Dizplai

“People don’t just want to watch content, they want to shape it” - Ed Abis #IBC2024 It’s nearly the end of day 3 of IBC - International Broadcasting Convention and the Dizplai team have had an action packed weekend so far. On Friday, Ed Abis talked to us about how you can get audiences to value content and how to engage audiences with new formats and experiences in a fantastic presentation and panel with Christof Haslauer and Oliver Lietz 💡 On Saturday, the team went to some fantastic events from our friends at SVG Europe and Rise ⭐️ And today, the team are attending the Professional Darts Corporation World Series of Darts Final tonight to support our clients🎯 We’re still around on stand 5.B57 so come and say hello before you catch your flights home ✈️ See you soon👋 #YourAudienceWantsMore

If you're questioning why your competitor is always one step ahead of you - it isn’t rocket science. It’s because they INNOVATE! 👇 Gaming is a simple and elegant innovation solution with a range of benefits (check out our previous posts if you haven’t already), which produces significant results for you and your audience. Don’t believe us? Then keep swiping to see how businesses in a range of industries have supercharged their audience’s experiences. ⚡ #DIzplai #Innovation #YourAudienceWantsMore

People assume gaming solutions are just a “fun little activity” for your audience, this couldn’t be further from the truth. 👇 The benefits of gaming don’t stop when the screen reads “game over”, it deepens the connection between your audience and brand whilst you capture invaluable customer data. Airship has reported that your audience is more than willing to share the data you need as long as you provide an incentive. - That’s where gaming comes in. To learn more about how your business can implement gaming solutions, be sure to message our page, and we’ll empower you to reclaim your audience’s attention, turning your passive audience into an active community. #Dizplai #YourAudienceWantsMore #Innovation

JACKPOT! We’ve recently partnered with PA Betting Services to level up our horse racing content. 🐎 This collaboration allows Dizplai to deliver industry-leading, engaging horse racing content supported by vital data such as licensing, pre-race data, editorial race cards, race-day data, and jockey silks, creating horse racing experiences that put fans at the heart of the action. To find out our Director of Gaming, Paul Cobley, and PA Betting Services, Danny Speck's thoughts on the partnership between two titans of industry, be sure to check out the full write-up here! 👇 https://lnkd.in/guAiN6Vp #Dizplai #YourAudienceWantsMore #Innovation

From Renting to Owning Your audience 👇 More and more rights holders and brands are starting to realise: they’re just renting their audience. They're putting out content, but people are consuming it anonymously. To turn this around, the real opportunity lies in building owned audiences - where you know who they are, engage with them directly, and can create personalised experiences. There is a misconception this means creating content on bespoke OTT channels or owned and operated experiences. It can be done on the platforms with the highest reach. But it’s all about giving them value - this could be via gamification, offering rewards, or creating interactive content - ultimately attracting audiences to lean in even more. The result? Deeper insights, stronger relationships, and better engagement. PS. At Dizplai we create live content and gamified experiences which shift content owners and creator audiences from rented to owned. DM me to chat

The battle for attention is brutal, and if you want to win, you’ve got to fight. 🥊 Sports organisations understand this struggle, and with a limited number of match days a week, collecting content is a struggle. Between the superstar players getting in the zone and managers planning their tactics, how do these clubs get their content? Well, you just need to get creative! As a sports organisation, the world is your oyster. You can utilise an extensive network of ex-players, fans, and content creators to maximise your output without compromising on content quality! We’ve shared some innovative content formats so you can create an all-encompassing 360 fan-first experience from the moment your fans wake up to after the full-time whistle’s been blown. To learn more about how you can make the most out of your match days, be sure to check out our blog, where we dive into the nitty-gritty of supercharging your fan's match day experience. ⚡ Remember, if you want to level up your content, leave it to the experts! We’ve created a match day pack providing you with all the tools to go above and beyond for your fans. You can enhance the storytelling of the event as well as gamify the experience, keeping your fans glued to their screen. To find out more, drop us a message! Our Blog 👇 https://lnkd.in/eXRfcbUF #Dizplai #YourAudienceWantsMore #SportsBusiness

Another day, another event for Ed Abis … This week, Ed has travelled to London for Leaders in Sport Week, a jam-packed event full of insightful conversations with the leaders of the sports world, as well as some insightful talks. But Ed noticed something had changed this year, and people are finally catching on to what Dizplai has known for a while… You need to listen to your audience! 🔊 This was perfectly summarised in Gerard Piqué Bernabéu's panel, as they let fans control the events, from the creators they want to see play to things such as the colour of the pitch or where the next match will be, highlighting how fans are being placed at the heart of the Kings League production. Pique acknowledged the need for new formats, with new generations consuming content in a radically different way when discussing how his kids consume content, he said, “It’s true traditional sports, not just football, are too long for them (Children). It’s not that they don’t watch sports, but they aren’t watching a full 90 minutes or two and a half hours of tennis, they consume tablets at the same time and then disconnect and do other things, it’s their way of consuming.” With the Kings League Twitch channel now being the second most-watched Spanish language channel in the world. It’s clear fans have an appetite for this new style of content. What sport do you think will be next to re-write the rules of the game? Let us know in the comments! 👇 #YourAudienceWantsMore #LeadersWeek #Innovation

People in the entertainment industry always claim, “It’s so hard to keep audiences engaged nowadays…” But what if we told you - the issue isn’t your audience, but your approach to engagement is outdated? 🤯 That’s where gamification comes in. Businesses are finally starting to see what we have known for a long time: Implementing gaming solutions leaves a lasting impression on your fans, which keeps them coming back to your brand for experiences they can’t get anywhere else. If you want to supercharge the experiences you provide for your audience, drop us a message to find out how we can empower you to reclaim your audience’s attention. 📬 #YourAudienceWantsMore #Dizplai #Innovation

We’ve had a great few days at #SportsBizBarcelona, mixing it up with some titans of industry across the Southern European landscape. 🤝 Ed Abis and Ashley Holloway left the rain of Manchester and flew to sunny Catalonia, where they ran into fellow Comcast Tech Accelerator Alumni, Lucas Geisser, who is completing amazing work blurring the lines between physical and digital to drive engagement at ZATAP by collectID. It was also amazing for the team to catch up with Paul Bojarski, who is helping fans create meaningful and socially connected content experiences for Sceenic, as well as getting to spend some time with Epidemic Sound team Sean K., Declan Kelly, Kostas Papapanos and Ben Giles. Ash reflected on his time at Sports Biz and said, “I had the opportunity to discuss Dizplai's services and the significant impact they can have on brands. It was great to highlight how we not only provide graphic solutions but also help them drive commercial success and monetisation, which is crucial for their growth and engagement with their key audiences!” Overall, it was a fantastic few days discussing the current and future state of the sports industry, filled with thought-provoking and insightful conversations, discussing how we can provide better experiences for audiences transitioning them from passive viewers to active, engaged communities. If you want to know how you can be empowered to reclaim your audience’s attention, you can catch Ed Abis at Leaders Week in London, from the 14th of October, or you can drop us a message. 📬 #YourAudienceWantsMore #Dizplai

I’ll be heading over to Leaders in Sport next week. If you’re heading down and want to catch up on the future of live content and fan engagement drop me a DM.