EQL

Fandoms are redefining culture, and this report from Your Majesty shines a light on how brands can connect with these communities authentically. At EQL, we recognize that fans are more than customers—they’re communities that want to engage and participate. Our VP of Marketing Mitchell Holder shares how it’s crucial to create experiences that are two-way and meaningful. Thank you, Your Majesty, for the chance to discuss how we can continue to foster deeper connections through technology. https://lnkd.in/gc5HwnfD

Toys as art? Absolutely. ✨ If you think toys are just for kids, think again. As SuperHeroHype’s Luke Y. Thompson shared with us, toy collectors, especially adults, aren’t simply looking for nostalgic keepsakes. They’re after fine art. Whether it’s a sculpted masterpiece from McFarlane Toys's Spawn series or a figure as unique as Jacob Marley, the modern collector is driven by creativity and craftsmanship. Luke’s own journey from playing with Star Wars figures as a child to photographing his collection today reflects how deeply these pieces inspire. But here’s the challenge for brands: it’s not enough to just put out toys. Fans expect more. In fact, some of the biggest frustrations collectors have today are packaging that hides the product and prices that don’t align with perceived value. 🧠 How can brands win back the trust of collectors? 💡 Luke suggests: 1. Be transparent about product quality (literally—let collectors see what’s in the box!). 2. Offer value, not just through price points, but through thoughtful design and packaging. 3. And most importantly, create toys that collectors can proudly display as the art they are. Want to hear more of Luke’s insights on the toy industry and how brands can improve their game? Dive into our full conversation and explore the world of toy collectors 👉 https://lnkd.in/gnzg5z-p #toysasart #collectorsmarket #brandstrategy #customerexperience #fanloyalty #creativedesign #EQL #tech

Are you creating frustration or building community around your music merch drops? 👀 When it comes to merch, it’s not just about selling, it’s about building a culture around the artist. The most successful merch drops get people talking, sharing, and celebrating - but only if they’re done right. Make your next merch drop unforgettable (for the right reasons). Dive into our latest blog to find out more! 👉 https://lnkd.in/gUXwGiCf #merchandisemarketing #musicmarketing #communityengagement #fanculture #eql

Did you know nostalgia is one of the MOST powerful tools a brand can use? 🕹️ Collectors often seek items that connect them with their childhood or special memories, making nostalgia a key factor in why they buy. That’s why throwback products and retro-inspired marketing are so effective! By triggering emotional memories, brands can deepen connections and create lasting fan relationships. Learn more about how nostalgia can drive sales for your brand in our one of our latest blogs ➡️ https://lnkd.in/dehu9P8H #nostalgiamarketing #toycollecting #brandstrategy #EQL #tech #collectors

In the world of high-heat launches, chaos is inevitable. But at EQL, we don’t shy away from it—we embrace it. One of our core values, Embrace the chaos, reminds us that passion drives everything we do, and in a space where demand outstrips supply, there’s no room for hesitation. Instead of resisting the frenzy of product drops, we run directly toward it, uncovering new opportunities and creating solutions that others wouldn’t dare attempt. By embracing the unpredictable, we’ve helped brands deliver seamless experiences and created fairer opportunities for fans, one launch at a time. ⚡ Curious how chaos fuels innovation at EQL? Discover how we turn chaos into opportunity. 👉 https://lnkd.in/g4WKYJji #ecommerce #highdemandlaunches #EQLcalues #embracechaos #innovationinretail #sneakerculture #productlaunchtech

This year at DesignerCon, you’ll see something new: EQL will make launching exclusive products at the show easier than ever! 🔥 Vendors will have access to tools that streamline the entire launch experience—fans can simply scan a QR code for a chance to buy limited or exclusive items at the event. No queues, no frustrated fans, and no stress. Want to know more about how EQL is transforming DesignerCon launches? Check it out here: 👉 https://lnkd.in/g6sn8Bqu #EQL #Designercon2024 #Seamlessllaunch #ProductInnovation #Fanengagement

💫 ICYMI - Invite-Only, a new feature from EQL, gives brands a simple way to reward their most loyal fans, VIPs, or friends and family. See how it works: https://lnkd.in/gN2wrs6z

Music merch isn’t just about wearing a band or artist’s logo, it’s about expressing identity and connecting with a community that shares your passion. At EQL, we know that great music merch drops do more than just sell products, they create unforgettable moments for fans. So what makes a merch drop truly special? We’ve identified four must-haves. Read our full blog to find out 👉 https://lnkd.in/gUXwGiCf #musicmerch #fanengagement #communitynuilding #ecommerceinnovation #EQL #tech

Skate shops are the heartbeat of their communities, but managing a hot product drop can feel overwhelming. Balancing fairness, creating a great customer experience, and ensuring a sell-out isn’t easy. But that’s where EQL comes in. 💥 With hybrid raffles, you get the best of both worlds: the energy of in-person events with the efficiency of organized fulfillment. Our locals-first or locals-only tools allow you to put your community first while scaling reach as needed. Plus, with Run Fair®, you can ensure every launch is free of bots and bad actors, keeping the culture strong and trusted. What’s more, EQL helps boost revenue with post-entry upsells and the EQLizer, which rewards loyal customers by improving their odds for future launches. Ready to make your next drop a win for both your shop and your customers? Dive into Part 2 of our blog series to see how EQL can help you run smarter, more profitable drops: https://lnkd.in/grbUkM2X #skateshopculture #retailtech #RunFair #localbusiness #EQL

Toy reviewer Luke Y. Thompson explains why collectors are driven by the same passion that fuels fine art lovers. From He-Man to Godzilla, these figures inspire creativity, connect communities, and even end up in museums. 🎨🏛️ Want to learn more about the adult toy collector phenomenon and how brands can do better by their fans?✨ https://lnkd.in/gnzg5z-p #toycollecting #fanengagement #popcultureart #marketingstrategies #highheatlaunches #eql