GECA

🌍 Strengthening the Global Ecolabelling Network 🌍 Earlier this month, GECA had the privilege of hosting Eco Choice Aotearoa and TCO Development for two days of invaluable discussions on the future of lifecycle ecolabels and sustainability certification. As fellow Global Ecolabelling Network (GEN) members, we share a commitment to transparency, strong governance, and setting high standards for environmental and social responsibility. 💡 Key takeaways: 🔹 Tackling greenwashing – The demand for credible, third-party verified sustainability claims is more urgent than ever. 🔹 Growing our impact – By sharing insights and aligning messaging, we can expand the reach and effectiveness of lifecycle ecolabels. 🔹 Collaboration is key – Working together strengthens trust in lifecycle ecolabels and amplifies positive sustainability outcomes. A huge thank you to our friends at Eco Choice Aotearoa and TCO for joining us—we're excited about what's ahead! 🌱💚 Let's continue working together to ensure businesses and individuals can place their trust in robust, third-party sustainability certifications. 📖 Read more in our latest blog: https://lnkd.in/grznGpyj #Sustainability #Ecolabelling #LifecycleEcolabels #Collaboration #Greenwashing #Transparency #GlobalEcolabellingNetwork #ChooseGECA #GECAFamily

🌱 We're Hiring: Head of Standards at GECA! We're looking for an experienced and passionate Head of Standards to lead the development and evolution of our world-class ecolabelling standards. If you're an expert in sustainability, certification, and standards development, this is your chance to make a real impact! At GECA, we empower businesses and individuals to make better choices for people and the planet. As our Head of Standards, you'll play a pivotal role in ensuring our rigorous, science-backed standards continue to drive meaningful change across industries. Check out the full job details below. Let's work together to shape a more sustainable future! 💚 #Hiring #SustainabilityJobs #GECAFamily #Standards #Certification #Ecolabelling #PurposeDriven #TeamGECA #JoinOurTeam #LifecycleEcolabel 

🔓 Unlock Expert Knowledge with Decor Systems' CPD Webinar Series! At GECA, we love spotlighting our incredible ecolabel licensees who drive sustainability in the built environment. This #WeLoveWednesday, we're excited to share Decor Systems' Sound Bites CPD Webinar Series—a fantastic opportunity for architects and designers to gain CPD points while learning about sustainable, ethical, and innovative design solutions 🌏✨ The first two sessions cover: ✅ How to Specify Ethically: First Nations Engagement – Exploring cultural responsiveness in architecture and ethical specification (available on demand).  ✅ How to Achieve ESD Targets: Sustainability in Acoustic Solutions – Discover how GECA certified products align with ESD frameworks and support Indigenous procurement. 📅 Live webinar: Monday, 5 May 2025, 1:00–2:00 PM AEDT. 🔗 Read more and register here: https://lnkd.in/eN2gT-B5 Let's keep pushing for smarter, more responsible design solutions! #LoveOurLicensees #GECAcertified #GECAFamily #ChooseGECA #CPD #Sustainability #EthicalDesign #DecorSystems #SustainableArchitecture #ESD #FirstNationsEngagement

🌟 B Corp Month is here! 🌟 At GECA, we're proud to be part of #GenB, a global movement proving that business can be a force for good! As a Certified B Corporation, we hold ourselves to the highest standards of social and environmental impact, accountability, and transparency. This month, we're celebrating responsible business—showcasing how we drive real impact and highlighting the inspiring B Corps making a difference! 💡 What does being a B Corp mean to us? ✅ People & Planet First – Sustainability is at the heart of everything we do. ✅ Rigorous Certification – We go beyond greenwashing with third-party verification. ✅ Continuous Improvement – We're continually raising the bar for responsible business. 💚 Join us in celebrating #BCorpMonth! Tag a B Corp you admire in the comments, or drop a 💚 if you support ethical, purpose-driven business! 📢 Check out GECA's B Corp Impact Report: https://lnkd.in/g3D6D6S6 #TakeActionTuesday #CertifiedForImpact #Sustainability #BusinessForGood #ChooseGECA B Lab Australia and Aotearoa New Zealand

#WeLoveWednesday 💚 This week, we're celebrating Independent Cement and Lime Group (ICL) for recertifying their Ecoblend range under GECA's Cement, Concrete & Concrete Products standard! A GECA licensee for 21 years, ICL continues to lead the way in sustainable construction materials, proving that high-performance cement can also be better for people and the planet 🌏 By achieving GECA certification, Ecoblend cements meet rigorous environmental, human health, quality, and social impact criteria, ensuring they: ✅ Minimise environmental impact – Reducing resource depletion through responsible sourcing. 💨 Lower carbon emissions – Cutting greenhouse gases linked to cement production. ⚠️ Ensure safer ingredients – Preventing the use of hazardous substances, including toxic heavy metals, carcinogens, and mutagens. ♻️ Optimise waste management – Enforcing efficient waste reduction and responsible disposal. 🔄 Promote circularity – Encouraging reuse, recycling, and responsible packaging disposal. 🤝 Protect workers and suppliers – Guaranteeing fair pay, equal opportunities, and safe working conditions across the supply chain. 🏗️ Support Green Star projects – Certified products can contribute toward achieving Green Star credit points. 👏 A huge congratulations to the ICL team for their ongoing commitment to sustainability and leadership in the built environment! 🔗 Learn more: https://lnkd.in/gesN7mAw #GECAFamily #LoveOurLicensees #SustainableConstruction #CircularEconomy #LifecycleEcolabel #LowCarbonCement #GreenBuilding #BetterChoices #BuiltEnvironment

