Dejan Marketing

Most search queries are ambiguous making it difficult to classify intent and make decisions on how to optimise for them. Query expansion helps, but only only if you know which queries to expand. This is where our model comes in. Take it for a spin here and try proper questions vs raw keyword queries and experience the model in action: https://lnkd.in/gSj3ySCT

We build on the work by Manaal Faruqui and Dipanjan Das from Google AI Language team to train a search query classifier of well-formed search queries. Our model offers a 10% improvement over Google’s classifier by utilising ALBERT architecture instead of LSTM. With accuracy of 80%, the model is production ready and has already been deployed in Dejan AI query processing pipeline. The role of the model is to help identify query expansion candidates by flagging ambiguous queries retrieved via Google Search Console API. Demo and model files: https://lnkd.in/gXQeW4E3

You know how some treats are chewy but tasty? Well, our next article is a bit like that. Enjoy!🍬 https://lnkd.in/g8RVn4Y8

Here's the formal write-up of our re-ranking algorithm used to find hidden gems in similarity searches. Useful for internal link optimisation and finding hidden relationships in very large websites.

Today we’re releasing a domain authority metric designed to show a balanced representation of popularity and centrality of domains on the internet. https://lnkd.in/gHHM4Qdy

If you're coming to Berlin for SMX Advanced this year, you're in a for a wild ride. There's never been this much new stuff to learn. Check out the line-up: https://lnkd.in/gsJYSqh7

https://lnkd.in/gPjybNTz

Yup.

Well done to Rebecca Luong at Spotlight Retail Group (SRG), Joel Knight at IDP Education Ltd and Nick Smith at adidas for sharing your insights, what it's like to work in-house. Hats off to our own Nik Ranger for hosting SEO Collective's event last night at LaunchPad with Peter Macinkovic. She shares with us during the month all of the news - but we'd thought we'd share it here for those who missed the meetup! 🌐 SEO and Digital Ads Update - March Highlights #SEO News: Google March Core Update: A significant reduction in unhelpful content by 40%, with hundreds of websites deindexed and notable changes to link signal processes. Search Policy Updates: An increase in manual actions following the latest search spam policy updates. Tech Changes: Google has replaced First Input Delay (FID) with Interaction to Next Paint (INP). Learn more about what this means for your site here. EU Regulations: As of March 6, 2024, the Digital Markets Act is in effect, prompting big changes for Google’s compliance within the EU. Innovations and Tools: New rich results carousel and tools for a more personalised shopping experience, and an update to Google Maps Place Management (GMP), including a secondary appeal process for suspended accounts. #Ads News: Google and Microsoft's Vigilance: Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023, showcasing their ongoing commitment to maintaining a safe advertising space. Full report here. New Features and Processes: Updates to Google Local Services ads verification, autogenerating reporting tools in Google Ads, and the launch of global PMAX by Microsoft. Leadership Moves: Liz Reid steps up as VP of Search, replacing Pandu Nayak.