Fragrances of the World

Michael Edwards wasn’t in Paris to join Coty’s celebration. In his place, the team attended Coty's #coty120 celebration which weaved together 120 years of history from Coty the founder and his many legendary perfumes, to Coty the company behind so many innovative modern fragrances like CKOne and Jovan Musk, all of which were written about in Michael Edwards' Perfume Legends and American Legends books. At it's conclusion the event looked to the future where the company’s creators spoke about innovations in science that are enabling ongoing advances. As an example, Infiniment Coty À Paris, a collection that harnesses Coty’s patented Molecule Aura, an innovation in slowing down fragrance’s evaporation. The result, a longer lasting perfume experience of 30 hours. Thank you to Guerric de Beauregard and his talented team for today’s experience in Paris, the city of perfume.

This week Michael Edwards presented his latest book, American Legends, to the Australian press. Hosted by Estée Lauder and introduced by Emmerentia Wilding, General Manager for The Estée Lauder Companies Inc. in Oceania, Michael inspired the audience with the history of American perfumery, the result of 30 years of research for his book. Naturally, Estée Lauder played a pivotal role in shaping the history and this linked perfectly to the Australian launch of Estée Lauder’s new Legacy Collection. Directed by Frédéric Malle, this new collection reworks five legendary Lauder fragrances. The book American Legends is available now from https://lnkd.in/en9uc_3W

This week Michael Edwards rejoins the team back in Australia and we are revisiting highlights from his meetings abroad. In London, he met perfume expert, author and podcaster Karen Gilbert. Their conversation was recorded as an episode of Karen’s Perfume Making Podcast. Michael talks about how his classification system began as a labour of love, developing into the database we know today, with over 55,000 fragrances classified. It's a fascinating episode, as is Karen's podcast series. https://lnkd.in/gNhdXHSv

Michael Edwards has had a busy week presenting his latest work, American Legends : The Evolution of American Fragrances, at the World Perfumery Congress in Geneva, Switzerland. There is only one day to go until the event closes. If you are attending this year's WPC and haven't visited Michael yet, see him at booth 147-MB where the book is available for purchase and Michael is signing copies.

In London this week? There’s still time to get your ticket to see Michael Edwards speak about his latest book, American Legends. Head to the British Society of Perfumers website to purchase tickets for Thursday evening’s talk. The new book is also available for purchase from our website. Michael and his hosts, The British Society of Perfumers, hope to see you there. https://lnkd.in/gbafGx8A

A fabulous night for a fabulous cause. Congratulations Look Good Feel Better Australia for a spectacularly successful Dream Ball 2024. Margaret Khoury and Erica Moore represented Michael Edwards and Fragrances of the World at this year's ball, raising money alongside others in the beauty industry which goes towards programs that help everyday Australians face their cancer diagnosis with confidence.

There is still time to see Michael Edwards in New York City presenting his latest literary work, American Legends: The Evolution of American Fragrances. Michael will be hosted by American Society of Perfumers on Thursday, April 18 for a special presentation and book signing. All the event details can be found on the ASP website below. https://lnkd.in/gRC8hvgx

We’ve been delighted to see so many New York residents enjoying Michael Edwards’ presence these past two weeks. American Legends: The Evolution of American Fragrances is now available in the US via our website and Amazon. We owe a special thank you to IFF in particular Judith Gross, VP Communication and Branding, Scent, and her amazing team for creating this wonderful event to celebrate Michael Edwards, American legends and the many legendary fragrances from IFF that have shaped not only American perfumery but the world.

American Legends : The Evolution of American Fragrances is out now. This is the long-awaited companion to Perfume Legends, the cult book in which French perfumers spoke openly for the first time about their work and the sources of their inspiration. “There is no book like it,” stated Edmond Roudnitska, the celebrated perfumer.   Now, in American Legends, Michael Edwards documents the evolution, richness and sheer originality of American fragrances from Elizabeth Arden’s Blue Grass (1934) to Le Labo’s Santal 33 (2011). The result is living history, told through the words of the creators behind forty legendary American perfumes. Available now from https://lnkd.in/en9uc_3W and to celebrate the launch we are offering a 20% discount on all book sales for a limited time (including American Legends). See what others are saying about American Legends: https://lnkd.in/eXJkfZvK

Last week the team was present at Esxence in Milan to gather information and evaluate novelties being presented by 360 global niche brands from 30 countries. It was the biggest edition of Esxence to date, undoubtedly surpassing last year’s figure of 10,000 visitors. In 2009, the year of Esxence’s first edition, we recorded 374 new niche launches. Last year that figure was 1563. The growth of niche perfumery is astounding. Highlights for us at Esxence are our meetings with brands and their founders to discuss the evolving state of niche perfumery. The overall mood we observed from exhibitors and visitors was extremely positive. There was an undeniable buzz at the exhibition and in the surrounding hotels with some niche brands choosing to present externally. The team’s favourite memories include discussing new launches with Akro founders Anaïs Cresp and perfumer OLIVIER CRESP, meeting dsm-firmenich perfumer HAMID MERATI - KASHANI who presented Fabbrica della Musa with co-founder Barbara Adelmann, talking with CEO-Perfumer Luca Maffei about the successful growth of his business. Having such a strong link to Australia the team also enjoyed seeing many of the Australian niche brands, distributors and retailers in Milan including Map of the Heart, Goldfield & Banks Australia, Grandiflora Fragrance and Mihan Aromatics. Our Evaluation and Communications Manager, Clayton Ilolahia, presented in the auditorium and spoke about the data we collected in 2023, current trends and the shifting definition of niche perfumery.   https://lnkd.in/g-a7GPQM