🚨 Sustainability Myth vs. Reality! 🚨 ❌ Myth: "If a product claims to be 100% eco-friendly, and carries an official looking environmentally-themed graphic label, it must be sustainable." ✅ Reality: Not all sustainability claims are verified equally! Many businesses—whether intentional or not—use sustainability claims that lack independent verification. Without third-party assessment, it's difficult to tell if a product is truly a better choice for people and planet. The great news is that products and services are available with robust and independent verification to support their claims of being a better choice for people and planet! At GECA, our certification process ensures that every product or service carrying the GECA ecolabel meets rigorous and transparent science-backed criteria—covering environmental impact, human health, social responsibility, and quality criteria. 💚 And we're not alone! Our friends at: 🌊 Aquaculture Stewardship Council (ASC) 🌱 Australian Organic Limited 🌳 FSC Australia and New Zealand 🐟 Marine Stewardship Council (MSC) …share our commitment to third-party verification. 🔎 Want to make informed choices? Browse GECA certified products and services here: https://lnkd.in/gGTTJ2f #TakeActionTuesday #Sustainability #GECACertified #Transparency #Greenwashing #TrustTheCertification #ChooseGECA #SustainableProducts #GECAFamily #LoveOurLicensees

🚨 ACCC Targets Greenwashing in 2025-26 Compliance Priorities 🚨 The ACCC has reaffirmed its focus on tackling misleading sustainability claims in its latest Compliance and Enforcement Priorities Update 2025-26. With consumers, businesses, and regulators demanding greater transparency, ensuring environmental claims are credible, evidence-based, and independently verified is now a non-negotiable. At GECA, we offer two powerful solutions to help businesses build trust and avoid the risks of greenwashing: ✅ GECA's lifecycle ecolabel certification (ISO 14024) – a holistic, third-party verification ensuring products meet rigorous environmental, health, quality and social impact criteria. ✅ GECA's Claims Authentication service – an independent review of single-issue sustainability claims, ensuring they are accurate, credible, and compliant with ISO 14021. ⚖️ Why this matters to businesses & procurement teams: 🔹 Greenwashing enforcement is ramping up – misleading claims can lead to penalties & reputational damage. 🔹 Third-party certification and claims authentication protect your business, giving consumers and procurement teams confidence in your sustainability efforts. 🔹 Procurement teams can specify GECA certified products & authenticated claims, knowing they align with regulatory expectations and industry best practices. 💬 How is your organisation preparing for increased scrutiny on sustainability claims? Let's talk! 📖 Read more about the ACCC's announcement: https://lnkd.in/gT4muyxd 🔍 Learn how GECA certification & Claims Authentication can help you stay compliant: https://lnkd.in/g3r8QphX #FindOutFriday #Greenwashing #Sustainability #Regulation #LifecycleEcolabel #SustainableProcurement #GECACertification #Compliance #ACCC #TrustThroughCertification #ChooseGECA

🌟Success Story: Decor Systems Elevates Sustainability with GECA Certification At GECA, we're proud to highlight Decor Systems, a leader in innovative acoustic architectural designs, for its unwavering commitment to holistic sustainability. Decor Systems has been part of the #GECAFamily for eight years and has 15 products certified under our Panel Boards standard. Through GECA certification, Decor Systems ensures its products meet independent, rigorous environmental, social, and health criteria. "By achieving GECA certification, we validate our materials’ eco-friendliness and provide our clients with confidence that they are specifying products that contribute to healthier, more sustainable spaces. This certification supports our dedication to reducing harmful emissions, minimising waste, and promoting ethical sourcing, all while contributing to Green Star building ratings. Ultimately, GECA reflects our broader responsibility to create products that respect people and the planet." Want to gain a market advantage and prove your commitment to sustainability? See how GECA certification has helped Decor Systems thrive—and how it can do the same for your business! 🔗 Read the complete case study: https://lnkd.in/gpqrENRp #Sustainability #GECACertified #LoveOurLicensees #ChooseGECA #LifecycleEcolabel #GreenBuilding #EcoFriendly #SustainableDesign #Certification #DecorSystems #EnvironmentalLeadership

We're thrilled to welcome Iva Yip to #TeamGECA as our new Executive Officer, supporting the CEO, Josh Begbie, and the senior leadership team. She brings to GECA a solid background in leadership, strategic vision and operational excellence 🙌     She has experience in process improvement and is dedicated to improving operations and simplifying complex challenges. Iva fosters growth and innovation by focusing on efficiency and alignment, ensuring that teams are aligned and resources are optimised for success. Visit https://lnkd.in/g2BSTTUW to meet the whole team 💚 #ChooseGECA #GECAFamily #MeetTheTeam #MeetTheTeamMonday 

We're delighted to welcome Elmira Soghrati, PhD to #TeamGECA as our new Standards & Technical Officer 🥳 Elmira is a seasoned technology entrepreneur passionate about addressing climate change and sustainability challenges. With over a decade of experience, she has developed deep expertise in product development, lifecycle assessment, and sustainability strategy. With a PhD in Chemical and Biomolecular Engineering, she has led innovative solutions across industries like cold-chain logistics, construction, and energy-efficient materials, focusing on sourcing, manufacturing, and end-of-life strategies. With her expertise in global sustainability standards and a drive to tackle climate challenges, Elmira is committed to working with GECA's licensees and stakeholders to create impactful, sustainable solutions for a better future. Join us in welcoming Elmira, and visit https://lnkd.in/g2BSTTUW to meet the whole team 💚 #ChooseGECA #GECAFamily #MeetTheTeam #MeetTheTeamMonday  #Sustainability #ChemicalEngineering