Cosmax Prestige Brands

Since 1916, Acqua di Parma has cultivated its unique style by creating a collection of iconic perfumes and colognes symbolizing the Italian luxury. Our first ever (in Australia) Acqua di Parma Masterclasses in Sydney and Melbourne, showcasing the new addictive, Signatures of the Sun Luce di Rosa. With an interactive floral workshop and some brand exploration, guests took a break in their busy days and relaxed Italian Style! Thank you to the entire team at Cosmax Prestige Brands and our MYER retail partners who worked behind the scenes to make this a success! Well done team! #consumerexperiential #consumerengagement #brandexperience #acquadiparma #teamwork Acqua di Parma

- Exciting News - The Launch of Guerlain's Newly Renovated Beauty Counters in Sydney & Melbourne. Guerlain unveiled its newly renovated beauty counter at David Jones, Elizabeth Street, Sydney and David Jones, Bourke Street, Melbourne. For the first time, customers can enjoy both skincare and makeup services, immersing themselves in Guerlain’s unique offerings. These beauty counters will present a thoughtfully curated selection of skincare, makeup, and fragrance. We were delighted to launch to friends of the brand at the Elizabeth Street, Sydney Store & at the Bourke Street Store with the David Jones team members. Our beauty counters will focus on the different services across Skincare, Makeup & Personalization. This renovation underscores Guerlain's commitment to providing luxurious and personalized beauty experiences, inviting customers to embark on their own unique beauty journeys with sophistication and style. #Guerlain #DavidJones #AbeilleRoyale #OrchideeImperiale #luxurybeauty #experience #skincare #makeup #fragrance Well done Team! Lucy Roberts Natália Amaral Joyce Shu Adnan Ashraf Golnaz Millar Dan McGrath Karen Bottrell Josepha Vahtel Clementine RIGAUDIE Tessa Cavalot

During the month of August and Father's Day, we were thrilled to announce the launch of an extraordinary male fragrance Issey Miyake Le Sel D'Issey, that not only marks a significant milestone of 30 years since its original debut but also sets a new benchmark in the fragrance industry. Our dedicated marketing, digital, and sales teams have worked tirelessly to create a go-to-market approach that elevates the consumer experience both in-store and online. We have reimagined the way consumers engage with our product through innovative and experiential strategies that resonate with our customers. Our campaign seamlessly integrated in-store experiences with digital touchpoints, allowing consumers to explore the fragrance in a multi-dimensional way. From customer pop up activations with captivating displays and digital screens that tell the story of the fragrance’s evolution to immersive online experiences that capture its essence, we are committed to creating memorable moments for our customers. Thank you to all our team and suppliers for making this a success. #isseymiyakeparfums #isseymiyakelesel #nature #cosmaxprestige #malefragrance #30years Diana Granda Hazel Jackson Adnan Ashraf Dan McGrath Karen Bottrell Julie Guillaume Lauren Edwards Anne Tarabay and Karen DeFazio

Thirty years after the iconic and symbolic evocation of water that revolutionised perfumery with the worldwide launch of L’Eau d’Issey pour Homme (1994), a great classic combining transparency and elegance, Issey Miyake once again draws inspiration from an essential element of nature: salt.     A tribute to today’s masculinity, reconnected to its senses, Le Sel d’Issey* conjures up the image of a beneficent nature that transmits to men the impetus, drive and desire to live intensely.  As the first market worldwide to debut this new fragrance, the local team constructed a plan to hit the Australian market with innovation, modernity and animation to bring a new energy to and elegance to Issey Miyake. Through consumer activations in key shopping centres, digital, out of home and pr event, the brand and the new Le Sel D'Issey took Australia by surprise. The press event held over two days in Adelaide bringing to life energy and nature. In two days the event driving $116k in earned media value Thanking the amazing Louisa Stillitano. With Tessa Cavalot, Diana Granda, Hazel Jackson, Melissa Lyme, Charissa Loh and Winnie Kam for all the dedication and drive. #isseymiyakeparfums #isseymiyakelesel #nature #elegance #eos #immersivelightandart #cosmaxprestigebrands Credits: Styling & Production Stella & Co Hotel Eos by SkyCity Photographer Meaghan Coles Videographer @GurrMedia Immersive Dinner @ImmersiveLightandArt

Being a legend means rewriting the rules, or fearlessly writing new ones. Legends go where no one has gone before, leaving a meaningful mark by living life with purpose and passion. Montblanc embodies that very same ethos - always striving to overcome challenges to forge his own path to success, while empowering others along way to reach their own goals. The new writing of a new legend has arrived. Montblanc Legend Blue, a new fresh woody aromatic iteration in a clear charismatic bottle. To mark this launch, a legendary face with timeless charisma and appeal returns as the face of Legend Blue - Zinédine Zidane. To earmark this launch, we've had the pleasure of activating this across key states in time for Father's Day. Discover Montblanc Legend Blue at: Westfield Parramatta until the 11th August Westfield Liverpool from the 12th to 25th August See instore for selected trading hours. #montblanc #montblanclegendblue #MontblancLegendBlue #WhoIsYourLegend #MontblancFragrance @cosmaxprestigeau

Nuxe hit our Australian market, close to a year ago! We are proud to see our collaboration continuing to drive awareness to the many Australians and Nuxe brand lovers! Reaching over +1.5M Australians to date and a direct click to our SEPHORA customers on Sephora.com.au to purchase. #brandawareness #nuxe #Sephora #branding #nuxelovers Credit Production @breadagencysocial Retailer SEPHORA

The events at Westfield Bondi Junction on Saturday 13th, were very close to home for the Cosmax team. Our thoughts are with all the customers and retailers at the centre. The amazing bravery shown by so many people on the day was inspiring. When Bondi Junction reopens, we will be sure to have increased presence by our leadership team, to support our wonderful beauty consultants as they return to work. Our prayers are with the injured and the families and friends of the victims. #wearewithyou #support #together  

Montblanc X Ms Oceania Pageant Investors Night Event. William Tan Thank you for giving Montblanc Brisbane the opportunity to host the event!

Celebrating women today and everyday. Today we are proud to have 79% of female employees within the total company, 80% of these females in a managerial role and 75% in the Executive Leadership Team. What a community we have! Everyday is a celebration of your individuality and the nurturing of future leaders and entrepreneurs in their chosen fields and passions. Happy International Womens Day to all women. This week we were able to emulate this through narciso rodriguez parfums with the launch and celebration of all of me across Australia Retail Spaces. #celebrateyou #allofme #narcisorodriguez

Launched this month, Coach Love, is inspired by all the ways we express love—to ourselves and each other. Encouraging us to embrace opportunities to express our love languages boldly, authentically, and most importantly, in our own way. "Coach Love celebrates freedom of expression and all the ways we share affection with our loved ones. Together, the fragrance and the imagery play on the tension between individuality and togetherness, and captures my belief that when we authentically express ourselves, we can inspire others to do the same.” – Coach Creative Director Stuart Vevers Expressing this through our first TIK TOK - CGI Social Media Campaign before Valentine's leading into Mardi Gras. We look forward to celebrating LOVE all year round. Love is Love. #CoachLove #ExpressYourLove #CosmaxPrestige Credit: Subcultured Zac Watson