Digital Surfer

SEO is a little like going to the gym... If you stop all that hard work once you get to your goal, you can end up right back where you started. Also, Google has mentioned there's ✨ another update coming before the end of the year ✨, so it's important if you're thinking of winding up your SEO for the year, that you don't!

Happy birthday to our amazing web designer and developer, Todd! Todd isn't someone who particularly enjoys being the limelight, but he certainly deserves to be. He has a great talent in balancing what both businesses and Google wants to see on the website, and works seamlessly with absolutely everyone in the team to make it happen. It's likely he thought he may have slipped through the crack for his birthday this year considering it's on a Sunday, but we couldn't miss the opportunity to share how much we value him. So, happy birthday, Todd!

Eye spy with our little eye, Peter and Ryan showing off our three awards at the APAC Search Awards 2024. We love the APAC Search Awards and We Are Search because of the high standard they hold to their name. Entering means your work is judged and assessed by some of the leaders in their fields, so you know the names that get announced as winners really are the best of the best. And for that, we thank the team at We Are Search for holding that reputation.

Congratulations to our long-time client, SWISH Sales Coaching on your highly successful 2024 National Sales Conference 🏆 For those who weren't lucky enough to be in the 1,000+ people to attend last week, we got to hear the tried and tested techniques of Shark Tank's Andrew Banks, Dr. Glen Richards and Steve Baxter, as well as Daniel G, Anna Samios and more. As our founder and business development manager, Peter, says, sales and marketing go hand in hand. They work together like a well-oiled machine. So, when one isn't up to scratch, it really takes a hit on a business's potential and results. Conferences like this help us be able to advise businesses of all kinds how to put the best sales structures in place to support their marketing investment. Plus, it's a heap of fun! Pictured: Peter Curran and Ryan Chilton of Digital Surfer. #NSC2024

500+ leads. Every. Single. Month. This client is a vet. And not an extremely big one at that. By using their data to pin point the specific locations of their locations, we were able to help this business niche down their SEO and paid ads to target a very specific audience. While the reach is lower than if you targeted a broader area, it means all of their budget goes directly into generating leads. Your data is your best friend when it comes to levelling up your business. Use it to your advantage — or let us do it for you 😉

Did you know... In 2023, TechBehemoths named Digital Surfer: 🏆 Top 5 SEO Agencies in Australia 🏆 Top 6 Web Designers in Australia 🏆 Top 7 WordPress Companies in Australia These aren't categories you can enter. TechBehemoths independently assesses all the agencies in Australia, scoring and ranking them based on their own system. Being in the top lists for another year is always unexpected but something we're so grateful for.

Roughly 62% of adults consider talking about finances a 'taboo' subject. Well, it's time to get uncomfortable we say! Budgets are an important part of business life, especially when it comes to your marketing. If you are not re-investing a portion of your revenue back into your business's marketing, then you're not going to grow. You may not even survive depending on your position in the market. There's two ways business owners tend to set their marketing budget: 1️⃣ Goals first: Where you set your marketing budget based on your goals and what you want to achieve to drive specific results. 2️⃣ Budget first: Which restricts your marketing and growth based on a specific monetary figure. If you're trying to grow your business, you need to take a goals-first approach. It doesn't mean throwing what you can afford out the window, but rather determining what you need to invest or re-invest to reach a certain revenue figure or sales goal. This is something our owner, Peter, is very passionate about helping business owners work through, and is more than happy to sit down with anyone who needs some help. Drop us a message if your marketing budget (or the results you're getting from it) are giving you a headache.

Congratulations to our Senior SEO & Digital Marketing Specialist, Ryan, for making this year's 'The 30' at Western Michigan University 🙌 While being Australian born and raised, Ryan actually studied marketing over in the United States. It brings a fresh perspective to the team and to the clients we help level up each and every day. Way to go, Ryan!

Another day, another incredible conference! Our talented technical SEO specialist, Venus, and website developer, JAO, recently attended the World of Search Conference, and took away some really important insights. AI was one of the big topics of the day, including how to use different AI tools and processes to optimise the efficiency of SEO tasks. There were also some great speakers on the future of SEO and its place in a modern business, as well as some unique speakers and workshops on a range of different topics. Ven and Jao had an absolute blast, as you can see. Did you go? What was one of your biggest takeways from the conference? #SEOConference #Conference #SEONews #SEOtips #SEOspecialist

HAPPY BIRTHDAY, Peter ✨🎉🥳 Anyone who knows or has met Peter knows it's pretty rare to see him without a smile on his face. He'll never say no to a chat and dedicates nearly every waking minute to helping others, whether that's business owners, his team, his kids, friends or anyone else in his life. We're all so lucky to have Pete in our lives and appreciate everything he does for all of us. Bossman, today is all about you — enjoy it! #HappyBirthday