Dearin & Associates

We just uploaded The ‘Why Go Global’ e-book. It… 🔹Outlines seven key reasons why SMEs should expand internationally 🔹Provides concrete steps that you can take to kick-start that process today. Who wants a copy?

We recently caught up with James, one of our clients and the CEO of a manufacturing business in New South Wales. When we first met, his business was thriving domestically, but competition was heating up. His rivals were outsourcing production to countries with lower labor costs. As such, they were able to reduce their production costs and boost profits - while undercutting him. James knew he needed a change, but the idea of expanding internationally felt overwhelming. So, we handed him a copy of my Why Go Global e-book. Well, truth be told, we emailed it. As he read through it, the benefits of going global became crystal clear: ✨ Access to millions of new customers ✨ Diversifying his customer base to outsmart competitors ✨ Lower operational costs and higher profit margins The e-book helped him lay the foundation for his international expansion strategy. It got him thinking, weighing the pros and cons, and ultimately pushed him to take action. Today, James has successfully expanded to the US, and he credits the ‘Why Go Global’ e-book as the catalyst that launched him on this journey. If you're ready to take your business global like James, comment below and we'll be in touch. #GoGlobal #Strategy

When it comes to expanding overseas, many business owners are hesitant. Why? Because they’re comfortable. Their domestic market feels familiar and safe. But by staying put, they’re putting all their eggs in one basket - a single downturn in their home economy could spell trouble for the entire business. Don’t let that be you. Instead, think about what expanding internationally has to offer: 👉 Expanding internationally means reaching millions of potential new customers. And thanks to modern technology, serving clients across borders has never been easier. 👉 Protect yourself from competition by taking advantage of another market’s lower labour costs - this will help reduce your operational costs and increase your margins. 👉 And many more… The opportunities are endless. Don’t settle for less. Explore the true potential of your business on the global stage. Want some help in your international expansion journey? Comment below and let’s have a chat. We’d love to see how we can take your business globally.

Attention all business owners who want to scale their businesses internationally… This is your final call to join our ‘Global Market Mastery: Go-to-Market Tactics for International Growth’ Forum happening in the Sydney CBD on 1 November. We’ve got a couple of guest spots left, and the remaining places will go to business owners who understand the value of what we do at our intensive forums and don’t mind investing to spend the day with our amazing community. Are you one of them? Head to https://lnkd.in/g8X8aQUd, and we’ll see you there.

What’s the difference between an aspirin and a vitamin pill? Aspirins represent a temporary solution to pain - they produce quick, effective results, but they don’t treat the underlying problem. Vitamins, on the other hand, won’t kill your headache, but if you take them consistently, they can prevent pain from developing in the first place. Here’s the thing though - most of us hate taking vitamins. We know we should but it feels like a chore, especially when managing a hectic schedule and can’t see any immediate benefits from taking them. Similarly, many business owners feel the same way about strategic planning. They do it when life isn’t throwing curveballs, but it often gets drowned out by the chaos of everyday operations. It’s only when part of the business blows up in our faces that we realise we need to take immediate action. But by then, it’s too late for a strategic approach. We resort to aspirin-like solutions, addressing symptoms rather than causes, leading to a downward spiral. It’s only a matter of time before you’re faced with the brutal reality check that stopgap solutions can’t address those core issues. Don’t let crisis management become the aspirin you take when it’s too late. Instead, embrace strategic planning as the vital vitamin to sustain your business. Mark your calendars for 1 November, when we'll be hosting Global Market Mastery, a day dedicated to teaching you the necessary go-to-market tactics for international growth. It’ll be the perfect chance for you to start taking your vitamins - crafting concrete strategies for the future of your international ventures. Want in? Comment ‘MASTERY’ below and our team will be in touch.

Is expanding your company internationally on your bucket list this year? If that's you, don't miss Global Market Mastery on November 1st. We have a handful of spots left for guests, but time is running out, so ... If you're looking to start going global this year and want to get it right the first time, comment MASTERY below and we'll hook you up.

We just uploaded The Competitor Positioning CheatSheet, that helps you use your competitors international marketing to your advantage. Who wants a copy? Let us know in the comments and we'll hook you up!

A while back, we caught up with one of our clients, Zach, who catapulted his division from virtually no international revenue to $500K in less than a year. When we met, Zach’s company was the market leader in Australia and was launching in South-East Asia, starting with Malaysia. At that time, he was pitted against some very large competitors and was struggling to differentiate himself in that market. Even worse, the board was breathing down his neck to make sure the new Southeast Asian division succeeded, fast. Zach knew he needed to reposition his firm’s offering to resonate with his Malaysian prospects but he didn’t know how to do that. It was stressful. Zach consulted us and together with his team, we did a competitor analysis. We first sized Zach’s company to see where they stood within the Malaysian market as compared to their competitors. From there, we identified opportunities within the market that their business could occupy. We also mapped the company’s strengths and weaknesses in relation to their competitors and developed a plan to maximize their strengths while minimizing their weaknesses. This gave Zach clarity on how to position his company to take on his competitors. By the end of the year, Zach stood in front of the global board and reported that his division of the company had turned over $500k in South-East Asia, more than their target for the year. If, like Zach, you need guidance on how to get laser-focussed, comment below. #goglobal #strategy #competitors

When it comes to expanding your business internationally, many businesses downplay what their competitors are doing. They end up believing that they can simply replicate their domestic success into international markets. Unfortunately, they end up missing out on valuable feedback on what works and doesn’t work in their target market. They stubbornly invest thousands of dollars marketing their products only to be met with meagre returns. Don’t be like them. Instead, there are plenty of valuable lessons that you can learn from your competition even before spending a dollar. We're talking about how your rivals market themselves in your target international market. That alone reveals crucial information about the market itself, the consumers and YOUR potential customers. It’s ok to make mistakes. Just not the mistakes your competitors made. If you want to learn how to capitalize on your competitor’s marketing, let us know in the comments and we’ll be in touch. #goglobal #strategy #marketing #competition

As our forum, Global Market Mastery: Go-to-Market Tactics for International Growth approaches, we'd like to share some more details on what you can expect: This exclusive event is designed for business owners of companies that are selling internationally (or are gearing up for that next big step). The forum offers you a rare opportunity to diagnose the strengths and limitations of your international strategy to help you realise your goal of scaling internationally. Here’s how we’ll do that at Global Market Mastery: 👉 Blueprint for International Success: We’ll walk you through our proven strategy for generating $1 million (or your next million) in international markets. We’ll also show you how to customise the blueprint for your business. 👉 Securing the right distributor for your business: Mike Todd, our consumer product specialist will guide you on finding the ideal international distributor tailored to your business needs. 👉 Global Currency Specialist, Timothy Sandroussi from OFX will give you the low-down on how global currency accounts can take the pain out of international banking. Plus, you’ll get the chance to connect with other ambitious business owners in breakout sessions, where you can debrief, problem-solve, and share insights. This is a client event, but we have five guest spots left. Want to join us? Comment MASTERY below and we'll hook you up.