expert tips to maximize donor engagement and drive sustainable impact. #Fundraising #RegularGiving #AverageGift #NonprofitStrategy" https://lnkd.in/gxBMJ4gB

Do your run 2-step campaigns on Facebook and Insta for your regular giving program? Wanna do it better? Mark Brackley, head of Public Outreach Digital has tried this 2 sentence lead-form intro on a number of campaigns and he's seen some big results. Steal it today and see if it works for you too.... !Free Template! "This [quiz/poll/guide etc...] will inform our work in many ways. It was created by our fundraising department and your participation in this [quiz/poll/guide etc...] fuels our work and connects us with donors who are vital in helping us to provide life-changing care to [our beneficiaries]. While we may follow up to discuss how you can support us, there’s no obligation beyond this [quiz/poll/guide etc...]. Your voice alone is a powerful contribution to our work. Please help by sharing your insights with us." If this does or doesn't work for you, let us know in the comments. Happy fundraising

Well done and congratulations to the amazing Starlight Super Swim team! 🥳🌟