Equality Media + Marketing

Our rockstar Business Director, Amy, has just been featured in AdNews Australia! 🌟 Her passion, dedication, and expertise make her an unstoppable force in the world of account management. You can check out the interview below to get a glimpse into her world and see why we’re so proud to have her on our team! 🚀 👉 https://lnkd.in/g_U9iMYn Psst... Did we mention Amy is also a finalist in this year’s AdNews Australia Emerging Leaders Awards? We’ll be cheering her on next Wednesday, and wishing her the best of luck! #EqualityMedia #AdNewsFeature #AccountManagerLife #BehindTheScenes

🌟 Last week, we walked through the stunning Victoria Hill, a project that we've had the pleasure of working with Time & Place on for over 2 years. To finally walk through completed residences... all we can say is it's been a true labour of love and we wouldn't have it any other way! Victoria Hill is luxury redefined, setting new standards in Melbourne ✨ #Equality #EqualityMediaMarketing #MelbourneMarketing #VictoriaHill

Guys! It’s happened again. We’re giddy with excitement (it might also be the bubbly) but what an honour it is to be finalists amongst some of the finest in the industry and be awarded winners of the @bandtaustralia Women In Media 2024 Employer AND People&Culture award!   We wouldn’t be here if it weren’t for our incredible leader Marilla Akkermans, and everything she and the team have done to create Equality as the place we all want to be! #bntawards2024 #womeninmedia #employeraward #peoplecultureaward #equalitymediamarketing

We love working with Shannen Young from Arden Homes. We don't take for granted that trust is earned, and we're incredibly grateful that Shannen gives us this in spades. As with all our clients, we work hard to be the most committed and reliable member of their team, and with that, we're able to contribute to outcomes that matter. #equalitymedia #equalitymarketing #ardenhomes #testimonial

🧠 Brand Consideration: A Game-Changer in Consumer Decisions 📊 Shocking stat: In 92% of advertiser categories, only 2-3 brands make it to consumers' consideration sets! Key takeaways from Tracksuit's Breakfast of Brand Champions event: - Brands in initial consideration sets are 2x more likely to be purchased - Human decision-making relies heavily on mental shortcuts - Being in the consideration set is crucial for influencing purchases The key? Familiarity. Tracksuit's data-driven framework for boosting brand consideration focuses on: 1️⃣ Emotional connection 2️⃣ Saliency How are you ensuring your brand stays top-of-mind for consumers? Let's discuss! #BrandStrategy #ConsumerInsights #MarketingTips 📸 Sonna Studios

🎉 Cheers to 3 Awesome Years, Will! 🎉 Will, our quiet achiever, your passion for all things web and your excellent designs have supercharged our digital output over these three years. Always up for a lunchtime trend, we’ve had a blast playing Pokémon, chess battles (both online and IRL), oval walkies, and all the other fun shenanigans you and your partner-in-crime, Connor, get up to! Thanks for all the side-eye, brilliant work, and LOLs. Maybe next year, you’ll get that phone booth with the fancy chair and the giant 100-inch curved screen! Here’s to many more years of creativity and fun! 🥂 #AnniversaryVibes #TeamEquality #WebDesignWizard

This week is Homelessness Week. Did you know that in Australia, 54,000 women are homeless every night? Yep, you read that right. It's a shocking statistic that desperately needs to change. At Equality Media + Marketing, we’re passionate about making a difference and fighting homelessness. We're extremely proud to support Women’s Property Initiatives Women's Property Initiatives , a not-for-profit community housing provider that's been creating positive change for 25 years. Their mission? To help women and children and work tirelessly to end women’s homelessness in Victoria. Every little action counts when it comes to supporting those in need and driving lasting change. Together, we can create a future where everyone has a safe place to call home. #HomelessnessActionNow #EndHomelessness #SupportTheCause #TogetherWeCan #MakeADifference

With their innovative designs and commitment to quality, Arden Homes brings a unique touch to the housing market. We've had the pleasure of working with Arden Homes for over three years, helping them connect with their audience in meaningful ways. Our deep understanding of consumer behaviours and our strategic approach to media performance have helped Arden Homes achieve impressive results. But don't just take our word for it. Here's what Shannen Young, Marketing Manager at Arden Homes, has to say: "I would recommend Equality, and I have recommended Equality to others. I trust their work and their performance. They've done great things for us, and I know they can do the same for others." To learn how Equality Media + Marketing can be your go-to partner for good growth visit our website: https://bit.ly/3yb7Dho

Earlier this week, our Strategy Director Leah Cioccio joined PwC Australia for a big breakfast while delving into the Australian Entertainment & Media Outlook report 2024-2028. The findings were thought-provoking, particularly the trends around advertising revenue and consumer spending. Here are the key headlines: 🥇 Digital advertising is projected to grow by up to 5% by 2028, making up nearly 70% of total ad spend. 🎥 The surge in high-quality, on-demand content is driving consumer expenditure, mirroring the trends in advertising spend. 💡 Legacy media and entertainment businesses are urged to innovate, focusing on core competencies while adapting to change with caution. And a nod to Anna Lee, CEO of Flybuys, who summed up the secret to business transformation by saying: “Clarity around your purpose and strategy is key. Ruthless prioritisation and focus lead to that clarity.” Thanks for the delicious eggs and great company, PwC Australia 🍳 we highly recommend diving into the full report. #PwC #MediaOutlook2024 #DigitalAdvertising #BusinessTransformation

Meet Lacey McCauley, Our New Senior Digital Account Manager! 🎉 Originally from Kingston, Ontario, this Canadian dynamo is bringing her straightforward approach and stellar skills to our digital team. Lacey has the perfect blend of client service and performance expertise. She's the go-to person for optimising digital campaigns and making sure our key clients are always ahead of the game. And if something’s not quite right, don't worry—Lacey tells it like it is but always comes with a solution in hand. Ironically, after having to enlist help to recruit her, we discovered Lacey was living just up the road from our office! Now, she's taken on the added role of getting the office cozy in the mornings, cranking up the heater before the rest of us roll in. Thanks for keeping us warm, Lacey! When she's not working her digital magic, Lacey enjoys Muay Thai boxing and indulges in her passion for DJing and music production. 🎶🥊 🎧